Ever since the earliest days of cinema, advertising has been an important component of building anticipation for upcoming high profile releases. While films must sometimes rely on strong word-of-mouth in order to generate repeated interest from audiences, a great movie trailer or marketing play can help in generating headlines. Although many modern movie trailers have been accused of being intentionally misleading, these disreputable marketing techniques are nothing new. Even during the “Golden Age of Hollywood,” the behind-the-scenes disputes between creative collaborators led to comparative advertising ploys that attempted to smear rival releases. There’s perhaps no better example than a 1944 controversy in which rival filmmakers Billy Wilder, David O. Selznick, and Alfred Hitchcock attacked each other using newspaper ads.
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(2) ITSec
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