Colombia January 2024: Kia Picanto scores 2nd win in weakest market in 26 years

The Kia Picanto is the most popular vehicle in Colombia in January.

The Colombian new vehicle market sinks another -16.4% year-on-year in January to just 11,594 units, the weakest January figure since 1998 (11,295). Toyota (+10.2%) goes against the negative environment to land at #1 for the 4th month in a row with 14.7% share. It distances Chevrolet (-33.9%) and Renault (-35.6%) both freefalling. Kia (+26%) posts a formidable performance at #4 with 11.5% share vs. 8.4% over the Full Year 2023. Nissan (+45.4%) and Ford (+4.7%) also shine in the remainder of the Top 10 with Mazda (-8.9%), Volkswagen (-9.2%) and Suzuki (-10.2%) limiting their fall below the market rate.

Model-wise, the Kia Picanto (+72.3%) scores its 2nd ever win in Colombia after last November, outselling the #2, the Renault Duster (-3.9%) by 40%. As a reminder the Picanto ranked #6 over the Full Year 2023. The Mazda CX-30 (+324.1%) compensates on a drab year-ago result and ends the month on the third step of the podium with 4% of the market. The Renault Kwid (+15.6%) is back up to #4 ahead of the Toyota Corolla Cross (-11.3%), Hilux (+15.7%) and SW4 Fortuner (+8.7%) which was #1 last month. Notice also the new Kia K3 at #13 and Suzuki Fronx at #14.

Previous post: Colombia Full Year 2023: Renault Duster secures first win, Toyota Corolla Cross #2 in devastated market (-28.9%)

One year ago: Colombia January 2023: Chevrolet Onix and Mazda2 top depleted market (-20.2%)

Full January 2024 Top 10 brands and Top 75 models below.

Colombia January 2024 – brands:

Pos Brand Jan-24 % /23 Dec % FY23
1 Toyota 1,701 14.7% + 10.2% 1 13.9% 2
2 Chevrolet 1,536 13.2% – 33.9% 2 12.8% 3
3 Renault 1,479 12.8% – 35.6% 3 14.1% 1
4 Kia 1,332 11.5% + 26.0% 4 8.4% 5
5 Mazda 997 8.6% – 8.9% 5 9.4% 4
6 Suzuki 655 5.6% – 10.2% 7 5.6% 6
7 Nissan 628 5.4% + 45.4% 6 5.2% 7
8 Ford 450 3.9% + 4.7% 8 3.5% 9
9 Volkswagen 446 3.8% – 9.2% 9 3.6% 8
10 Foton 290 2.5% – 14.7% 11 2.7% 11

Colombia January 2024 – models:

Pos Model Jan-24 % /23 Dec FY23
1 Kia Picanto 658 5.7% + 72.3% 5 6
2 Renault Duster 473 4.1% – 3.9% 4 1
3 Mazda CX-30 458 4.0% + 324.1% 2 3
4 Renault Kwid 385 3.3% + 15.6% 8 9
5 Toyota Corolla Cross 368 3.2% – 11.3% 9 2
6 Toyota Hilux 368 3.2% + 15.7% 6 7
7 Toyota SW4 Fortuner 339 2.9% + 8.7% 1 11
8 Chevrolet Onix 325 2.8% – 44.4% 3 4
9 Chevrolet Tracker 296 2.6% – 26.7% 10 10
10 Suzuki Swift 256 2.2% – 37.4% 7 5
11 Chevrolet Joy 235 2.0% – 21.4% 13 15
12 Ford Escape 204 1.8% + 218.8% 17 32
13 Kia K3 195 1.7% new n/a n/a
14 Suzuki Fronx 185 1.6% new n/a n/a
15 Mazda2 175 1.5% – 69.5% 15 8
16 Toyota Prado 173 1.5% – 6.0% 11 16
17 Nissan Frontier 170 1.5% + 91.0% 12 23
18 Renault Sandero Stepway 165 1.4% – 54.3% 16 12
19 Chevrolet Captiva   152 1.3% – 15.6% 37 33
20 Toyota Corolla 148 1.3% n/a 23 19
21 VW T-Cross 140 1.2% + 112.1% 25 20
22 VW Polo 139 1.2% n/a 45 66
23 Mazda CX-50 137 1.2% – 42.2% 24 27
24 Renault Sandero 127 1.1% – 64.7% 27 13
25 Kia Rio 120 1.0% + 150.0% 28 31
26 Toyota Yaris Cross 117 1.0% + 42.7% 14 18
27 Ford Ranger 112 1.0% – 49.5% 21 14
28 Nissan Kicks 107 0.9% + 52.9% 26 26
29 Mazda3 97 0.8% n/a 39 36
30 Renault Logan 97 0.8% – 40.1% 30 21
31 Renault Oroch 96 0.8% – 23.8% 40 22
32 Kia Sportage 85 0.7% – 5.6% 33 30
33 Nissan X-Trail 84 0.7% + 18.3% 18 29
34 Mazda CX-5 82 0.7% – 26.1% 47 17
35 Nissan Qashqai 82 0.7% + 9.3% 31 47
36 Kia Seltos 80 0.7% – 41.6% 34 37
37 Nissan Versa 77 0.7% n/a 32 34
38 Nissan March 70 0.6% + 62.8% 42 49
39 Peugeot 2008 69 0.6% – 6.8% 56 54
40 Chevrolet NHR 66 0.6% – 45.0% 54 42
41 Mitsubishi Montero Sport 65 0.6% – 11.0% n/a n/a
42 Hyundai HB20S Accent 61 0.5% – 7.6% 20 25
43 Kia Sonet 57 0.5% – 16.2% 19 28
44 Toyota Yaris 57 0.5% n/a 38 43
45 Hyundai Tucson 55 0.5% n/a 53 40
46 JMC Carrying Plus JX-Series 55 0.5% – 51.8% n/a 50
47 Kia Grand Eko Taxi 55 0.5% – 69.6% 35 24
48 Suzuki Grand Vitara 55 0.5% n/a 29 63
49 Hyundai HB20 Getz 52 0.4% – 14.8% 57 72
50 Renault Koleos 51 0.4% – 28.2% 71 44
51 Citroen C3 50 0.4% n/a 46 80
52 Ford Bronco Sport 50 0.4% n/a 55 71
53 Chevrolet NKR 48 0.4% + 0.0% 70 89
54 Ford Explorer 48 0.4% – 22.6% 62 70
55 Suzuki S-Cross 48 0.4% n/a 67 55
56 Chevrolet Montana 47 0.4% new 52 92
57 Chevrolet N400 47 0.4% n/a 44 56
58 Chevrolet NPR 45 0.4% – 42.3% 51 59
59 Peugeot 3008 45 0.4% n/a 73 90
60 VW Constellation 19.360 45 0.4% n/a n/a n/a
61 Citroen C4 Cactus 42 0.4% – 71.2% 43 39
62 Suzuki S-Presso 42 0.4% n/a n/a n/a
63 BYD Song Plus 41 0.4% n/a 48 67
64 Foton FHR 41 0.4% – 49.4% 50 52
65 Chevrolet NQR 40 0.3% n/a n/a 78
66 Toyota 4Runner 40 0.3% – 56.0% 49 41
67 VW Nivus 40 0.3% – 36.5% 36 38
68 JAC JHR Power+ 38 0.3% n/a n/a 62
69 Suzuki Vitara 37 0.3% – 69.4% 41 35
70 Mitsubishi L200 36 0.3% – 26.5% n/a n/a
71 Kia Soluto 35 0.3% – 42.6% 68 74
72 Chevrolet FRR 34 0.3% – 74.8% n/a 61
73 Chevrolet FVR 33 0.3% n/a n/a 75
74 Foton Mini Truck 33 0.3% n/a n/a 83
75 Subaru Forester 33 0.3% n/a 63 64

Source: ANDEMOS

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