Mahindra, a prominent name in Indian automobile market, has released a captivating 70-second TVC showcasing their latest addition, the Thar Earth Edition. The TVC takes viewers on a thrilling adventure through the vast Thar Desert which is the inspiration behind this special edition vehicle. The narrative begins with sand slowly peeling away, revealing the powerful Thar Earth Edition in all its glory.
The TVC emphasizes the unique design elements of the Earth Edition, including:
• Desert Fury: A captivating satin matte color, inspired from the shifting desert sands.Custom Decals: Dune-inspired decals adorn the sides, adding a touch of personality.
• Alloy Wheels: These stylish wheels proudly display the Thar branding, complemented by Desert Fury colored badges.
• Design: The “Desert Fury” theme extends throughout the exterior including the grille, ORVMs, and the entire body.
• Exclusive Badge: An “Earth Edition” badge on the B-pillar marks this special variant’s exclusivity.
The TVC shows visuals of the Thar Earth Edition conquering various terrains, highlighting its exceptional off-road capabilities. The powerful engine helps the car to effortlessly navigate tough landscapes, showcasing its “go anywhere” nature.
The TVC then highlights the Thar Earth Edition’s cabin, revealing a significant change from the standard Thar.
• Beige Leatherette Seats: These seats feature a unique “shifting dunes” pattern on the headrests.
• Desert Fury Accents: Subtle touches of the “Desert Fury” color.
• Sophistication and Functionality: Dark chrome accents, dual-colored AC vents, thematic inserts, and a unique numbered decorative VIN plate add a touch of sophistication and functionality.
Coming soon: 5 Door Mahindra Thar
Under the hood, the Thar Earth Edition boasts the same reliable engine options as the regular Thar:
• 2.0-liter mStallion TGDi Petrol: Delivering 150 PS of power and 320 Nm of torque.
• 2.2-liter mHawk Diesel: Offering 130 PS of power and 300 Nm of torque.
Both engines come paired with a choice between a 6-speed manual or automatic transmission. The Thar Earth Edition’s standard 4×4 system ensures effortless handling of any terrain. What’s missing from the Earth Edition’s line-up though is the 1.5 liter twin turbo diesel engine that powers the rear wheel drive Thar.
The super popular Mahindra Thar still has a massive backlog, with long waiting periods.
The Thar Earth Edition carries a premium compared to the standard Thar, with prices starting at Rs 15.40 lakh for the petrol manual transmission variant. While the “Desert Fury” color is exclusive to this edition, the regular Thar continues to offer a variety of attractive colors for customers to choose from.
The Mahindra Thar Earth Edition shows the brand’s commitment to delivering exceptional experiences for adventure enthusiasts. Its unique design, inspired by the iconic Thar Desert, combined with a comfortable interior and proven off-road capabilities, makes it the ideal companion for conquering any terrain. With this compelling offering, Mahindra aims to further solidify the Thar’s position as the ultimate SUV for those seeking adventure.
The post Mahindra Thar Earth Edition: New TVC Released first appeared on Cartoq.
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