Marketing initiatives surrounding Devin Booker’s first signature shoe picked up steam during NBA All-Star Weekend, the silhouette complementing the rollout of its debut “Mirage” colorway with a variety of brand activations and newly surfaced inline and PE designs. Now that the waters have been tested with two global releases, Nike and co. appear set to get more adventurous.
New images revealed by @bbb_ceo on Instagram showcase a “Rattlesnake” pair of Nike Book 1s, defined by a snakeskin Swoosh on an otherwise all-white leather and canvas base. Reptilian textures have been somewhat of a go-to for the Book 1 in its short-lived history, appearing notably on the “Clay Orange” pair that dropped at Art Basel 2023 in addition to a variety of PEs worn by Booker on-court. This design theme lends itself to two elements; the desert biome of Devin Booker’s Phoenix home, and the influence of Kobe Bryant, the “Black Mamba,” on Devin Booker’s rise to NBA stardom.
While no official details have been mentioned yet, early indications are that this newly surfaced “Rattlesnake” Book 1 will see a global release in the near future. In the meantime, enjoy a close-up look below.
For more Nike Basketball updates, see our first look at the all-new Nike KD 17.
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The post The Nike Book 1 Wears A "Rattlesnake" Swoosh
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