UK February 2024: Strongest February volume in 20 years, VW Golf up to #2

The VW Golf hits its highest UK ranking in 2.5 years.

New car sales in the UK score their best February volume in 20 years, up 14% year-on-year to 84,886 vs. 91,460 in February 2004. The year-to-date cume is up 10.3% to 227,762. However this outstanding result is entirely due to fleet and business sales instead of private sales. Indeed fleet sales are up 25.2% year-on-year to 54,740 and 64.5% share vs. 58.8% last year whereas private sales actually drop -2.6% to 28,630 and 33.7% share vs. 39.5% in February 2023. Business sales are up 15.5% to 1,516. Year-to-date, the discrepancy is even more blatant with fleets up 28.1% to 145,055 and 63.7% share vs. 54.9% and private sales off -11.4% to 78,874 and 34.6% share vs. 43.1% last year. Business sales are down -7.1% to 3,833.

In February, petrol sales are up 13.3% to 48,001 and 56.6% share vs. 56.9% a year ago, diesel is down -7.4% to 4,995 and 5.9% vs. 7.3%, BEVs are up 21.8% to 14,991 and 17.7% share vs. 16.5% in February 2023, PHEVs gain 29.1% to 6,098 and 7.2% share v. 6.3% and HEV are up 12.1% to 10,801 and 12.7% share vs. 12.9%. Year-to-date, petrol is up 9.5% to 129,906 and 57% share vs. 57.4%, diesel drops -9.2% to 14,343 and 6.3% share vs. 7.7%, BEVs surge 21.3% to 35,926 and 15.8% share vs. 14.3%, PHEVs surge 30.4% to 18,042 and 7.9% share vs. 6.7% and HEVs edge up 3.3% to 29,545 and 13% share vs. 13.9 a year ago.

Source: SMMT

In the brands ranking, Volkswagen (+13.3%) keeps hold of the pole position with 9.1% share, its highest since last August (9.7%). BMW (+65.5%) shoots up year-on-year and stays in 2nd place with 7% of the market. It is the fourth month in a row that BMW ranks #2 in the UK. It is followed by Ford (-14.7%) unable to capitalise on the market growth. Audi (+11.8%) also trails the overall lift at #4 while Vauxhall (-13.2%) is in a rut but gains two spots on last month to #5. MG (+244.5%) delivers the largest gain in the Top 30 but drops two ranks on January to #10. Nissan (+28%) and Kia (+24.3%) also gain share in the remainder of the Top 10.

Spectacularly the Top 9 models all outrun the market. The Ford Puma (+59.4%) returns to the top spot it held over the Full Year 2023. It distances the VW Golf (+89.4%) up six spots on January to #2, its highest ranking since June 2021. The T-Roc (+46%) makes it two Volkswagens on the podium. #1 last month, the Kia Sportage (+54.4%) posts another strong result but falls three ranks to #4. The Mini (+49.6%) is also very dynamic at #5 while the BMW 1 Series (+235.5%) lodges the largest year-on-year gain in the Top 10. It is now #4 year-to-date which is higher than its monthly ranking record. The Tesla Model Y (+19.9%) makes its comeback inside the UK monthly Top 10 at #8.

Previous month: UK January 2024: Kia Sportage #1, BMW 1 Series up to record #5

One year ago: UK February 2023: Skoda (#6), Vauxhall Mokka (#2) break records in market up 26.2%

Full February 2024 Top 45 All brands and Top 10 models below.

UK February 2024 – brands:

Pos Brand Feb-24 % /23 Jan 2024 % /23 Pos FY23
1 Volkswagen 7,724 9.1% + 13.3% 1 19,184 8.4% – 0.3% 1 1
2 BMW   5,911 7.0% + 65.5% 2 16,706 7.3% + 46.8% 2 4
3 Ford   5,845 6.9% – 14.7% 4 15,541 6.8% – 2.9% 3 2
4 Audi   5,176 6.1% + 11.8% 5 14,008 6.2% + 2.6% 5 3
5 Vauxhall   4,784 5.6% – 13.2% 7 13,111 5.8% + 21.8% 6 7
6 Kia 4,399 5.2% + 24.3% 3 14,606 6.4% + 16.4% 4 6
7 Nissan   4,205 5.0% + 28.0% 6 12,844 5.6% + 43.4% 7 8
8 Hyundai 3,719 4.4% – 13.9% 9 9,910 4.4% – 6.1% 9 10
9 Skoda 3,538 4.2% – 11.2% 13 8,469 3.7% – 11.0% 13 12
10 MG 3,493 4.1% + 244.5% 8 10,204 4.5% + 20.8% 8 11
11 Peugeot   3,329 3.9% + 28.1% 11 9,362 4.1% + 48.8% 10 13
12 Mercedes   3,254 3.8% + 47.2% 12 8,749 3.8% + 20.8% 12 9
13 Toyota 3,196 3.8% – 17.8% 10 9,307 4.1% – 25.5% 11 5
14 Tesla 3,192 3.8% + 39.8% 24 4,773 2.1% + 66.8% 19 16
15 Seat 2,378 2.8% + 42.4% 18 5,109 2.2% + 4.1% 18 19
16 Mini 2,366 2.8% + 30.7% 17 6,110 2.7% + 34.5% 15 17
17 Volvo 2,216 2.6% + 14.3% 15 6,097 2.7% – 2.5% 16 15
18 Citroen 2,165 2.6% + 18.3% 20 4,504 2.0% + 6.6% 20 20
19 Renault 2,063 2.4% + 28.6% 16 5,881 2.6% + 27.1% 17 18
20 Honda 1,852 2.2% + 56.6% 19 4,263 1.9% + 21.5% 21 25
21 Land Rover 1,517 1.8% + 11.7% 14 6,196 2.7% + 36.4% 14 14
22 Dacia 1,245 1.5% – 21.6% 21 3,332 1.5% – 4.8% 22 22
23 Cupra 1,183 1.4% + 46.2% 23 3,001 1.3% + 29.6% 23 24
24 Suzuki 1,081 1.3% + 4.4% 25 2,627 1.2% + 4.0% 25 23
25 Mazda 874 1.0% – 25.4% 22 2,839 1.2% – 23.7% 24 21
26 Fiat 775 0.9% – 4.4% 28 1,872 0.8% – 27.3% 27 27
27 Jaguar 738 0.9% + 136.5% 26 2,069 0.9% + 54.6% 26 29
28 Porsche 528 0.6% – 6.9% 27 1,720 0.8% – 27.2% 28 26
29 Lexus 416 0.5% + 18.5% 29 1,105 0.5% – 0.4% 29 28
30 Jeep 368 0.4% + 63.6% 30 880 0.4% + 57.1% 30 31
31 BYD 271 0.3% new 31 519 0.2% new 31 38
32 Polestar 259 0.3% – 73.8% 32 495 0.2% – 74.0% 32 30
33 KGM/SsangYong 134 0.2% + 139.3% 37 218 0.1% + 35.4% 35 34
34 Smart 78 0.1% + 1460.0% 34 225 0.1% + 476.9% 34 43
35 DS 78 0.1% – 62.0% 36 186 0.1% – 59.5% 37 33
36 Subaru 65 0.1% + 75.7% 33 258 0.1% + 89.7% 33 32
37 Alfa Romeo 60 0.1% – 1.6% 39 133 0.1% – 0.7% 38 35
38 Abarth 59 0.1% + 293.3% 40 129 0.1% + 396.2% 39 41
39 Ora 56 0.1% + 330.8% 42 112 0.0% + 330.8% 40 39
40 Fisker 53 0.1% new 35 197 0.1% new 36 45
41 Alpine 19 0.0% + 58.3% 44 60 0.0% + 57.9% 44 44
42 Bentley 16 0.0% – 61.0% 38 98 0.0% – 39.9% 41 37
43 Genesis 15 0.0% – 76.6% 41 77 0.0% – 58.4% 42 36
44 Maserati 13 0.0% – 55.2% 43 65 0.0% – 46.3% 43 40
45 Ineos 8 0.0% new 45 32 0.0% new 45 42
 – Other British 89 0.1% – 9.2%  – 329 0.1% + 5.4%  –  –
 – Other Imports 83 0.1% + 62.7%  – 250 0.1% + 70.1%  –  –

UK February 2024 – models:

Pos Model Feb-24 % /23 Jan 2024 % /23 Pos FY23
1 Ford Puma 2,535 3.0% + 59.4% 2 6,736 3.0% + 72.5% 1 1
2 VW Golf 2,203 2.6% + 89.4% 8 4,659 2.0% + 84.4% 6 12
3 VW T-Roc 1,986 2.3% + 46.0% n/a 4,152 1.8% – 10.1% 9 20
4 Kia Sportage 1,948 2.3% + 54.4% 1 6,187 2.7% + 68.5% 2 4
5 Audi A3 1,835 2.2% + 121.6% 7 4,483 2.0% + 86.9% 8 9
6 Mini 1,828 2.2% + 49.6% 6 4,907 2.2% + 67.6% 5 7
7 BMW 1 Series 1,815 2.1% + 235.5% 5 5,019 2.2% + 181.1% 4 22
8 Tesla Model Y 1,777 2.1% + 19.9% n/a n/a n/a n/a n/a 5
9 Nissan Qashqai 1,616 1.9% + 35.0% 3 5,624 2.5% + 30.2% 3 2
10 Vauxhall Mokka 1,513 1.8% – 16.2% n/a 1,513 0.7% – 56.5% 10 10
n/a Nissan Juke 1,439 1.7% – 7.8% 9 3,860 1.7% #VALUE! 10 8
n/a MG HS 1,155 1.4% + 105.9% 4 4,568 2.0% + 13.0% 7 13

Source: SMMT

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