Honda sales are up 143.6% year-on-year in February.
According to estimates by local consultancy Desrosiers Automotive, the Canadian new car market scores a record February volume at +24.4% year-on-year to around 129,000 units. This marks a 16th consecutive month of year-on-year lifts. The SAAR stands at 2.11 million units, its highest level since January 2018. Year-to-date volumes are up 19.7% to 242,000. The main force in the market is the pent-up demand accumulated in the past 4 years following the pandemic and supply shortages. It remains to be seen all long this will last in a context of increasing vehicle prices and high interest rates.
Among groups communicating monthly data, Honda Canada is up a whopping 125% year-on-year with Toyota Motor also very dynamic at +45%. Hyundai-Kia is a lot more reserved at +1.4%. Brand-wise, Toyota climbs up 54.1%, Honda is up 143.6%, Subaru up 69%, Mazda up 50.1% and Acura up 27.5%. Disappointing results for Hyundai (-0.9%), Lexus (+0.8%), Kia (+3.3%) and Volvo (+6.5%).
As for models with available monthly figures, the Toyota RAV4 (+54.4%) impresses but not as much as the Honda CR-V (+408%). The Honda Civic (+58.5%), Subaru Crosstrek (+62.8%), Toyota Corolla (+69.1%), Kia Sportage (+68.4%) and Subaru Forester (+170.3%) also shine.
Previous month: Canada January 2024: Subaru, Honda impress in solid market
One year ago: Canada February 2023: Kia, Lexus outstanding again, market up 5.1%
Full February 2024 data for selected groups, brands and models below.
Note: Only companies still sharing monthly data are represented here. Most companies now report quarterly. Mazda and Volvo don’t report model detail.
Canada February 2024 – groups:
| Group | Feb-24 | /23 | 2024 | /23 |
| Toyota Motor Co. | 17,453 | + 45.0% | 32,979 | + 32.5% |
| Hyundai-Kia | 15,858 | + 1.4% | 29,844 | + 5.7% |
| Honda Canada | 10,238 | + 125.0% | 18,403 | + 79.6% |
| Subaru | 5,602 | + 69.0% | 11,277 | + 76.9% |
| Mazda | 4,075 | + 50.1% | 8,549 | + 46.0% |
| Volvo Cars Canada | 854 | + 6.5% | 1,447 | – 6.0% |
Canada February 2024 – brands:
| Brand | Feb-24 | /23 | 2024 | /23 |
| Toyota | 15,386 | + 54.1% | 29,039 | + 41.3% |
| Honda | 9,307 | + 143.6% | 16,762 | + 96.3% |
| Hyundai | 8,636 | – 0.9% | 15,697 | – 0.2% |
| Kia | 6,742 | + 3.3% | 13,265 | + 12.5% |
| Subaru | 5,602 | + 69.0% | 11,277 | + 76.9% |
| Mazda | 4,075 | + 50.1% | 8,549 | + 46.0% |
| Lexus | 2,067 | + 0.8% | 3,940 | – 9.1% |
| Acura | 931 | + 27.5% | 1,641 | – 3.9% |
| Volvo | 854 | + 6.5% | 1,447 | – 6.0% |
| Genesis | 480 | + 23.1% | 882 | + 22.8% |
Canada February 2024 – models:
| Model | Feb-24 | /23 | 2024 | /23 |
| Toyota RAV4 | 6,932 | + 54.4% | 12,003 | + 46.7% |
| Honda CR-V | 4,465 | + 408.0% | 7,526 | + 183.3% |
| Honda Civic | 2,319 | + 58.5% | 4,078 | + 51.8% |
| Hyundai Kona | 2,228 | + 13.6% | 4,400 | + 29.8% |
| Hyundai Tucson | 2,228 | + 23.7% | 3,573 | + 11.8% |
| Subaru Crosstrek | 2,169 | + 62.8% | 4,334 | + 94.3% |
| Toyota Corolla | 1,938 | + 69.1% | 4,194 | + 54.1% |
| Kia Seltos | 1,714 | – 13.3% | 3,440 | + 16.2% |
| Kia Sportage | 1,691 | + 68.4% | 3,299 | + 85.3% |
| Subaru Forester | 1,568 | + 170.3% | 2,959 | + 154.9% |
| Hyundai Elantra | 1,259 | – 29.8% | 2,590 | – 22.1% |
| Subaru Outback | 1,085 | + 74.2% | 2,459 | + 69.2% |
| Honda HR-V | 1,032 | + 78.5% | 2,282 | + 70.6% |
| Kia Forte | 1,020 | + 11.0% | 1,782 | – 14.4% |
| Toyota Corolla Cross | 1,000 | + 53.8% | 2,053 | + 40.9% |
| Toyota Tundra | 976 | + 6.9% | 2,095 | + 45.5% |
| Hyundai Venue | 962 | + 5.8% | 1,567 | – 1.9% |
| Lexus NX | 727 | – 11.8% | 1,397 | – 19.9% |
| Toyota Sienna | 679 | + 830.1% | 1,111 | + 261.9% |
| Toyota Camry | 651 | – 10.0% | 929 | – 18.7% |
| Lexus RX | 641 | – 25.9% | 1,227 | – 29.8% |
| Toyota Grand Highlander | 525 | new | 1,107 | new |
| Toyota 4Runner | 515 | + 138.4% | 952 | + 73.4% |
| Toyota Highlander | 514 | – 51.4% | 1,124 | – 56.9% |
| Kia Niro | 513 | + 25550.0% | 873 | + 43550.0% |
| Hyundai Palisade | 490 | + 0.4% | 799 | – 23.5% |
| Hyundai Santa Fe | 489 | – 39.7% | 865 | – 42.6% |
| Hyundai Ioniq 5 | 457 | + 30.9% | 856 | + 33.3% |
| Kia EV6 | 457 | + 308.0% | 895 | + 378.6% |
| Toyota Venza | 457 | + 1135.1% | 718 | + 375.5% |
| Acura RDX | 447 | + 6.2% | 763 | – 17.4% |
| Honda Ridgeline | 406 | + 56.2% | 605 | + 27.4% |
| Honda Pilot | 404 | + 159.0% | 887 | + 112.7% |
| Toyota bZ4X | 399 | + 375.0% | 840 | + 183.8% |
| Toyota Prius | 397 | + 1790.5% | 1,085 | + 996.0% |
| Acura MDX | 374 | + 95.8% | 677 | + 35.1% |
| Kia Sorento | 332 | – 48.1% | 720 | – 42.5% |
| Kia Carnival | 283 | – 55.5% | 665 | – 28.7% |
| Kia Soul | 250 | – 24.5% | 425 | – 45.2% |
| Subaru Impreza | 246 | + 16.6% | 383 | – 0.8% |
| Honda Accord | 240 | + 4700.0% | 476 | + 4660.0% |
| Lexus UX | 238 | + 107.0% | 449 | + 68.8% |
| Hyundai Ioniq 6 | 237 | new | 531 | new |
| Hyundai Santa Cruz | 234 | – 24.3% | 450 | – 26.9% |
| Kia Rio | 229 | – 19.4% | 587 | – 21.4% |
| Genesis GV70 | 228 | + 36.5% | 518 | + 57.4% |
| Honda Odyssey | 222 | – 27.5% | 535 | – 11.0% |
| Honda Passport | 218 | + 26.0% | 372 | + 4.8% |
| Subaru WRX | 211 | + 38.8% | 499 | + 47.6% |
| Subaru Ascent | 191 | – 20.4% | 384 | – 24.3% |
| Toyota Tacoma | 188 | – 61.8% | 435 | – 69.6% |
| Lexus TX | 183 | new | 386 | new |
| Kia Telluride | 162 | – 62.3% | 416 | – 44.2% |
| Lexus IS | 126 | + 24.8% | 194 | – 17.1% |
| Genesis G70 | 124 | + 47.6% | 159 | + 22.3% |
| Toyota Crown | 96 | + 2300.0% | 170 | + 4150.0% |
| Subaru Solterra | 86 | – 27.7% | 179 | – 10.9% |
| Genesis GV80 | 85 | + 19.7% | 129 | – 8.5% |
| Kia EV9 | 83 | new | 133 | new |
| Acura TLX | 74 | + 5.7% | 121 | – 38.9% |
| Lexus ES | 62 | – 1.6% | 121 | – 18.8% |
| Hyundai Sonata | 52 | – 82.3% | 66 | – 83.8% |
| Lexus LX | 50 | + 150.0% | 81 | + 92.9% |
| Subaru BRZ | 42 | + 61.5% | 66 | + 69.2% |
| Toyota Sequoia | 39 | + 95.0% | 92 | + 100.0% |
| Toyota Land Cruiser | 38 | + 52.0% | 71 | + 14.5% |
| Toyota Supra | 36 | + 350.0% | 52 | + 126.1% |
| Acura Integra | 34 | – 15.0% | 77 | + 8.5% |
| Genesis GV60 | 29 | – 21.6% | 50 | – 3.8% |
| Lexus RZ | 21 | new | 50 | new |
| Genesis G80 | 14 | – 33.3% | 25 | – 51.9% |
| Lexus RC | 8 | n/a | 13 | + 550.0% |
| Lexus LC | 6 | + 50.0% | 9 | + 50.0% |
| Kia K5 | 4 | – 95.5% | 19 | – 90.4% |
| Kia Stinger | 4 | – 96.1% | 11 | – 91.1% |
| Subaru Legacy | 4 | – 87.5% | 14 | – 75.4% |
| Lexus GX | 3 | – 94.6% | 8 | – 94.2% |
| Toyota 86 | 3 | – 85.7% | 5 | – 85.3% |
| Toyota Mirai | 3 | + 200.0% | 3 | – 40.0% |
| Acura ILX | 2 | – 75.0% | 3 | – 78.6% |
| Lexus LS | 2 | + 0.0% | 5 | – 16.7% |
| Honda Insight | 1 | n/a | 1 | n/a |
Source: Manufacturers
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