Daihatsu Move sales are down -88% in February.
Japanese new vehicle sales continue to struggle in February at -19.2% year-on-year to 344,816 units, leading to a year-to-date tally off -16% to 679,692. For the month, regular cars are down -16% to 226,769 units and kei cars down -24.8% to 118,047. Volumes continue to be penalised by the safety test falsification scandal at Daihatsu which completely shut down production. As a result Daihatsu sales are down 82% in February to just 2.8% share vs. 12.4% over the Full Year 2023, as models are shipped on existing inventory. Some kei vehicles restarted production in February. Toyota sales are down -34% as it is also affected by a test data rigging scandal at an affiliated diesel engine supplier. Meanwhile Suzuki (+13.7%) is up to 19% share, Honda (+14.5%) up to 16.6% and Nissan (+6.5%) up to 13.8%. Mitsubishi (+35.4%), Mercedes (+14.3%) and Volkswagen (+31.4%) also impress.
In the regular cars ranking, the Toyota Corolla/Cross (+0.7%) repeats at #1 above the Toyota Yaris/Cross (-20.7%). The Nissan Note (-6.5%) is up two spots on January to land on the third step of the podium, distancing the Toyota Prius (+19.6%) still boosted by the new generation. The Honda StepWGN (+104.8%), Honda Vezel (+71.9%), Nissan Serena (+45.3%) and Honda Freed (+1.4%) also defy the negative market in the remainder of the Top 10. Launched in December, the Lexus LBX confirms its is an instant success and progresses a further 16 ranks on last month to #26.
As far as kei cars are concerned, the Top 7 models are unchanged on January. The Honda N-BOX (-15.8%) dominates despite losing ground year-on-year while the Suzuki Spacia (+53.9%) is catching up and ends the month only 1,500 sales below. The Suzuki Hustler (+60.2%), Mitsubishi Delica Mini/eK (+159.2%), Nissan Dayz (+158.5%) and Suzuki Jimmy (+20.4%) also shine. The Daihatsu Tanto (-84.6%), Move (-88%), Taft (-84.7%) and Mira (-67.8%) all freefall.
Previous month: Japan January 2024: Market (-12.4) held back by Daihatsu (-62.6%), Lexus LBX in Top 50
One year ago: Japan February 2023: Toyota, Lexus outstanding in market up 20.3%
Full February 2024 Top 50 All brands, Top 50 regular cars and Top 33 All kei cars below.
Japan February 2024 – brands:
| Pos | Brand | Feb-24 | % | /23 | Jan | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 96,509 | 28.0% | – 34.0% | 1 | 201,692 | 29.7% | – 25.4% | 1 | 1 |
| 2 | Suzuki | 65,425 | 19.0% | + 13.7% | 2 | 122,135 | 18.0% | + 7.8% | 2 | 2 |
| 3 | Honda | 57,139 | 16.6% | + 14.5% | 3 | 110,542 | 16.3% | + 16.5% | 3 | 4 |
| 4 | Nissan | 47,575 | 13.8% | + 6.5% | 4 | 88,616 | 13.0% | + 5.6% | 4 | 5 |
| 5 | Mazda | 12,863 | 3.7% | – 25.4% | 6 | 23,340 | 3.4% | – 29.4% | 6 | 6 |
| 6 | Mitsubishi | 11,176 | 3.2% | + 35.4% | 7 | 20,130 | 3.0% | + 23.0% | 7 | 8 |
| 7 | Daihatsu | 9,811 | 2.8% | – 82.0% | 5 | 30,054 | 4.4% | – 72.4% | 5 | 3 |
| 8 | Lexus | 7,429 | 2.2% | – 22.0% | 9 | 14,667 | 2.2% | – 7.2% | 9 | 9 |
| 9 | Subaru | 7,210 | 2.1% | + 0.4% | 8 | 15,851 | 2.3% | – 2.1% | 8 | 7 |
| 10 | Isuzu | 5,274 | 1.5% | – 6.3% | 10 | 9,379 | 1.4% | – 3.8% | 10 | 10 |
| 11 | Mercedes | 4,197 | 1.2% | + 14.3% | 11 | 7,546 | 1.1% | + 2.4% | 11 | 11 |
| 12 | Hino | 3,221 | 0.9% | – 2.1% | 12 | 5,768 | 0.8% | – 2.8% | 12 | 12 |
| 13 | Mitsubishi Fuso | 2,518 | 0.7% | – 3.9% | 13 | 4,533 | 0.7% | – 1.1% | 13 | 13 |
| 14 | Volkswagen | 2,455 | 0.7% | + 31.4% | 14 | 4,175 | 0.6% | + 14.3% | 14 | 15 |
| 15 | Audi | 2,005 | 0.6% | + 4.2% | 16 | 3,147 | 0.5% | – 19.2% | 16 | 16 |
| 16 | BMW | 1,831 | 0.5% | – 40.5% | 15 | 3,368 | 0.5% | – 27.1% | 15 | 14 |
| 17 | Mini | 1,073 | 0.3% | – 4.6% | 17 | 2,148 | 0.3% | + 1.1% | 17 | 17 |
| 18 | Volvo | 968 | 0.3% | – 33.8% | 20 | 1,562 | 0.2% | – 33.5% | 19 | 18 |
| 19 | Porsche | 817 | 0.2% | + 7.5% | 18 | 1,579 | 0.2% | + 24.9% | 18 | 23 |
| 20 | UD Trucks | 708 | 0.2% | – 6.5% | 21 | 1,221 | 0.2% | – 14.9% | 21 | 20 |
| 21 | Land Rover | 700 | 0.2% | + 59.1% | 19 | 1,327 | 0.2% | + 40.3% | 20 | 21 |
| 22 | Jeep | 662 | 0.2% | – 21.2% | 23 | 1,105 | 0.2% | – 31.0% | 22 | 19 |
| 23 | Renault | 633 | 0.2% | – 12.7% | 22 | 1,077 | 0.2% | – 19.2% | 23 | 24 |
| 24 | Peugeot | 486 | 0.1% | – 23.0% | 24 | 789 | 0.1% | – 44.3% | 24 | 22 |
| 25 | Fiat | 304 | 0.1% | + 3.1% | 25 | 558 | 0.1% | – 10.6% | 25 | 26 |
| 26 | Citroen | 255 | 0.1% | – 52.3% | 27 | 403 | 0.1% | – 54.7% | 26 | 25 |
| 27 | BYD | 183 | 0.1% | + 226.8% | 26 | 400 | 0.1% | + 330.1% | 27 | 29 |
| 28 | Ferrari | 131 | 0.0% | + 26.0% | 31 | 205 | 0.0% | + 5.7% | 28 | 31 |
| 29 | Abarth | 116 | 0.0% | + 75.8% | 29 | 199 | 0.0% | + 46.3% | 29 | 30 |
| 30 | Hyundai | 113 | 0.0% | + 61.4% | 33 | 184 | 0.0% | + 80.4% | 31 | 38 |
| 31 | Maserati | 96 | 0.0% | + 21.5% | 28 | 189 | 0.0% | + 45.4% | 30 | 27 |
| 32 | Jaguar | 69 | 0.0% | + 30.2% | 32 | 143 | 0.0% | – 2.7% | 33 | 35 |
| 33 | Alfa Romeo | 68 | 0.0% | – 34.6% | 30 | 143 | 0.0% | – 35.6% | 32 | 28 |
| 34 | Lamborghini | 64 | 0.0% | – 7.2% | 34 | 109 | 0.0% | + 9.0% | 34 | 36 |
| 35 | Bentley | 48 | 0.0% | + 41.2% | 43 | 67 | 0.0% | + 0.0% | 38 | 34 |
| 36 | Chevrolet | 45 | 0.0% | – 23.7% | 40 | 74 | 0.0% | – 34.5% | 36 | 33 |
| 37 | Alpina | 43 | 0.0% | + 138.9% | 37 | 74 | 0.0% | + 221.7% | 35 | 41 |
| 38 | DS | 39 | 0.0% | – 65.5% | 35 | 72 | 0.0% | – 48.2% | 37 | 32 |
| 39 | Cadillac | 37 | 0.0% | – 50.0% | 38 | 67 | 0.0% | – 46.4% | 39 | 37 |
| 40 | Aston Martin | 25 | 0.0% | – 10.7% | 39 | 54 | 0.0% | – 6.9% | 41 | 39 |
| 41 | Rolls-Royce | 22 | 0.0% | – 8.3% | 36 | 55 | 0.0% | + 31.0% | 40 | 43 |
| 42 | Scania | 21 | 0.0% | + 10.5% | 41 | 50 | 0.0% | + 35.1% | 42 | 40 |
| 43 | Lotus | 20 | 0.0% | n/a | 42 | 47 | 0.0% | + 840.0% | 43 | 45 |
| 44 | Ford | 13 | 0.0% | – 60.6% | 46 | 21 | 0.0% | – 58.8% | 45 | 42 |
| 45 | Dodge | 11 | 0.0% | – 62.1% | 45 | 20 | 0.0% | – 57.4% | 46 | 44 |
| 46 | McLaren | 9 | 0.0% | – 10.0% | 44 | 24 | 0.0% | – 14.3% | 44 | 46 |
| 47 | GMC | 1 | 0.0% | n/a | 48 | 2 | 0.0% | – 33.3% | 47 | 47 |
| 48 | Chrysler | 1 | 0.0% | n/a | – | 1 | 0.0% | n/a | 49 | 51 |
| 49 | Pontiac | 1 | 0.0% | – 50.0% | – | 1 | 0.0% | – 50.0% | 50 | 49 |
| 50 | Morgan | 0 | 0.0% | – 100.0% | 47 | 2 | 0.0% | – 75.0% | 48 | 48 |
| – | Others | 396 | 0.1% | – 50.7% | – | 739 | 0.1% | – 13.3% | – | – |
Japan February 2024 – regular models:
| Pos | Model | Feb-24 | /23 | Jan | 2024 | /23 | Pos | FY23 |
| 1 | Toyota Corolla/Cross | 14,841 | + 0.7% | 1 | 27,325 | – 6.4% | 1 | 2 |
| 2 | Toyota Yaris/Cross | 12,495 | – 20.7% | 2 | 24,551 | – 19.6% | 2 | 1 |
| 3 | Nissan Note | 10,010 | – 6.5% | 5 | 18,512 | – 10.1% | 3 | 4 |
| 4 | Toyota Prius | 9,190 | + 19.6% | 4 | 17,740 | + 62.8% | 5 | 6 |
| 5 | Toyota Sienta | 8,613 | – 26.8% | 3 | 18,423 | – 19.2% | 4 | 3 |
| 6 | Honda Vezel | 7,520 | + 71.9% | 6 | 14,978 | + 105.4% | 6 | 14 |
| 7 | Honda Freed | 7,171 | + 1.4% | 10 | 12,658 | – 1.7% | 8 | 10 |
| 8 | Nissan Serena | 6,594 | + 45.3% | 8 | 13,022 | + 61.8% | 7 | 11 |
| 9 | Toyota Noah | 6,027 | – 29.2% | 11 | 11,243 | – 26.9% | 10 | 7 |
| 10 | Honda StepWGN | 5,992 | + 104.8% | 12 | 11,189 | + 86.3% | 11 | 19 |
| 11 | Toyota Voxy | 5,864 | – 31.2% | 15 | 10,870 | – 30.3% | 13 | 8 |
| 12 | Toyota Harrier | 5,714 | – 27.1% | 9 | 11,533 | – 9.3% | 9 | 12 |
| 13 | Honda Fit | 5,670 | + 2.5% | 13 | 10,717 | + 12.5% | 14 | 15 |
| 14 | Toyota Crown | 5,615 | + 56.8% | 14 | 10,657 | + 31.9% | 15 | 20 |
| 15 | Suzuki Solio | 5,032 | + 2.0% | 16 | 9,530 | – 1.1% | 16 | 18 |
| 16 | Toyota Alphard | 4,300 | – 30.8% | 7 | 11,077 | – 2.5% | 12 | 17 |
| 17 | Nissan X-Trail | 4,224 | + 61.5% | 24 | 7,317 | + 77.0% | 19 | 24 |
| 18 | Toyota Aqua | 4,014 | – 51.0% | 17 | 8,015 | – 47.7% | 17 | 9 |
| 19 | Honda ZR-V | 3,833 | n/a | 18 | 7,574 | n/a | 18 | n/a |
| 20 | Suzuki Swift | 3,078 | + 34.4% | 23 | 6,242 | + 46.9% | 20 | 25 |
| 21 | Suzuki Jimny Wagon | 2,649 | + 20.0% | 28 | 4,532 | – 0.9% | 26 | 26 |
| 22 | Subaru Impreza | 2,448 | + 64.5% | 27 | 4,572 | + 46.3% | 25 | 22 |
| 23 | Toyota RAV4 | 2,434 | – 63.1% | 26 | 4,703 | – 58.5% | 24 | 21 |
| 24 | Subaru Levorg | 2,178 | + 143.6% | 20 | 5,558 | + 121.0% | 21 | 36 |
| 25 | Toyota Vellfire | 2,089 | + 1413.8% | 22 | 5,325 | + 1872.2% | 22 | n/a |
| 26 | Lexus LBX | 1,905 | new | 42 | 2,754 | new | 32 | n/a |
| 27 | Honda Civic | 1,765 | + 40.1% | 40 | 2,683 | + 16.9% | 34 | 41 |
| 28 | Nissan Kicks | 1,648 | + 47.1% | 31 | 2,962 | + 55.2% | 29 | 35 |
| 29 | Subaru Forester | 1,581 | – 9.8% | 32 | 2,892 | – 29.3% | 30 | 30 |
| 30 | Mitsubishi Delica D5 | 1,552 | – 1.7% | 33 | 2,855 | – 9.4% | 31 | 33 |
| 31 | Mazda CX-5 | 1,535 | + 27.0% | 35 | 2,617 | – 0.8% | 35 | 28 |
| 32 | Toyota Land Cruiser W | 1,505 | – 72.8% | 19 | 4,900 | – 48.9% | 23 | 16 |
| 33 | Mazda CX-3 | 1,418 | + 115.8% | n/a | n/a | n/a | n/a | n/a |
| 34 | Mazda CX-30 | 1,336 | – 39.7% | 41 | 2,229 | – 42.1% | 39 | 32 |
| 35 | Mazda MX-5 (Roadster) | 1,270 | + 27.3% | 36 | 2,311 | + 39.6% | 37 | n/a |
| 36 | Suzuki Xbee | 1,198 | – 10.5% | 34 | 2,294 | – 10.6% | 38 | 40 |
| 37 | Honda Odyssey | 1,184 | n/a | 37 | 2,202 | n/a | 40 | n/a |
| 38 | Mazda2 | 1,116 | – 31.5% | 29 | 2,734 | – 24.7% | 33 | 31 |
| 39 | Toyota Raize | 1,092 | – 79.8% | 25 | 3,404 | – 65.5% | 28 | 13 |
| 40 | Mazda3 | 1,051 | – 23.8% | 44 | 1,851 | – 30.8% | 42 | 38 |
| 41 | Lexus NX350H | 1,041 | – 70.8% | 30 | 2,596 | – 49.9% | 36 | 23 |
| 42 | Toyota Roomy | 1,027 | – 88.1% | 21 | 4,272 | – 73.8% | 27 | 5 |
| 43 | Toyota JPN Taxi | 980 | + 105.5% | 38 | 1,978 | + 143.6% | 41 | n/a |
| 44 | Mitsubishi Eclipse Cross | 779 | + 29.0% | n/a | n/a | n/a | n/a | 50 |
| 45 | Mitsubishi Outlander | 734 | + 7.3% | 47 | 1,290 | – 45.5% | n/a | 39 |
| 46 | Toyota 86 | 694 | – 34.7% | 45 | 1,422 | – 19.2% | 45 | 46 |
| 47 | Lexus RX350 | 682 | + 23.6% | 43 | 1,498 | + 84.5% | 44 | n/a |
| 48 | Mazda CX-60 | 677 | – 84.5% | n/a | n/a | n/a | n/a | 29 |
| 49 | Lexus RX500H | 627 | – 14.3% | 48 | 1,173 | + 3.2% | n/a | 47 |
| 50 | Nissan Leaf | 617 | – 50.8% | n/a | n/a | n/a | n/a | 45 |
| 51 | Toyota Hiace W | 617 | – 33.4% | 39 | 1,569 | – 21.6% | 43 | 42 |
Japan February 2024 – kei cars:
| Pos | Model | Feb-24 | /23 | Jan | 2024 | /23 | Pos | FY23 |
| 1 | Honda N-BOX | 16,542 | – 15.8% | 1 | 33,988 | – 13.8% | 1 | 1 |
| 2 | Suzuki Spacia | 15,066 | + 53.9% | 2 | 26,382 | + 32.0% | 2 | 3 |
| 3 | Suzuki Hustler | 8,990 | + 60.2% | 3 | 17,201 | + 34.5% | 3 | 5 |
| 4 | Nissan Roox | 7,882 | – 13.8% | 4 | 14,825 | – 13.3% | 4 | 7 |
| 5 | Suzuki WagonR | 7,603 | + 4.2% | 5 | 13,586 | – 6.0% | 5 | 6 |
| 6 | Suzuki Alto | 6,128 | – 5.4% | 6 | 11,353 | – 4.8% | 6 | 8 |
| 7 | Mitsubishi Delica Mini/eK | 6,009 | + 159.2% | 7 | 11,179 | + 148.4% | 7 | 11 |
| 8 | Nissan Dayz | 5,637 | + 158.5% | 9 | 10,281 | + 141.4% | 8 | 13 |
| 9 | Suzuki Jimny | 3,755 | + 20.4% | 13 | 6,229 | + 6.3% | 10 | 12 |
| 10 | Honda N-WGN | 2,962 | – 29.4% | 10 | 5,799 | – 26.5% | 11 | 14 |
| 11 | Nissan Sakura | 2,609 | – 36.5% | 14 | 4,923 | – 40.8% | 12 | 15 |
| 12 | Daihatsu Tanto | 1,963 | – 84.6% | 8 | 6,812 | – 74.8% | 9 | 2 |
| 13 | Honda N-ONE | 1,691 | + 9.0% | 16 | 3,273 | + 16.0% | 15 | 16 |
| 14 | Daihatsu Mira | 1,661 | – 67.8% | 11 | 4,286 | – 57.4% | 13 | 9 |
| 15 | Mazda Flair Wagon | 1,509 | + 31.3% | 18 | 2,823 | + 23.2% | 17 | 18 |
| 16 | Daihatsu Move | 1,207 | – 88.0% | 12 | 3,818 | – 81.2% | 14 | 4 |
| 17 | Suzuki Every Wagon | 965 | – 54.9% | 17 | 2,502 | – 39.2% | 18 | 17 |
| 18 | Daihatsu Taft | 930 | – 84.7% | 15 | 2,965 | – 72.7% | 16 | 10 |
| 19 | Mazda Flair Crossover | 705 | + 27.0% | 19 | 1,327 | + 25.7% | 19 | 22 |
| 20 | Nissan NV100 Clipper Rio | 626 | + 17.2% | 20 | 1,180 | + 16.0% | 20 | 23 |
| 21 | Mazda Carol | 322 | – 13.9% | 22 | 681 | – 0.7% | 21 | 24 |
| 22 | Mitsubishi eK Cross EV | 315 | – 70.7% | 24 | 589 | – 69.6% | 24 | 21 |
| 23 | Mazda Flair | 303 | – 19.4% | 23 | 626 | – 15.3% | 22 | 27 |
| 24 | Toyota Pixis | 176 | – 78.3% | 21 | 599 | – 60.5% | 23 | 19 |
| 25 | Mazda Scrum Wagon | 106 | – 0.9% | 28 | 203 | – 16.5% | 25 | 31 |
| 26 | Subaru Chiffon | 49 | – 86.5% | 25 | 181 | – 76.3% | 26 | 25 |
| 27 | Subaru Pleo | 47 | – 79.9% | 27 | 147 | – 64.8% | 27 | 28 |
| 28 | Mitsubishi Town Box | 38 | – 24.0% | 30 | 78 | – 6.0% | 30 | 32 |
| 29 | Toyota C+POD | 27 | – 10.0% | 31 | 64 | + 33.3% | 31 | 33 |
| 30 | Daihatsu Copen | 15 | – 96.9% | 26 | 116 | – 88.5% | 28 | 26 |
| 31 | Toyota Copen GR Sport | 9 | – 92.2% | 29 | 94 | – 59.7% | 29 | 30 |
| 32 | Daihatsu Cast | 0 | – 100.0% | 32 | 1 | – 100.0% | 32 | 20 |
| 33 | Honda S660 | 0 | – 100.0% | 33 | 1 | – 66.7% | 33 | 34 |
Source: JADA, JMVA, JAIA
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