‘Mission: Impossible III’s Marketing Caused a Bomb Scare

This message will self-destruct in 10, 9… or so the people of Los Angeles thought when they saw a mysterious little red box with wires sticking out of it on a magazine stand, but as it turns out, it was all a ploy for the release of Mission Impossible III. After a six-year gap for the franchise, the producers wanted to drum up some publicity. The Mission Impossible films have always been over-the-top, action-packed spy adventures that keep audiences on the edge of their seats. Paired with the extravagant promotional marketing of the early 2000s, this idea of a hidden music box that plays the MI theme song at a newsstand is very on-brand for the spy franchise; it just took an unexpected turn. It's too bad Ethan Hunt (Tom Cruise) wasn't there to save the day.

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