Finland February 2024: Sales down -12.7%, Toyota (+27.2%), Hyundai (+35.4%) stand out

Toyota Yaris Cross sales are up 182.1% year-on-year in February.

The Finnish new car market endures another disappointing month in February at a harsh -12.7% year-on-year to just 5,274 registrations. The year-to-date volume is off -10.4% to 11,767. Toyota (+27.2%) defies the negative outlook with a more reasonable 18.9% share after reaching 23.5% last month. Skoda (-0.3%) is stable and stays 2nd ahead of Volvo (-8.6%) and Kia (-5.3%). The Top 5 is unchanged on last month with Volkswagen (-37.5%) imploding at #5. Hyundai (+35.4%) is the only remaining Top 10 member in positive (making it just two). Tesla is down -37.7% and newcomer BYD is up to #15 with 1.1% share.

Model-wise, the podium is unchanged on January with the Toyota Corolla (-5.2%), Skoda Octavia (+86.5%) and Toyota Yaris Cross (+182.1%) in the lead. The Tesla Model Y (-34%) is hit hard at #4 while the Toyota Yaris (+55.6%), Volvo V60 (+92.4%) and Nissan Qashqai (+39.8%) all defy the surrounding gloom and complete the Top 7. The Toyota RAV4 (+163.6%), BMW X1 (+144.4%), Mercedes GLC (+111.1%), Kia Sportage (+71.1%) and BMW i4 (+45.6%) also shine below. The Volvo EX30 makes its first appearance inside the Finnish Top 20 at #20 while the VW ID.7 drops 6 spots on January to #32.

Previous month: Finland January 2024: Toyota up to 23.5% share, VW ID.7 up to #25 in negative market

One year ago: Finland February 2023: Toyota Corolla and Tesla Model Y on top, Polestar 2 up to #7, market in negative again

Full February 2024 Top 30 brands and models below.

Finland February 2024 – brands:

Pos Brand Feb-24 % /23 Jan 2024 % /23 Pos FY23
1 Toyota 997 18.9% + 27.2% 1 2,521 21.4% + 7.4% 1 1
2 Skoda 615 11.7% – 0.3% 2 1,355 11.5% + 10.7% 2 2
3 Volvo 563 10.7% – 8.6% 3 1,224 10.4% – 3.3% 3 4
4 Kia 445 8.4% – 5.3% 4 921 7.8% – 5.1% 4 5
5 Volkswagen 346 6.6% – 37.5% 5 767 6.5% – 34.7% 5 3
6 BMW 326 6.2% – 15.5% 7 712 6.1% – 9.9% 7 8
7 Mercedes 310 5.9% – 4.3% 6 729 6.2% – 14.9% 6 7
8 Tesla 238 4.5% – 37.7% 11 407 3.5% – 5.6% 11 6
9 Nissan 215 4.1% – 13.3% 8 561 4.8% + 5.8% 8 10
10 Hyundai 195 3.7% + 35.4% 9 464 3.9% + 34.5% 9 11
11 Audi 194 3.7% – 19.5% 10 461 3.9% – 18.3% 10 9
12 Ford 157 3.0% – 36.2% 12 284 2.4% – 36.6% 12 12
13 Peugeot 84 1.6% – 42.5% 25 109 0.9% – 58.7% 15 13
14 Dacia 61 1.2% – 21.8% 20 93 0.8% – 41.1% 19 18
15 BYD 58 1.1% new 18 101 0.9% new 17 n/a
16 Mitsubishi 55 1.0% + 52.8% 16 117 1.0% + 17.0% 14 21
17 Suzuki 52 1.0% + 10.6% 14 120 1.0% – 21.6% 13 20
18 Mazda 42 0.8% – 60.0% 15 105 0.9% – 47.8% 16 16
19 Opel 33 0.6% – 76.8% 22 62 0.5% – 76.8% 22 14
20 Renault 31 0.6% – 56.9% 19 64 0.5% – 56.2% 21 19
21 Lexus 30 0.6% + 66.7% 17 78 0.7% + 47.2% 20 24
22 Honda 29 0.5% + 16.0% 28 46 0.4% – 20.7% 26 29
23 Citroen 26 0.5% – 62.9% 13 100 0.8% – 48.5% 18 15
24 Porsche 24 0.5% – 4.0% 23 52 0.4% – 3.7% 23 27
25 Land Rover 24 0.5% + 26.3% 27 46 0.4% + 21.1% 25 23
26 Cupra 23 0.4% – 23.3% 24 49 0.4% – 18.3% 24 22
27 Subaru 22 0.4% – 31.3% 26 45 0.4% – 25.0% 27 26
28 Mini 19 0.4% + 533.3% 29 35 0.3% + 400.0% 29 28
29 Fiat 12 0.2% + 50.0% n/a 15 0.1% + 7.1% 30 30
30 Polestar 11 0.2% – 91.3% 21 41 0.3% – 83.2% 28 17
 – Others  30 0.6% n/a  – 58 0.5% n/a  –  –

Finland February 2024 – models:

Pos Model Feb-24 % /23 Pos 2024 % /23 Pos FY23
1 Toyota Corolla 344 6.5% – 5.2% 1 779 6.6% – 34.4% 1 2
2 Skoda Octavia 291 5.5% + 86.5% 2 648 5.5% + 145.5% 2 3
3 Toyota Yaris Cross 220 4.2% + 182.1% 3 554 4.7% + 209.5% 3 8
4 Tesla Model Y 192 3.6% – 34.0% 10 315 2.7% – 2.8% 7 1
5 Toyota Yaris 182 3.5% + 55.6% 4 462 3.9% + 14.9% 4 6
6 Volvo V60 152 2.9% + 92.4% 36 195 1.7% – 18.4% 11 19
7 Nissan Qashqai 151 2.9% + 39.8% 6 368 3.1% + 65.8% 6 15
8 Volvo XC40 147 2.8% – 15.5% 5 378 3.2% – 0.8% 5 7
9 Toyota RAV4 116 2.2% + 163.6% 9 269 2.3% + 31.2% 9 9
10 Volvo XC60 111 2.1% – 52.2% 7 309 2.6% – 15.8% 8 5
11 Kia Ceed 108 2.0% + 3.8% 15 192 1.6% – 6.3% 12 12
12 BMW i4 99 1.9% + 45.6% 19 170 1.4% + 14.9% 17 11
13 Skoda Enyaq 92 1.7% – 36.6% 14 181 1.5% – 45.8% 15 4
14 Toyota C-HR 82 1.6% – 25.5% 8 259 2.2% + 20.5% 10 14
15 Audi Q4 79 1.5% + 9.7% 13 183 1.6% + 36.6% 14 16
16 Mercedes GLC 76 1.4% + 111.1% 12 185 1.6% + 285.4% 13 39
17 Kia Niro 68 1.3% – 13.9% 18 141 1.2% – 14.0% 18 23
18 BMW X1 66 1.3% + 144.4% 20 135 1.1% + 285.7% 20 33
19 Kia Sportage 65 1.2% + 71.1% 21 132 1.1% + 14.8% 21 30
20 Volvo EX30 61 1.2% new n/a 102 0.9% new 28 210
21 VW Golf 58 1.1% + 56.8% 29 112 1.0% + 27.3% 23 25
22 Volvo C40 54 1.0% – 27.0% 16 138 1.2% – 20.2% 19 17
23 Ford Kuga 53 1.0% – 31.2% n/a 86 0.7% – 31.2% 33 31
24 Skoda Fabia 50 0.9% – 12.3% 32 102 0.9% – 12.8% 27 49
25 Kia Rio 49 0.9% n/a n/a 87 0.7% – 9.4% 32 29
26 Hyundai Ioniq 5 48 0.9% + 54.8% 11 170 1.4% + 28.8% 16 40
27 Hyundai Kona 45 0.9% + 50.0% 27 102 0.9% + 183.3% 26 41
28 Tesla Model 3 45 0.9% – 48.9% 35 90 0.8% – 9.1% 31 18
29 Skoda Kamiq 44 0.8% – 22.8% 17 120 1.0% – 15.5% 22 27
30 VW Passat 43 0.8% n/a n/a 81 0.7% + 97.6% 35 56
31 Kia Stonic 42 0.8% – 30.0% 23 104 0.9% – 11.9% 24 22
32 VW ID.7 42 0.8% new 26 102 0.9% new 25 n/a
n/a Skoda Karoq 38 0.7% – 24.0% 30 92 0.8% – 14.8% 30 44
n/a Skoda Superb 36 0.7% – 30.8% 24 97 0.8% + 0.0% 29 26
n/a Citroen C3 16 0.3% – 65.2% 22 81 0.7% – 43.0% 34 53

Source: AAT

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