The Toyota Prado is the most popular vehicle in Iceland in February.
New car sales in Iceland continue to crash in February at a devastating -57.5% to just 397 units, leading to a year-to-date volume down -48.7% to 854. This fall is due to the discontinuation of the VAT discount for electric vehicles as well as the implementation of a kilometre-rate charge for all EVs. Toyota (-4.1%) limits its fall and sees its market share shoot up to 23.7% and 20.5% year-to-date. Land Rover (-11.4%) also falls much slower than the market and advances to #2 overall, distancing Kia (-63%) and Tesla (-86%). Subaru (+200%) defies the surrounding gloom and ranks #5 vs. #19 in January and over the Full Year 2023. Volvo (-47.2%) and Mercedes (-40.7%) also beat the market below. The Toyota Prado takes control of the models charts with 8.1% share for the month and 6.3% year-to-date. It is followed by the Tesla Model Y, Toyota RAV4, Kia Sorento and Dacia Duster.
Previous month: Iceland January 2024: Dacia Duster and Sandero top market off -37.5%
One year ago: Iceland February 2023: Tesla Model Y ultra dominant, Peugeot 20089 up to #2, market up 5.9%
Full February 2024 Top 36 All brands and Top 20 models below.
Iceland February 2024 – brands:
| Pos | Brand | Feb-24 | % | /23 | Jan | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 94 | 23.7% | – 4.1% | 1 | 175 | 20.5% | – 26.8% | 1 | 2 |
| 2 | Land Rover | 31 | 7.8% | – 11.4% | 3 | 66 | 7.7% | + 11.9% | 3 | 11 |
| 3 | Kia | 30 | 7.6% | – 63.0% | 4 | 61 | 7.1% | – 69.5% | 4 | 3 |
| 4 | Tesla | 24 | 6.0% | – 86.0% | 11 | 36 | 4.2% | – 79.7% | 8 | 1 |
| 5 | Subaru | 21 | 5.3% | + 200.0% | 19 | 28 | 3.3% | + 115.4% | 11 | 19 |
| 6 | Volvo | 19 | 4.8% | – 47.2% | 12 | 30 | 3.5% | – 63.0% | 10 | 7 |
| 7 | Mazda | 17 | 4.3% | – 60.5% | 16 | 27 | 3.2% | – 61.4% | 12 | 8 |
| 8 | Dacia | 16 | 4.0% | – 61.9% | 2 | 69 | 8.1% | + 0.0% | 2 | 4 |
| 9 | Mercedes | 16 | 4.0% | – 40.7% | 7 | 38 | 4.4% | – 19.1% | 6 | 10 |
| 10 | Hyundai | 15 | 3.8% | – 75.8% | 5 | 40 | 4.7% | – 69.7% | 5 | 6 |
| 11 | Nissan | 13 | 3.3% | + 85.7% | 6 | 38 | 4.4% | + 153.3% | 7 | 16 |
| 12 | Volkswagen | 11 | 2.8% | – 75.6% | 8 | 32 | 3.7% | – 55.6% | 9 | 5 |
| 13 | BMW | 11 | 2.8% | + 37.5% | 9 | 26 | 3.0% | + 23.8% | 13 | 18 |
| 14 | Jeep | 11 | 2.8% | – 50.0% | 14 | 22 | 2.6% | – 18.5% | 14 | 22 |
| 15 | Skoda | 10 | 2.5% | – 61.5% | 18 | 19 | 2.2% | – 64.8% | 16 | 9 |
| 16 | Ford | 9 | 2.3% | – 25.0% | 25 | 12 | 1.4% | – 50.0% | 18 | 12 |
| 17 | Polestar | 8 | 2.0% | – 46.7% | 26 | 11 | 1.3% | – 45.0% | 20 | 15 |
| 18 | Audi | 5 | 1.3% | – 37.5% | 10 | 19 | 2.2% | – 29.6% | 15 | 17 |
| 19 | Benimar | 5 | 1.3% | n/a | – | 5 | 0.6% | + 400.0% | 30 | 44 |
| 20 | Renault | 4 | 1.0% | – 76.5% | 13 | 15 | 1.8% | – 66.7% | 17 | 14 |
| 21 | Peugeot | 4 | 1.0% | – 92.7% | 31 | 5 | 0.6% | – 91.4% | 29 | 20 |
| 22 | Honda | 3 | 0.8% | – 25.0% | 22 | 8 | 0.9% | – 20.0% | 22 | 26 |
| 23 | Ssangyong | 3 | 0.8% | + 50.0% | 23 | 8 | 0.9% | + 14.3% | 23 | 36 |
| 24 | Lexus | 3 | 0.8% | – 80.0% | 27 | 6 | 0.7% | – 64.7% | 24 | 23 |
| 25 | Ineos | 2 | 0.5% | new | 28 | 5 | 0.6% | new | 28 | 46 |
| 26 | Mini | 2 | 0.5% | n/a | – | 2 | 0.2% | n/a | 35 | 38 |
| 27 | Smart | 1 | 0.3% | n/a | 15 | 12 | 1.4% | n/a | 19 | 27 |
| 28 | MG | 1 | 0.3% | – 96.2% | 20 | 6 | 0.7% | – 78.6% | 25 | 21 |
| 29 | Porsche | 1 | 0.3% | – 66.7% | 21 | 6 | 0.7% | – 57.1% | 26 | 30 |
| 30 | BYD | 1 | 0.3% | new | 24 | 5 | 0.6% | new | 27 | 28 |
| 31 | Suzuki | 1 | 0.3% | – 66.7% | 29 | 3 | 0.4% | – 75.0% | 31 | 13 |
| 32 | Alfa Romeo | 1 | 0.3% | n/a | 34 | 2 | 0.2% | n/a | 32 | 50 |
| 33 | Citroen | 1 | 0.3% | – 75.0% | 33 | 2 | 0.2% | – 50.0% | 33 | 25 |
| 34 | Jaguar | 1 | 0.3% | + 0.0% | 32 | 2 | 0.2% | + 0.0% | 34 | 37 |
| 35 | Maxus | 1 | 0.3% | – 94.7% | – | 1 | 0.1% | – 96.7% | 37 | 29 |
| 36 | Opel | 1 | 0.3% | – 91.7% | – | 1 | 0.1% | – 95.7% | 38 | 24 |
Iceland February 2024 – models:
| Pos | Model | Feb-24 | % | Jan | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota Land Cruiser Prado | 32 | 8.1% | 3 | 54 | 6.3% | -28.0% | 1 | 5 |
| 2 | Tesla Model Y | 22 | 5.5% | 7 | 34 | 4.0% | -79.5% | 4 | 1 |
| 3 | Toyota RAV4 | 20 | 5.0% | 4 | 42 | 4.9% | 2.4% | 2 | 4 |
| 4 | Kia Sorento | 18 | 4.5% | 12 | 27 | 3.2% | -18.2% | 5 | 18 |
| 5 | Dacia Duster | 16 | 4.0% | 1 | 42 | 4.9% | -34.4% | 3 | 2 |
| 6 | Toyota C-HR | 16 | 4.0% | n/a | 19 | 2.2% | n/a | 10 | n/a |
| 7 | Land Rover Defender | 14 | 3.5% | 13 | 23 | 2.7% | -46.5% | 7 | 21 |
| 8 | Subaru Forester | 14 | 3.5% | n/a | 16 | 1.9% | n/a | 11 | n/a |
| 9 | Polestar 2 | 8 | 2.0% | n/a | 11 | 1.3% | -45.0% | 18 | 11 |
| 10 | Jeep Wrangler | 7 | 1.8% | 21 | 13 | 1.5% | n/a | 12 | n/a |
| 11 | Nissan Qashqai | 7 | 1.8% | 19 | 13 | 1.5% | n/a | 13 | 54 |
| 12 | Range Rover Sport | 6 | 1.5% | 5 | 22 | 2.6% | n/a | 8 | n/a |
| 13 | Toyota Yaris Cross | 6 | 1.5% | 20 | 12 | 1.4% | -42.9% | 15 | 26 |
| 14 | Range Rover | 6 | 1.5% | n/a | 11 | 1.3% | n/a | 19 | n/a |
| 15 | Hyundai Tucson | 6 | 1.5% | n/a | 9 | 1.1% | -72.7% | 26 | 20 |
| 16 | Ford Mustang Mach-E | 6 | 1.5% | n/a | 8 | 0.9% | n/a | 28 | 23 |
| 17 | Toyota Yaris | 5 | 1.3% | 6 | 19 | 2.2% | -47.2% | 9 | 7 |
| 18 | Toyota Corolla | 5 | 1.3% | n/a | 9 | 1.1% | -67.9% | 23 | 12 |
| 19 | Volvo XC90 | 5 | 1.3% | n/a | 9 | 1.1% | -35.7% | 27 | 38 |
| 20 | Subaru Outback | 5 | 1.3% | – | 5 | 0.6% | n/a | 45 | n/a |
Source: Manufacturers
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