BMW sales almost double year-on-year in February.
Note: January figures are also included in the data section of this article.
After gaining 5.5% year-on-year in January to 11,074 units (+6.6% to 12,084 including LCVs), the Moroccan new car market returns to negative territory in February at -12.3% to 9,463 units (-9.3% to 10,765 including LCVs). The year-to-date tally is down -3.5% to 20,537 for Passenger Cars and up 20.7% to 2,312 for Light Commercial Vehicles.
Dacia (-0.8%) limits its fall to improve to 26.1% share, and now holds 30.5% year-to-date with sales up a fantastic 28%. Renault (-25.7%) and Hyundai (-43%) freefall whereas Opel (+25.1%) shines at #4, up one spot on January and two on its FY2023 ranking at #4. Volkswagen (-3%) rounds out the Top 10 and beats the market. The next five brands are all in positive, with BMW (+92.9%) and Audi (+45.6%) the most impressive. Kia (+24.4%) and Fiat (+17.6%) also impress while Toyota (+2.3%) is weaker yet still in the black.
Previous post: Morocco Full Year 2023: Renault Express first non-Dacia to lead in over 10 years
One year ago: Morocco February 2023: Sales down another -12.1%., Renault, Hyundai and Skoda in great shape
Full January and February 2024 Top 35 All brands rankings below.
Morocco January 2024 – brands (PC only):
| Pos | Brand | Jan-24 | % | /23 | Dec | FY23 |
| 1 | Dacia | 3,790 | 34.2% | + 57.8% | 1 | 1 |
| 2 | Renault | 1,522 | 13.7% | – 17.8% | 3 | 2 |
| 3 | Hyundai | 1,051 | 9.5% | – 35.2% | 9 | 3 |
| 4 | Volkswagen | 602 | 5.4% | + 0.7% | 6 | 5 |
| 5 | Opel | 564 | 5.1% | + 60.7% | 4 | 6 |
| 6 | Citroen | 420 | 3.8% | + 101.9% | 5 | 7 |
| 7 | Toyota | 386 | 3.5% | – 7.7% | 11 | 9 |
| 8 | Fiat | 383 | 3.5% | + 63.7% | 8 | 11 |
| 9 | Audi | 366 | 3.3% | + 15.1% | 12 | 10 |
| 10 | Skoda | 266 | 2.4% | – 21.3% | 10 | 12 |
| 11 | Mercedes | 249 | 2.2% | – 1.6% | 14 | 15 |
| 12 | Kia | 239 | 2.2% | – 24.8% | 7 | 8 |
| 13 | Seat | 186 | 1.7% | – 7.0% | 15 | 14 |
| 14 | BMW | 180 | 1.6% | – 22.1% | 13 | 13 |
| 15 | Peugeot | 149 | 1.3% | – 61.9% | 2 | 4 |
| 16 | Cupra | 83 | 0.7% | + 107.5% | 22 | 22 |
| 17 | Volvo | 81 | 0.7% | + 12.5% | 16 | 16 |
| 18 | Ford | 79 | 0.7% | – 38.3% | 19 | 17 |
| 19 | Land Rover | 72 | 0.7% | – 13.3% | 17 | 20 |
| 20 | MG | 60 | 0.5% | + 1400.0% | 20 | 21 |
| 21 | Jeep | 56 | 0.5% | – 41.1% | 21 | 19 |
| 22 | Porsche | 56 | 0.5% | + 75.0% | 28 | 24 |
| 23 | Nissan | 48 | 0.4% | – 58.3% | 18 | 18 |
| 24 | Geely | 31 | 0.3% | new | 24 | 34 |
| 25 | DFSK | 29 | 0.3% | – 38.3% | 23 | 23 |
| 26 | Alfa Romeo | 20 | 0.2% | + 11.1% | 25 | 26 |
| 27 | Suzuki | 20 | 0.2% | – 13.0% | 31 | 28 |
| 28 | Lexus | 17 | 0.2% | + 88.9% | 27 | 30 |
| 29 | Honda | 16 | 0.1% | + 100.0% | 30 | 29 |
| 30 | DS | 12 | 0.1% | – 25.0% | 26 | 25 |
| 31 | Jaguar | 11 | 0.1% | – 8.3% | 32 | 33 |
| 32 | BYD | 10 | 0.1% | new | 33 | 35 |
| 33 | Mini | 9 | 0.1% | – 18.2% | 29 | 27 |
| 34 | Mahindra | 9 | 0.1% | – 50.0% | – | 32 |
| 35 | Alpine | 2 | 0.0% | new | – | 37 |
Morocco February 2024 – brands:
| Pos | Brand | Feb-24 | % | /23 | Jan | 2024 | % | /23 | Pos | FY23 |
| 1 | Dacia | 2,467 | 26.1% | – 0.8% | 1 | 6,257 | 30.5% | + 28.0% | 1 | 1 |
| 2 | Renault | 1,310 | 13.8% | – 25.7% | 2 | 2,832 | 13.8% | – 21.7% | 2 | 2 |
| 3 | Hyundai | 790 | 8.3% | – 43.0% | 3 | 1,841 | 9.0% | – 38.8% | 3 | 3 |
| 4 | Opel | 663 | 7.0% | + 25.1% | 5 | 1,227 | 6.0% | + 39.3% | 4 | 6 |
| 5 | Volkswagen | 514 | 5.4% | – 3.0% | 4 | 1,116 | 5.4% | – 1.1% | 5 | 5 |
| 6 | Kia | 413 | 4.4% | + 24.4% | 12 | 652 | 3.2% | + 0.3% | 10 | 8 |
| 7 | Audi | 393 | 4.2% | + 45.6% | 9 | 759 | 3.7% | + 29.1% | 7 | 10 |
| 8 | Fiat | 381 | 4.0% | + 17.6% | 8 | 764 | 3.7% | + 36.9% | 6 | 11 |
| 9 | Toyota | 353 | 3.7% | + 2.3% | 7 | 739 | 3.6% | – 3.1% | 8 | 9 |
| 10 | BMW | 353 | 3.7% | + 92.9% | 14 | 533 | 2.6% | + 28.7% | 12 | 13 |
| 11 | Citroen | 297 | 3.1% | – 34.7% | 6 | 717 | 3.5% | + 8.1% | 9 | 7 |
| 12 | Skoda | 272 | 2.9% | – 5.9% | 10 | 538 | 2.6% | – 14.2% | 11 | 12 |
| 13 | Seat | 242 | 2.6% | + 80.6% | 13 | 428 | 2.1% | + 28.1% | 14 | 14 |
| 14 | Mercedes | 235 | 2.5% | – 6.4% | 11 | 484 | 2.4% | – 4.0% | 13 | 15 |
| 15 | Peugeot | 128 | 1.4% | – 82.0% | 15 | 277 | 1.3% | – 74.8% | 15 | 4 |
| 16 | Volvo | 87 | 0.9% | + 3.6% | 17 | 168 | 0.8% | + 7.7% | 16 | 16 |
| 17 | Cupra | 71 | 0.8% | + 26.8% | 16 | 154 | 0.7% | + 60.4% | 17 | 22 |
| 18 | Ford | 70 | 0.7% | – 53.3% | 18 | 149 | 0.7% | – 46.4% | 18 | 17 |
| 19 | Jeep | 66 | 0.7% | – 38.3% | 21 | 122 | 0.6% | – 39.6% | 20 | 19 |
| 20 | Land Rover | 64 | 0.7% | – 3.0% | 19 | 136 | 0.7% | – 8.7% | 19 | 20 |
| 21 | MG | 50 | 0.5% | n/a | 20 | 110 | 0.5% | ###### | 21 | 21 |
| 22 | Porsche | 38 | 0.4% | + 35.7% | 22 | 94 | 0.5% | + 56.7% | 22 | 24 |
| 23 | Geely | 35 | 0.4% | new | 24 | 66 | 0.3% | new | 24 | 34 |
| 24 | Nissan | 34 | 0.4% | – 75.2% | 23 | 82 | 0.4% | – 67.5% | 23 | 18 |
| 25 | Honda | 26 | 0.3% | + 271.4% | 29 | 42 | 0.2% | + 180.0% | 26 | 29 |
| 26 | Alfa Romeo | 21 | 0.2% | + 5.0% | 26 | 41 | 0.2% | + 7.9% | 27 | 26 |
| 27 | Mini | 20 | 0.2% | – 9.1% | 33 | 29 | 0.1% | – 12.1% | 29 | 27 |
| 28 | Suzuki | 17 | 0.2% | + 30.8% | 27 | 37 | 0.2% | + 2.8% | 28 | 28 |
| 29 | DS | 15 | 0.2% | – 31.8% | 30 | 27 | 0.1% | – 28.9% | 30 | 25 |
| 30 | DFSK | 14 | 0.1% | – 64.1% | 25 | 43 | 0.2% | – 50.0% | 25 | 23 |
| 31 | Lexus | 9 | 0.1% | + 200.0% | 28 | 26 | 0.1% | + 116.7% | 31 | 30 |
| 32 | Jaguar | 7 | 0.1% | + 0.0% | 31 | 18 | 0.1% | – 5.3% | 32 | 33 |
| 33 | BYD | 5 | 0.1% | new | 32 | 15 | 0.1% | new | 33 | 35 |
| 34 | Mahindra | 3 | 0.0% | – 78.6% | 34 | 12 | 0.1% | – 62.5% | 34 | 32 |
| 35 | Alpine | 2 | 0.0% | new | 35 | 4 | 0.0% | new | 35 | 37 |
Source: Manufacturers
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