GWM ranks #11 brand in New Zealand in February.
Like in January, new vehicle sales in New Zealand edge up 1.5% to reach 9,663 units. This is a poor result given February 2023 was down -24% on the year prior. The year-to-date tally is also up 1.5% To 22,295. Passenger Cars have a horrible month at -66.7% year-on-year to just 1,091 sales, while SUVs are up 5.2% to 4,842 and Light Commercials up 14.7% to 3,060. Light Passenger Cars (PC+SUV) are at their lowest February in 11 years. Year-to-date, Passenger Cars are off -33.9% to 2,451, SUVs down -1.6% to 11,557 and Light Commercials up 27.6% to 6,856.
The top 3 brands all vastly beat the market with double-digit year-on-year gains. Toyota (+19.8%) leads the way with 20.9% share above Ford (+23.7%) at 15.2% and Mitsubishi (+43.6%) at 10.5%. Suzuki (-37.5%) is in a rut at #4 unlike Nissan (+78.5%) and Kia (+6.8%). Volkswagen (+14.8%) also shines at #9 but Hyundai (-62.6%), Mazda (-8.4%) and Honda (-4.3%) are in reverse. Outstanding performance of GWM (+845.8%) at #11 vs. #25 over the Full Year 2023.
Over in the models lane, the Ford Ranger (+11.3%) stays on top with 9.9% share above the Toyota Hilux (-18.5%) and RAV4 (+132.3%) in an unchanged podium. The Mitsubishi Triton (+90%) makes it three pickup trucks in the Top 4 while the Suzuki Swift (-53.4%) rallies back five spots on last month to #5 but flounders year-on-year. The Ford Everest (+98.2%) lodges another excellent month at #6 and #7 year-to-date vs. #19 over the Full Year 2023. The Nissan Navara (+100.9%) doubles its sales year-on-year to land at #7. The Kia Sportage (+60.8%) climbs back up to #11 and the Tesla Model Y to #13.
Previous month: New Zealand January 2024: Ford at highest in over a decade, Ranger up to record share
One year ago: New Zealand February 2023: Suzuki (+42%) stuns in worst February in 9 years (-24%)
Full February 2024 Top 75 All brands and Top 28 models below.
New Zealand February 2024 – brands:
| Pos | Brand | Feb-24 | % | /23 | Jan | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 2,023 | 20.9% | + 19.8% | 1 | 4,609 | 20.7% | + 9.3% | 1 | 1 |
| 2 | Ford | 1,468 | 15.2% | + 23.7% | 2 | 3,514 | 15.8% | + 46.4% | 2 | 2 |
| 3 | Mitsubishi | 1,017 | 10.5% | + 43.6% | 3 | 2,489 | 11.2% | + 24.1% | 3 | 3 |
| 4 | Suzuki | 479 | 5.0% | – 37.5% | 5 | 1,027 | 4.6% | – 23.6% | 5 | 6 |
| 5 | Nissan | 441 | 4.6% | + 78.5% | 6 | 987 | 4.4% | + 62.9% | 6 | 9 |
| 6 | Kia | 423 | 4.4% | + 6.8% | 4 | 1,249 | 5.6% | – 34.2% | 4 | 4 |
| 7 | Honda | 310 | 3.2% | – 4.3% | 11 | 658 | 3.0% | – 2.1% | 7 | 13 |
| 8 | Mazda | 306 | 3.2% | – 8.4% | 10 | 655 | 2.9% | + 1.7% | 8 | 10 |
| 9 | Volkswagen | 287 | 3.0% | + 14.8% | 9 | 644 | 2.9% | + 21.7% | 9 | 11 |
| 10 | Hyundai | 229 | 2.4% | – 62.6% | 7 | 602 | 2.7% | – 52.0% | 10 | 5 |
| 11 | GWM | 227 | 2.3% | + 845.8% | 12 | 573 | 2.6% | + 1173.3% | 12 | 25 |
| 12 | MG | 223 | 2.3% | – 29.0% | 14 | 419 | 1.9% | – 43.3% | 13 | 7 |
| 13 | Isuzu | 221 | 2.3% | – 0.9% | 8 | 583 | 2.6% | + 45.0% | 11 | 15 |
| 14 | Mercedes | 194 | 2.0% | + 14.1% | 15 | 373 | 1.7% | + 1.1% | 14 | 14 |
| 15 | Tesla | 152 | 1.6% | – 9.5% | 42 | 179 | 0.8% | – 50.1% | 21 | 8 |
| 16 | Subaru | 126 | 1.3% | – 34.0% | 13 | 345 | 1.5% | – 28.9% | 15 | 16 |
| 17 | Lexus | 117 | 1.2% | + 165.9% | 19 | 228 | 1.0% | + 103.6% | 17 | 21 |
| 18 | Land Rover | 111 | 1.1% | – 2.6% | 20 | 218 | 1.0% | – 8.8% | 18 | 23 |
| 19 | Skoda | 111 | 1.1% | – 30.2% | 23 | 188 | 0.8% | – 30.9% | 20 | 18 |
| 20 | BMW | 98 | 1.0% | – 29.0% | 16 | 258 | 1.2% | – 12.2% | 16 | 19 |
| 21 | Audi | 96 | 1.0% | – 20.7% | 18 | 214 | 1.0% | – 3.6% | 19 | 20 |
| 22 | Fuso | 92 | 1.0% | – 12.4% | 27 | 143 | 0.6% | – 24.7% | 23 | 22 |
| 23 | LDV | 65 | 0.7% | – 51.1% | 22 | 142 | 0.6% | – 39.6% | 24 | 24 |
| 24 | Peugeot | 56 | 0.6% | – 42.9% | 24 | 128 | 0.6% | – 38.2% | 26 | 26 |
| 25 | Mahindra | 54 | 0.6% | + 980.0% | 28 | 104 | 0.5% | + 550.0% | 28 | 42 |
| 26 | Scania | 52 | 0.5% | – 1.9% | 25 | 117 | 0.5% | + 25.8% | 27 | 30 |
| 27 | Iveco | 51 | 0.5% | + 41.7% | 31 | 98 | 0.4% | + 53.1% | 29 | 31 |
| 28 | Porsche | 47 | 0.5% | – 14.5% | 21 | 142 | 0.6% | + 22.4% | 25 | 36 |
| 29 | Mini | 45 | 0.5% | – 6.3% | 26 | 98 | 0.4% | – 11.7% | 30 | 27 |
| 30 | Fiat | 43 | 0.4% | + 16.2% | 17 | 173 | 0.8% | + 170.3% | 22 | 29 |
| 31 | Hino | 38 | 0.4% | – 41.5% | 30 | 85 | 0.4% | – 30.9% | 31 | 28 |
| 32 | BYD | 37 | 0.4% | – 74.1% | 34 | 77 | 0.3% | – 79.6% | 33 | 12 |
| 33 | CRRC | 35 | 0.4% | n/a | 63 | 37 | 0.2% | n/a | 43 | 58 |
| 34 | Chevrolet | 33 | 0.3% | + 120.0% | 32 | 79 | 0.4% | + 75.6% | 32 | 45 |
| 35 | Volvo Trucks | 33 | 0.3% | + 10.0% | 33 | 75 | 0.3% | + 25.0% | 34 | 41 |
| 36 | Cupra | 29 | 0.3% | – 19.4% | 35 | 69 | 0.3% | – 9.2% | 35 | 37 |
| 37 | DAF | 28 | 0.3% | + 33.3% | 37 | 66 | 0.3% | + 69.2% | 36 | 44 |
| 38 | Kenworth | 27 | 0.3% | + 107.7% | 39 | 64 | 0.3% | + 120.7% | 38 | 46 |
| 39 | Volvo | 25 | 0.3% | – 26.5% | 41 | 58 | 0.3% | – 31.8% | 40 | 32 |
| 40 | Ram | 20 | 0.2% | – 9.1% | 36 | 60 | 0.3% | + 27.7% | 39 | 43 |
| 41 | Jaguar | 20 | 0.2% | + 17.6% | 44 | 35 | 0.2% | – 18.6% | 45 | 48 |
| 42 | Renault | 19 | 0.2% | – 56.8% | 38 | 57 | 0.3% | – 29.6% | 41 | 39 |
| 43 | Jeep | 18 | 0.2% | – 14.3% | 43 | 37 | 0.2% | – 21.3% | 44 | 34 |
| 44 | SsangYong | 16 | 0.2% | – 40.7% | 29 | 66 | 0.3% | – 12.0% | 37 | 35 |
| 45 | Foton | 13 | 0.1% | + 116.7% | 47 | 23 | 0.1% | + 15.0% | 46 | 49 |
| 46 | UD Trucks | 12 | 0.1% | – 29.4% | 40 | 45 | 0.2% | + 32.4% | 42 | 40 |
| 47 | Haval | 10 | 0.1% | – 93.4% | 45 | 22 | 0.1% | – 93.2% | 47 | 17 |
| 48 | Polestar | 8 | 0.1% | + 33.3% | 69 | 9 | 0.0% | – 43.8% | 53 | 33 |
| 49 | Ineos | 7 | 0.1% | new | 49 | 16 | 0.1% | new | 49 | 52 |
| 50 | Citroen | 6 | 0.1% | – 45.5% | 46 | 17 | 0.1% | – 51.4% | 48 | 47 |
| 51 | Sinotruk | 5 | 0.1% | n/a | 62 | 8 | 0.0% | + 166.7% | 56 | 65 |
| 52 | Aston Martin | 5 | 0.1% | – 16.7% | 66 | 6 | 0.0% | – 45.5% | 59 | 56 |
| 53 | Maserati | 4 | 0.0% | + 300.0% | 50 | 13 | 0.1% | + 160.0% | 50 | 53 |
| 54 | MAN | 4 | 0.0% | – 76.5% | 51 | 12 | 0.1% | – 66.7% | 51 | 50 |
| 55 | International | 4 | 0.0% | + 300.0% | 57 | 8 | 0.0% | + 700.0% | 55 | 64 |
| 56 | Alfa Romeo | 4 | 0.0% | – 50.0% | 58 | 7 | 0.0% | – 22.2% | 57 | 51 |
| 57 | Can-Am | 3 | 0.0% | + 0.0% | 52 | 8 | 0.0% | + 33.3% | 54 | 59 |
| 58 | Bentley | 3 | 0.0% | + 200.0% | 55 | 7 | 0.0% | – 50.0% | 58 | 55 |
| 59 | Mack | 3 | 0.0% | – 25.0% | 64 | 5 | 0.0% | + 0.0% | 63 | 57 |
| 60 | Liebherr | 3 | 0.0% | + 200.0% | – | 3 | 0.0% | + 200.0% | 70 | 71 |
| 61 | Ferrari | 2 | 0.0% | + 0.0% | 56 | 6 | 0.0% | – 25.0% | 61 | 60 |
| 62 | Rolls-Royce | 2 | 0.0% | + 0.0% | 61 | 5 | 0.0% | + 25.0% | 64 | 67 |
| 63 | Freightliner | 2 | 0.0% | + 100.0% | 67 | 3 | 0.0% | + 0.0% | 67 | 69 |
| 64 | McLaren | 2 | 0.0% | + 100.0% | 68 | 3 | 0.0% | + 0.0% | 68 | 73 |
| 65 | Yamaha | 2 | 0.0% | n/a | 70 | 3 | 0.0% | + 200.0% | 69 | 62 |
| 66 | BCI | 2 | 0.0% | + 100.0% | – | 2 | 0.0% | + 100.0% | 71 | 70 |
| 67 | JAC | 2 | 0.0% | n/a | – | 2 | 0.0% | n/a | 72 | – |
| 68 | Zhongtong | 2 | 0.0% | n/a | – | 2 | 0.0% | n/a | 73 | – |
| 69 | Dennis Eagle | 1 | 0.0% | n/a | 54 | 6 | 0.0% | n/a | 60 | – |
| 70 | Lotus | 1 | 0.0% | n/a | 59 | 4 | 0.0% | + 100.0% | 65 | 61 |
| 71 | Opel | 1 | 0.0% | – 96.8% | 60 | 4 | 0.0% | – 93.2% | 66 | 38 |
| 72 | Shacman | 1 | 0.0% | new | – | 1 | 0.0% | new | 75 | – |
| 73 | Yutong | 0 | 0.0% | n/a | 48 | 10 | 0.0% | n/a | 52 | – |
| 74 | Lamborghini | 0 | 0.0% | – 100.0% | 53 | 5 | 0.0% | + 0.0% | 62 | 63 |
| 75 | Alexander Dennis | 0 | 0.0% | n/a | 65 | 1 | 0.0% | – 66.7% | 74 | 68 |
New Zealand February 2024 – models:
| Pos | Model | Feb-24 | % | /23 | Jan | 2024 | % | /23 | Pos | FY23 |
| 1 | Ford Ranger | 956 | 9.9% | + 11.3% | 1 | 2,427 | 10.9% | + 46.6% | 1 | 1 |
| 2 | Toyota Hilux | 692 | 7.2% | – 18.5% | 2 | 1,350 | 6.1% | – 18.1% | 2 | 3 |
| 3 | Toyota RAV4 | 467 | 4.8% | + 132.3% | 3 | 1,085 | 4.9% | + 84.8% | 3 | 2 |
| 4 | Mitsubishi Triton | 437 | 4.5% | + 90.0% | 6 | 766 | 3.4% | + 41.6% | 4 | 10 |
| 5 | Suzuki Swift | 227 | 2.3% | – 53.4% | 10 | 511 | 2.3% | – 37.1% | 8 | 6 |
| 6 | Ford Everest | 220 | 2.3% | + 98.2% | 8 | 525 | 2.4% | n/a | 7 | 19 |
| 7 | Nissan Navara | 219 | 2.3% | + 100.9% | 17 | 397 | 1.8% | + 89.0% | 12 | n/a |
| 8 | Mitsubishi Outlander | 218 | 2.3% | + 13.5% | 5 | 648 | 2.9% | + 31.4% | 5 | 4 |
| 9 | Mitsubishi ASX | 175 | 1.8% | n/a | 4 | 613 | 2.7% | n/a | 6 | n/a |
| 10 | Toyota Hiace | 160 | 1.7% | + 95.1% | 11 | 416 | 1.9% | + 72.6% | 11 | 18 |
| 11 | Kia Sportage | 156 | 1.6% | + 60.8% | n/a | 264 | 1.2% | – 11.4% | 20 | n/a |
| 12 | Toyota Highlander | 154 | 1.6% | + 37.5% | 9 | 448 | 2.0% | n/a | 9 | n/a |
| 13 | Tesla Model Y | 145 | 1.5% | + 52.6% | n/a | n/a | n/a | n/a | n/a | 5 |
| 14 | MG ZS | 144 | 1.5% | – 38.5% | 22 | 274 | 1.2% | – 49.7% | 17 | 9 |
| 15 | Mitsubishi Eclipse Cross | 142 | 1.5% | – 34.0% | 16 | 349 | 1.6% | – 45.1% | 15 | 7 |
| 16 | Ford Transit | 138 | 1.4% | + 89.0% | 21 | 270 | 1.2% | + 59.8% | 19 | n/a |
| 17 | Toyota Corolla Cross | 131 | 1.4% | + 95.5% | 13 | 373 | 1.7% | + 42.4% | 13 | 17 |
| 18 | Mazda CX-5 | 128 | 1.3% | – 17.4% | 19 | 274 | 1.2% | + 7.0% | 18 | 23 |
| 19 | Kia Seltos | 124 | 1.3% | n/a | 7 | 434 | 1.9% | n/a | 10 | 22 |
| 20 | Isuzu D-Max | 106 | 1.1% | – 9.4% | 12 | 352 | 1.6% | + 66.0% | 14 | n/a |
| 21 | Honda ZR-V | 105 | 1.1% | new | 18 | 258 | 1.2% | new | 22 | n/a |
| 22 | Suzuki Jimny | 105 | 1.1% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 23 | Nissan X-Trail | 104 | 1.1% | n/a | 20 | 238 | 1.1% | n/a | n/a | n/a |
| 24 | Honda CR-V | 99 | 1.0% | – 13.2% | n/a | n/a | n/a | n/a | n/a | n/a |
| 25 | GWM Haval H6 | 98 | 1.0% | + 2.1% | n/a | n/a | n/a | n/a | n/a | n/a |
| 26 | Toyota Corolla | 94 | 1.0% | – 8.7% | n/a | n/a | n/a | n/a | n/a | 12 |
| 27 | VW Amarok | 87 | 0.9% | n/a | 24 | 211 | 0.9% | n/a | n/a | n/a |
| 28 | GWM Haval Jolion | 83 | 0.9% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | Nissan Qashqai | 75 | 0.8% | n/a | 15 | 294 | 1.3% | n/a | 16 | n/a |
| n/a | Kia Stonic | 28 | 0.3% | – 65.9% | 14 | 264 | 1.2% | – 37.6% | 21 | 21 |
Source: MIA, Autotalk
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