TVS Motor Company has been a significant player in the Indian two-wheeler market, offering a range of bikes that cater to various segments. In the Rs. 2 to Rs. 2 lakh price bracket, TVS has several models that stand out for their design, performance, fuel efficiency, comfort, and technology. This article takes an in-depth look at the top TVS bikes in this price range.
Product Details
1. TVS Apache RTR 200 4V
- Price: Rs. 1.4 to 1.45 Lakh
- Engine: 197.75 cc, 20.5 PS power
- Mileage: 37 kmpl (ARAI claimed)
- Features: SmartXonnect technology, dual-channel ABS, slipper clutch, adjustable suspension
2. TVS Raider
- Price: Rs. 95,219 to Rs. 1.02 Lakh
- Engine: 124.8 cc, 11.38 PS power
- Mileage: 57 kmpl (user-reported), 65.44 kmpl (ARAI claimed)
- Features: 5-inch TFT display, SmartXonnect system, single-channel ABS, under-seat storage
3. TVS Ronin
- Price: Rs. 1.49 to Rs. 1.72 Lakh
- Engine: 225.9 cc, 20.4 PS power
- Mileage: 42.9 kmpl (real-world city)
- Features: Voice assist, navigation, SmartXonnect, dual-channel ABS with Rain and Urban modes
4. TVS iQube Electric
- Price: Rs. 1.17 Lakh
- Motor: 100 km/charge range
- Features: SmartXonnect technology, geo-fencing, remote battery charge status, Synchronized Braking Technology (SBT), ISG technology
Strategic Positioning
The Apache RTR 200 4V targets performance enthusiasts with its aggressive styling and race-inspired features. The Raider caters to urban riders seeking a modern, feature-rich commuter. The Ronin appeals to those who desire a neo-retro design with versatile capabilities. The iQube Electric aims to attract environmentally conscious buyers looking for a cost-effective, zero-emission solution.
TVS has positioned these models to meet the diverse needs of riders in the sub-2 lakh segment. The Apache RTR 200 4V’s sporty character, the Raider’s urban appeal, the Ronin’s modern-retro charm, and the iQube’s green credentials set them apart from competitors.
Competitive Market Analysis
In this price range, the Apache RTR 200 4V competes with the Bajaj Pulsar NS200 and the KTM 200 Duke. The Raider rivals the Honda SP 125 and the Hero Glamour. The Ronin occupies a unique space, with its closest competitors being the Jawa Forty Two and the Royal Enfield Meteor 350. The iQube Electric faces competition from the Ather 450X and the Bajaj Chetak Electric.
TVS bikes stand out for their blend of performance, technology, and value. The Apache RTR 200 4V offers race-derived features, while the Raider delivers a feature-packed urban commuting experience. The Ronin’s neo-retro appeal and the iQube’s eco-friendly credentials make them attractive options in their respective segments.
Conclusion
TVS Motor Company has showcased its strength in the sub-2 lakh two-wheeler segment with the Apache RTR 200 4V, Raider, Ronin, and iQube Electric. Each model offers a unique combination of style, performance, technology, and value, catering to different rider preferences.
The Apache RTR 200 4V excels in performance, the Raider dominates urban commuting, the Ronin offers a distinct modern-retro experience, and the iQube Electric leads the charge in the electric segment. With their strategic positioning and competitive features, these TVS bikes are well-positioned to capture a significant share of the growing sub-2 lakh two-wheeler market in India.
The post TVS Shines in the Sub-2 Lakh Segment: A Comprehensive Review of Top Models first appeared on Cartoq.
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