Norway March 2024: Tesla and Model Y hold onto top spots in devastated market

The Tesla Model Y holds 20.4% of the Norwegian market in March.

The Norwegian new car market sinks -49.7% year-on-year in March to just 9,750 units. This way the Q1 volume is off -22.4% 22,252. BEV sales are down -48.2% to 89.3% share vs. 86.8% a year ago, and hold 90.2% share year-to-date. HEVs are down -53.2% to 557, PHEV off -74.9% to 210, petrol holds 0.8% of the market and diesel 2%. Tesla (-71.7%) falls heavily year-on-year but at 22.9% it easily holds onto the brands top spot for the month. As a reminder March 2023 was an absolute record for the brand at 40.8% share. Toyota (-53.5%), Volkswagen (-43.8%) and Volvo (-51.9%) follow like last month. Hyundai (-10.9%) resists well at #4 while MG (+112.3%) surges at #6. Other gainers include Suzuki (+335.6%), BYD (+193.5%), Xpeng (+1460%) and Honda (+13700%).

Model-wise, the Tesla Model Y (-73.2%) reigns supreme at 20.4% share vs. a record 38.4% a year ago. It distances the Toyota bZ4X (-25.7%), VW ID.4 (-27.7%) and the new Volvo EX30 as it was also the case in February. The Suzuki SX4 S-Cross (+1646.2%) is the best-selling non-EV at #9 and the biggest gainer in the Top 10. The MG 4 (+246.3%) also stuns at #8 with the Audi Q4 e-Tron (+9.3%) and Hyundai Kona (+0.8%) also in positive. Reversely the VW ID.3 (-52.6%) and Tesla Model 3 (-51.5%) suffer.

Previous month: Norway February 2024: Tesla Model Y at 23.7% share, Volvo EX30 up to #4

One year ago: Norway March 2023: Tesla Model Y holds 38.4% share, signs highest monthly volume in history

Full March 2024 Top 44 All brands and Top 157 All models below.

Norway March 2024 – brands:

Pos Brand Mar-24 % /23 Feb 2024 % /23 Pos FY23
1 Tesla 2,234 22.9% – 71.7% 1 5,121 23.0% – 45.9% 1 1
2 Toyota   1,162 11.9% – 53.5% 2 2,226 10.0% – 42.8% 2 2
3 Volkswagen 952 9.8% – 43.8% 3 1,946 8.7% – 44.1% 3 3
4 Volvo   608 6.2% – 51.9% 4 1,376 6.2% – 36.6% 4 4
5 Hyundai 545 5.6% – 10.9% 6 1,328 6.0% + 48.0% 5 7
6 MG 397 4.1% + 112.3% 7 993 4.5% + 178.2% 7 12
7 Nissan 367 3.8% – 47.0% 5 1,270 5.7% + 39.9% 6 8
8 Audi 366 3.8% – 12.2% 11 843 3.8% + 3.7% 9 10
9 Skoda   346 3.5% – 33.7% 9 751 3.4% – 28.2% 10 5
10 BMW 334 3.4% – 42.4% 8 865 3.9% + 8.7% 8 6
11 Mercedes 327 3.4% – 41.4% 10 689 3.1% – 17.1% 11 9
12 Suzuki 257 2.6% + 335.6% 22 328 1.5% + 171.1% 16 21
13 BYD 182 1.9% + 193.5% 12 484 2.2% + 404.2% 12 18
14 Ford 179 1.8% – 63.5% 13 482 2.2% – 28.2% 13 11
15 XPeng 156 1.6% + 1460.0% 20 291 1.3% + 2810.0% 19 22
16 Honda 138 1.4% + 13700.0% 34 166 0.7% + 1085.7% 23 34
17 Lexus 136 1.4% + 37.4% 14 335 1.5% + 40.8% 15 19
18 Peugeot 135 1.4% – 75.2% 15 356 1.6% – 60.2% 14 14
19 Kia 127 1.3% – 37.1% 16 327 1.5% + 21.1% 17 13
20 Polestar 122 1.3% + 37.1% 19 300 1.3% + 55.4% 18 16
21 Mazda  94 1.0% + 42.4% 17 285 1.3% + 21.8% 20 17
22 Subaru 92 0.9% + 557.1% 18 206 0.9% + 881.0% 21 24
23 Mitsubishi 71 0.7% + 545.5% 40 76 0.3% + 484.6% 30 35
24 Maxus 60 0.6% + 27.7% 23 152 0.7% + 153.3% 24 30
25 NIO 55 0.6% – 41.5% 21 175 0.8% + 44.6% 22 23
26 Renault 52 0.5% + 4.0% 28 95 0.4% + 13.1% 29 26
27 Fiat 39 0.4% – 25.0% 31 67 0.3% – 15.2% 31 28
28 Porsche 38 0.4% + 15.2% 27 119 0.5% + 95.1% 26 25
29 Citroen 38 0.4% – 68.6% 25 114 0.5% – 39.4% 27 20
30 Opel 32 0.3% – 85.4% 24 125 0.6% – 64.8% 25 15
31 Jeep 29 0.3% + 314.3% 26 103 0.5% + 758.3% 28 33
32 Land Rover 16 0.2% + 6.7% 35 30 0.1% + 7.1% 35 29
33 JAC 15 0.2% + 15.4% 30 45 0.2% + 150.0% 32 36
34 Fisker 15 0.2% new 33 35 0.2% new 34 31
35 Seres 13 0.1% new 32 40 0.2% new 33 38
36 Smart 6 0.1% n/a 37 19 0.1% n/a 37 44
37 Ssangyong 4 0.0% n/a 38 14 0.1% n/a 39 54
38 Lotus 3 0.0% n/a 45 8 0.0% n/a 41 43
39 Hongqi 2 0.0% + 0.0% 44 4 0.0% + 100.0% 45 48
40 Bus 2 0.0% + 100.0%  – 2 0.0% + 0.0% 49 57
41 Voyah 1 0.0% new 29 22 0.1% new 36 40
42 DFSK 1 0.0% n/a 41 5 0.0% n/a 43 42
43 Lucid 1 0.0% new  – 2 0.0% new 48 59
44 Ferrari 1 0.0% – 50.0%  – 1 0.0% – 50.0% 53 47

Norway March 2024 – models:

Pos Model Mar-24 % /23 Feb 2024 % /23 Pos FY23
1 Tesla Model Y 1,993 20.4% – 73.2% 1 4,704 21.1% – 46.0% 1 1
2 Toyota bZ4X 800 8.2% – 25.7% 2 1,324 6.0% – 23.8% 2 4
3 VW ID.4 488 5.0% – 27.7% 3 924 4.2% – 32.7% 3 2
4 Volvo EX30 384 3.9% new 4 714 3.2% new 5 228
5 VW ID.3 286 2.9% – 52.6% 13 546 2.5% – 56.3% 10 8
6 Audi Q4 e-Tron 281 2.9% + 9.3% 11 577 2.6% + 19.5% 8 10
7 Hyundai Kona 259 2.7% + 0.8% 6 763 3.4% + 85.2% 4 9
8 MG 4 232 2.4% + 246.3% 7 599 2.7% + 412.0% 7 18
9 Suzuki SX4 S-Cross 227 2.3% + 1646.2% 53 259 1.2% + 979.2% 20 70
10 Tesla Model 3 220 2.3% – 51.5% 57 386 1.7% – 46.9% 14 15
11 Nissan Leaf  201 2.1% – 53.7% 5 694 3.1% + 19.9% 6 12
12 Hyundai Ioniq 5 193 2.0% + 32.2% 14 349 1.6% + 32.2% 15 20
13 Skoda Enyaq 188 1.9% – 47.8% 12 434 2.0% – 40.5% 13 3
14 Nissan Ariya 164 1.7% – 32.2% 8 553 2.5% + 81.9% 9 11
15 Ford Mustang Mach-E 163 1.7% – 60.5% 10 455 2.0% – 6.6% 12 6
16 Xpeng G9 152 1.6% new 24 282 1.3% new 18 45
17 Toyota Yaris Cross 151 1.5% – 48.1% 18 289 1.3% – 45.5% 17 14
18 Volvo XC40 148 1.5% – 84.1% 9 479 2.2% – 65.9% 11 5
19 BYD Tang 126 1.3% n/a 30 249 1.1% n/a 24 44
20 Honda e:NY1 123 1.3% new 90 140 0.6% new 34 116
21 Polestar 2 122 1.3% + 37.1% 16 300 1.3% + 55.4% 16 16
22 BMW i4 114 1.2% – 56.2% 17 255 1.1% – 19.6% 21 17
23 MG ZS 102 1.0% + 628.6% 20 255 1.1% + 571.1% 22 34
24 Hyundai Ioniq 6 93 1.0% – 55.5% 34 216 1.0% – 2.3% 26 33
25 Subaru Solterra 92 0.9% + 557.1% 15 206 0.9% + 881.0% 27 48
26 Mazda MX-30 88 0.9% + 417.6% 19 269 1.2% + 80.5% 19 30
27 Mercedes EQB 87 0.9% – 33.6% 54 127 0.6% – 31.4% 41 50
28 Audi Q8 e-Tron 80 0.8% – 36.5% 29 251 1.1% + 44.3% 23 19
29 Mitsubishi ASX 71 0.7% + 1083.3% 103 76 0.3% + 1166.7% 60 114
30 BMW iX 70 0.7% + 337.5% 22 221 1.0% + 636.7% 25 52
31 Mercedes EQA 70 0.7% – 68.6% 32 152 0.7% – 51.6% 32 23
32 Lexus UX 68 0.7% + 51.1% 35 139 0.6% + 17.8% 35 56
33 Skoda Octavia 68 0.7% + 54.5% 51 108 0.5% – 8.5% 46 40
34 VW ID.7 68 0.7% new 39 174 0.8% new 30 100
35 Skoda Enyaq Coupe 64 0.7% + 82.9% 46 132 0.6% + 112.9% 39 54
36 Toyota Corolla Cross 62 0.6% – 76.7% 28 139 0.6% – 65.4% 36 29
37 Kia EV6 60 0.6% – 26.8% 25 181 0.8% + 105.7% 29 26
38 Lexus RZ 60 0.6% new 21 187 0.8% new 28 51
39 BMW iX2 58 0.6% new 48 88 0.4% new 53  –
40 Maxus Euniq6 57 0.6% + 90.0% 37 145 0.7% + 281.6% 33 74
41 Toyota Corolla 54 0.6% – 73.0% 27 124 0.6% – 53.0% 42 38
42 BMW ix1 53 0.5% – 77.2% 23 172 0.8% – 46.6% 31 13
43 Peugeot 2008 49 0.5% – 49.5% 42 138 0.6% – 63.5% 37 32
44 Peugeot 208 46 0.5% – 86.3% 38 110 0.5% – 70.2% 45 35
45 Volvo C40 45 0.5% – 68.8% 41 128 0.6% – 60.6% 40 22
46 Kia EV9 42 0.4% new 82 70 0.3% new 61 135
47 Mercedes EQE SUV 42 0.4% new 40 103 0.5% new 47 46
48 VW ID.5 41 0.4% – 75.4% 26 114 0.5% – 58.8% 44 25
49 Fiat 500 39 0.4% – 25.0% 66 67 0.3% – 15.2% 64 61
50 VW ID.Buzz 39 0.4% – 69.8% 55 88 0.4% – 66.7% 54 21
51 MG Marvel R 38 0.4% – 43.3% 61 90 0.4% – 38.4% 52 43
52 Toyota Yaris 38 0.4% – 83.3% 43 100 0.4% – 69.8% 50 27
53 Mercedes Vito 36 0.4% + 100.0% 33 121 0.5% + 168.9% 43 63
54 Toyota RAV4 36 0.4% – 83.3% 36 102 0.5% – 69.6% 48 7
55 Renault Megane 35 0.4% – 14.6% 59 77 0.3% + 6.9% 59 58
56 BYD Han 34 0.3% + 0.0% 31 136 0.6% + 195.7% 38 60
57 Mercedes EQE 34 0.3% + 78.9% 88 50 0.2% + 117.4% 62 81
58 Citroen C4 33 0.3% – 54.2% 49 79 0.4% – 21.0% 57 37
59 Peugeot 308 33 0.3% + 17.9% 52 79 0.4% + 125.7% 58 82
60 Jeep Avenger 29 0.3% new 44 101 0.5% new 49 84
61 Mercedes EQS SUV 27 0.3% – 51.8% 70 58 0.3% – 39.6% 66 59
64 MG 5 25 0.3% – 35.9% 74 49 0.2% – 12.5% 63 88
65 Opel Astra 24 0.2% + 41.2% 47 95 0.4% + 239.3% 51 102
66 BYD Atto 3 22 0.2% – 21.4% 45 81 0.4% + 62.0% 56 55
67 Kia Niro 19 0.2% – 76.8% 65 51 0.2% – 56.0% 70 39
68 NIO EL7 18 0.2% + 0.0% 87 29 0.1% – 29.3% 80 112
69 Skoda Kodiaq 18 0.2% – 64.7% 50 56 0.3% – 37.8% 67 49
70 Suzuki Vitara 18 0.2% + 125.0% 85 29 0.1% + 123.1% 82 90
62 Renault Trafic 17 0.2% n/a  – 18 0.1% n/a 94 227
63 BMW iX3 16 0.2% – 23.8% 72 52 0.2% + 23.8% 68 57
71 Porsche Cayenne 16 0.2% + 128.6% 78 48 0.2% + 269.2% 71 145
72 Fisker Ocean 15 0.2% new 81 35 0.2% new 77 66
73 JAC E-JS4 15 0.2% + 15.4% 67 45 0.2% + 150.0% 72 99
74 Tesla Model X 15 0.2% + 1400.0% 115 19 0.1% + 171.4% 91 95
75 NIO ES8 13 0.1% – 60.6% 56 66 0.3% + 88.6% 65 65
76 Seres 5 13 0.1% new 68 40 0.2% new 74 111
77 NIO ET5 12 0.1% – 70.7% 77 36 0.2% – 12.2% 76 85
78 VW Transporter/Caravelle 12 0.1% – 70.7% 71 28 0.1% – 80.7% 83 64
79 Ford Kuga 11 0.1% – 82.5% 121 15 0.1% – 90.6% 98 47
80 Honda Jazz 11 0.1% + 1000.0%  – 12 0.1% + 200.0% 105 138
81 Porsche Cayenne Coupe  11 0.1% + 450.0% 76 52 0.2% + 940.0% 69 144
82 Suzuki Swift 11 0.1% – 45.0% 79 29 0.1% – 46.3% 81 78
83 Volvo XC60 11 0.1% – 84.7% 117 18 0.1% – 90.5% 96 24
84 Mercedes Sprinter 10 0.1% – 9.1% 62 34 0.2% + 142.9% 78 96
85 Porsche 911 10 0.1% + 233.3% 112 15 0.1% + 150.0% 99 108
86 Volvo XC90 9 0.1% – 88.8% 106 15 0.1% – 90.7% 100 42
87 Nio EL6 8 0.1% new 64 37 0.2% new 75 155
88 Opel Mokka 8 0.1% – 70.4% 75 25 0.1% – 78.1% 86 41
89 Skoda Superb 8 0.1% – 75.0% 89 21 0.1% – 54.3% 90 69
90 Toyota Proace Verso 8 0.1% – 84.9% 58 43 0.2% – 39.4% 73 75
91 VW T-Roc 8 0.1% – 38.5% 80 25 0.1% – 21.9% 87 83
92 BMW i5 6 0.1% new 98 16 0.1% new 97 109
93 Kia Soul 6 0.1% – 62.5% 73 24 0.1% + 4.3% 88 92
94 Range Rover Sport 6 0.1% + 200.0% 113 10 0.0% + 400.0% 113 98
95 Smart #1 6 0.1% new 104 18 0.1% new 95 164
96 Tesla Model S 6 0.1% + 200.0% 114 12 0.1% – 47.8% 108 107
97 Toyota Aygo X 6 0.1% – 76.9% 165 11 0.0% – 60.7% 110 119
98 Volvo V90 6 0.1% – 53.8% 105 10 0.0% – 72.2% 116 73
99 VW Golf 6 0.1% – 72.7% 83 32 0.1% + 0.0% 79 94
100 BMW X1 5 0.1% + 66.7% 69 27 0.1% + 440.0% 84 79
101 Citroen C4X 5 0.1% – 79.2% 86 25 0.1% + 4.2% 85 77
102 Lexus NX 5 0.1% – 84.8% 148 6 0.0% – 93.5% 127 68
103 Mercedes GLC 5 0.1% – 80.0% 127 7 0.0% – 78.8% 123 80
104 Toyota C-HR 5 0.1% – 96.2% 63 83 0.4% – 51.2% 55 31
105 Volvo V60 5 0.1% – 73.7% 116 12 0.1% – 73.9% 109 86
106 BMW 3 Series 4 0.0% – 60.0% 92 12 0.1% – 40.0% 104 103
107 BMW X5 4 0.0% – 75.0% 107 9 0.0% – 52.6% 117 76
108 Honda E 4 0.0% n/a 122 13 0.1% + 30.0% 103 139
109 Mercedes EQS 4 0.0% – 55.6% 101 10 0.0% – 9.1% 112 153
110 NIO ET7 4 0.0% + 100.0% 157 7 0.0% + 75.0% 124 189
111 Range Rover  4 0.0% – 42.9% 95 12 0.1% – 14.3% 107 93
112 Ssangyong Korando 4 0.0% n/a 96 14 0.1% n/a 102 222
113 Xpeng P7 4 0.0% – 60.0% 168 8 0.0% – 20.0% 121 91
114 Audi A3 3 0.0% + 50.0% 118 6 0.0% + 20.0% 125 129
115 Lotus Eletre 3 0.0% new 149 8 0.0% new 119 161
116 Maxus Euniq5 3 0.0% – 81.3% 150 5 0.0% – 76.2% 133 121
117 Mercedes EQV 3 0.0% – 40.0% 94 12 0.1% + 71.4% 106 148
118 Mercedes eVito Tourer 3 0.0% + 50.0% 154 5 0.0% + 25.0% 134 123
119 Peugeot 5008 3 0.0% – 87.5% 130 18 0.1% – 33.3% 93 101
120 Peugeot Traveller 3 0.0% + 50.0% 111 6 0.0% + 200.0% 129 127
121 Range Rover Velar 3 0.0% + 0.0%  – 3 0.0% – 25.0% 147 182
122 VW Crafter 3 0.0% + 0.0% 97 11 0.0% + 10.0% 111 150
123 Audi e-Tron GT 2 0.0% n/a 133 6 0.0% n/a 126 201
124 Bus Sprinter 2 0.0% + 100.0%  – 2 0.0% + 0.0% 162 239
125 Ford Explorer 2 0.0% – 60.0%  – 4 0.0% – 55.6% 137 147
126 Ford F-150 2 0.0% n/a 143 3 0.0% n/a 142 233
127 Hongqi E-HS9 2 0.0% + 0.0% 123 4 0.0% + 100.0% 138 200
128 Land Rover Defender 2 0.0% + 0.0% 147 4 0.0% – 20.0% 139 165
129 Lexus RX 2 0.0% – 88.9%  – 2 0.0% – 90.5% 163 106
130 Mazda CX-30 2 0.0% – 66.7% 151 4 0.0% – 63.6% 140 152
131 Mazda CX-60 2 0.0% – 94.1% 93 7 0.0% – 87.3% 122 62
132 Toyota Camry 2 0.0% – 50.0% 131 10 0.0% + 25.0% 115 141
133 BMW 2 Series 1 0.0% n/a  – 1 0.0% n/a 188 166
134 BMW 7 Series 1 0.0% n/a  – 1 0.0% n/a 189 281
135 BMW X3 1 0.0% – 85.7% 139 2 0.0% – 71.4% 149 125
136 BMW Z4 1 0.0% – 50.0%  – 1 0.0% – 50.0% 190 231
137 DFSK Seres 3 1 0.0% n/a 100 5 0.0% n/a 131 216
138 Ferrari 296 GTB  1 0.0% + 0.0%  – 1 0.0% + 0.0% 191 241
139 Ford Puma 1 0.0% – 75.0% 144 5 0.0% – 28.6% 132 131
140 Land Rover Discovery Sport 1 0.0% + 0.0%  – 1 0.0% + 0.0% 192 224
141 Lexus ES 1 0.0% – 66.7%  – 1 0.0% – 85.7% 193 202
142 Lucid Air 1 0.0% new  – 2 0.0% new 153 243
143 Mazda MX-5 1 0.0% + 0.0% 152 3 0.0% + 200.0% 144 177
144 Mazda2 1 0.0% – 66.7% 153 2 0.0% – 77.8% 155 117
145 Mercedes AMG GT 1 0.0% + 0.0%  – 1 0.0% – 50.0% 194 199
146 Mercedes CLE 1 0.0% new  – 1 0.0% new 195 289
147 Mercedes GLE 1 0.0% – 90.9%  – 2 0.0% – 89.5% 156 105
148 Mercedes GLS 1 0.0% + 0.0%  – 1 0.0% – 50.0% 196 206
149 Mercedes SL 1 0.0% + 0.0%  – 1 0.0% – 66.7% 197 180
150 Mercedes V Class 1 0.0% n/a 156 2 0.0% + 100.0% 157 185
151 Nissan Qashqai 1 0.0% – 92.9% 84 14 0.1% – 30.0% 101 118
152 Nissan X-Trail 1 0.0% – 66.7% 128 9 0.0% + 80.0% 118 160
153 Peugeot 508 1 0.0% – 50.0% 160 2 0.0% + 0.0% 159 188
154 Porsche Macan 1 0.0% n/a  – 1 0.0% + 0.0% 198 232
155 Suzuki Across 1 0.0% – 92.3% 91 10 0.0% – 44.4% 114 53
156 Voyah Free 1 0.0% new 60 22 0.1% new 89 130
157 VW Tiguan 1 0.0% – 80.0% 167 3 0.0% – 83.3% 146 89

Source: OFV AS

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