Fiat sales are up 63% year-on-year in March.
The Moroccan new light vehicle market endures a second consecutive month of decline in March at -5.8% to 12,831. This drop is solely due to passenger cars at -10.2% to 11,204 whereas commercial vehicles surge 42.2% to 1,627. The overall Q1 volume off -3.1% to 35,680. Dacia (-9.6%) regresses this month to 24.7% share vs. 28.4% so far this year whereas sister brand Renault (+2.4%) progresses to 17.2% vs. 15% over Q1. Hyundai (-46.6%) and Peugeot (-34%) both struggle mightily while Opel (+1.8%) concludes the Top 5 on a positive note. Fiat (+63%) delivers the largest gain in the Top 10 with Kia (+24.6%) also in tremendous shape. Below, Cupra (+890%), Suzuki (+106.5%) and Seat (+93.8%) impress.
Previous month: Morocco February 2024: BMW, Audi outstanding in negative market
One year ago: Morocco March 2023: Volkswagen highlights market off -11.9%
Full March 2024 Top 35 All brands ranking below.
Morocco March 2024 – brands:
| Pos | Brand | Mar-24 | % | /23 | Feb | 2024 | % | /23 | Pos | FY23 |
| 1 | Dacia | 2,767 | 24.7% | – 9.6% | 1 | 9,024 | 28.4% | + 13.5% | 1 | 1 |
| 2 | Renault | 1,924 | 17.2% | + 2.4% | 2 | 4,756 | 15.0% | – 13.4% | 2 | 2 |
| 3 | Hyundai | 817 | 7.3% | – 46.6% | 3 | 2,658 | 8.4% | – 41.4% | 3 | 3 |
| 4 | Peugeot | 678 | 6.1% | – 34.0% | 15 | 955 | 3.0% | – 55.1% | 11 | 4 |
| 5 | Opel | 561 | 5.0% | + 1.8% | 4 | 1,788 | 5.6% | + 24.9% | 4 | 6 |
| 6 | Kia | 501 | 4.5% | + 24.6% | 6 | 1,153 | 3.6% | + 9.6% | 7 | 8 |
| 7 | Volkswagen | 500 | 4.5% | – 27.4% | 5 | 1,616 | 5.1% | – 11.1% | 5 | 5 |
| 8 | Fiat | 427 | 3.8% | + 63.0% | 8 | 1,191 | 3.8% | + 45.2% | 6 | 11 |
| 9 | Citroen | 364 | 3.2% | – 27.2% | 11 | 1,081 | 3.4% | – 7.1% | 10 | 7 |
| 10 | Audi | 361 | 3.2% | + 3.1% | 7 | 1,120 | 3.5% | + 19.4% | 8 | 10 |
| 11 | Toyota | 350 | 3.1% | + 1.7% | 9 | 1,089 | 3.4% | – 1.6% | 9 | 9 |
| 12 | BMW | 321 | 2.9% | – 10.3% | 10 | 854 | 2.7% | + 10.6% | 12 | 13 |
| 13 | Mercedes | 278 | 2.5% | + 1.5% | 14 | 762 | 2.4% | – 2.1% | 14 | 15 |
| 14 | Skoda | 270 | 2.4% | + 0.4% | 12 | 808 | 2.5% | – 9.8% | 13 | 12 |
| 15 | Seat | 252 | 2.2% | + 93.8% | 13 | 680 | 2.1% | + 46.6% | 15 | 14 |
| 16 | Cupra | 99 | 0.9% | + 890.0% | 17 | 253 | 0.8% | + 138.7% | 17 | 22 |
| 17 | Volvo | 94 | 0.8% | – 3.1% | 16 | 262 | 0.8% | + 3.6% | 16 | 16 |
| 18 | Land Rover | 75 | 0.7% | – 27.9% | 20 | 211 | 0.7% | – 16.6% | 19 | 20 |
| 19 | Ford | 74 | 0.7% | – 28.8% | 18 | 223 | 0.7% | – 41.6% | 18 | 17 |
| 20 | Suzuki | 64 | 0.6% | + 106.5% | 28 | 101 | 0.3% | + 50.7% | 25 | 28 |
| 21 | Porsche | 61 | 0.5% | – 4.7% | 22 | 155 | 0.5% | + 25.0% | 21 | 24 |
| 22 | Jeep | 59 | 0.5% | – 39.8% | 19 | 181 | 0.6% | – 39.7% | 20 | 19 |
| 23 | Nissan | 56 | 0.5% | – 48.1% | 24 | 138 | 0.4% | – 61.7% | 23 | 18 |
| 24 | MG | 40 | 0.4% | n/a | 21 | 150 | 0.5% | ###### | 22 | 21 |
| 25 | Geely | 37 | 0.3% | new | 23 | 103 | 0.3% | new | 24 | 34 |
| 26 | DFSK | 32 | 0.3% | – 56.2% | 30 | 75 | 0.2% | – 52.8% | 26 | 23 |
| 27 | Alfa Romeo | 31 | 0.3% | + 24.0% | 26 | 72 | 0.2% | + 14.3% | 27 | 26 |
| 28 | Honda | 22 | 0.2% | – 4.3% | 25 | 64 | 0.2% | + 68.4% | 28 | 29 |
| 29 | Mini | 21 | 0.2% | + 23.5% | 27 | 50 | 0.2% | + 0.0% | 29 | 27 |
| 30 | DS | 21 | 0.2% | – 32.3% | 29 | 48 | 0.2% | – 30.4% | 30 | 25 |
| 31 | Lexus | 15 | 0.1% | + 15.4% | 31 | 41 | 0.1% | + 64.0% | 31 | 30 |
| 32 | Mahindra | 13 | 0.1% | + 62.5% | 34 | 25 | 0.1% | – 37.5% | 33 | 32 |
| 33 | Jaguar | 10 | 0.1% | – 9.1% | 32 | 28 | 0.1% | – 6.7% | 32 | 33 |
| 34 | BYD | 8 | 0.1% | new | 33 | 23 | 0.1% | new | 34 | 35 |
| 35 | Alpine | 1 | 0.0% | new | 35 | 5 | 0.0% | new | 35 | 37 |
Source: Manufacturers
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