The Tesla Model Y obliterates its rivals in the foreign model ranking.
New light vehicle sales in South Korea sink -11.6% year-on-year in March to 145,658 units, including 120,395 sales (-14.6%) for local manufacturers and 25,263 (+6%) for foreigners. The year-to-date tally is now down -12.1% to 377.043 including 322,460 (-12.2%) for domestic brands and 54,584 (-11.5%) for foreign manufacturers. Hyundai (-18%) snaps its first win of the year despite a steep year-on-year fall. Kia (-7.6%) drops to 2nd place for the month but remains #1 year-to-date. Genesis (-7%) scores its fifth consecutive month over 10,000 sales in third place. BMW (+15.6%) tops foreign manufacturers above Tesla jumping from #19 in February to a fantastic 6th place this month. Volkswagen (+110%), GM Korea (+20%) and Mini (+15.9%) are also strong below.
Model-wise, the Kia Sorento (+30.2%) signs a 6th win in the past 7 months and has its hybrid variant to thank for its success: at 6,473 sales it accounts for 72.1% of its volume for the month. The Hyundai Porter (-21.9%) climbs back up to #2 despite falling heavily year-on-year while the Hyundai Santa Fe (+164.8%) stays in third place and ranks #2 year-to-date. The Kia Carnival (+11.2%) is down to #4 ahead of the Kia Sportage (+11.9%). #1 a year ago, the Hyundai Grandeur (-44.1%) is down to #6, distancing the Genesis G80 (+13.4%) up above 5,000 monthly sales for the first time since January 2022, Kia Seltos (+22%) and Ray (+12.9%) all in great shape.
Looking at foreign models, the Tesla Model Y (+484.1%) triumphs with almost 6,000 sales, which would place it #7 when including domestic models. It sells 2.6 times the #2, the BMW 5 Series (+48.8%) also outstanding. The Lexus ES (-18%) and Mercedes GLC (-3%) follow while the Mercedes C Class (+41.5%) and BMW X5 (+5.1%) both manage a positive result.
Previous month: South Korea February 2024: Market down, Kia and Sorento repeat at #1, Genesis GV80 breaks record
One year ago: South Korea March 2023: Hyundai Grandeur (+63.8%) returns to #1, sales up 21.2%
Full March 2024 Top 30 All brands, Top 51 All domestic models and Top 50 foreign models below.
South Korea March 2024 – brands:
| Pos | Brand | Mar-24 | % | /23 | Feb | 2024 | % | /23 | Pos | FY23 |
| 1 | Hyundai | 50,665 | 34.8% | – 18.0% | 2 | 126,197 | 33.5% | – 21.6% | 2 | 1 |
| 2 | Kia | 49,112 | 33.7% | – 7.6% | 1 | 137,871 | 36.6% | – 2.9% | 1 | 2 |
| 3 | Genesis | 11,839 | 8.1% | – 7.0% | 3 | 33,770 | 9.0% | + 9.7% | 3 | 3 |
| 4 | BMW | 6,549 | 4.5% | + 15.6% | 4 | 16,968 | 4.5% | – 6.4% | 4 | 4 |
| 5 | Tesla | 6,025 | 4.1% | n/a | 19 | 6,200 | 1.6% | n/a | 8 | 11 |
| 6 | KG Mobility (ex Ssangyong) | 4,702 | 3.2% | – 47.2% | 5 | 12,212 | 3.2% | – 46.5% | 5 | 6 |
| 7 | Mercedes | 4,197 | 2.9% | – 35.8% | 6 | 10,720 | 2.8% | – 28.3% | 6 | 5 |
| 8 | Renault Korea | 2,039 | 1.4% | – 22.6% | 8 | 5,491 | 1.5% | – 21.2% | 9 | 8 |
| 9 | GM Korea | 2,038 | 1.4% | + 20.0% | 7 | 6,919 | 1.8% | + 80.3% | 7 | 7 |
| 10 | Lexus | 1,218 | 0.8% | – 11.5% | 10 | 3,135 | 0.8% | – 4.9% | 10 | 12 |
| 11 | Volvo | 1,081 | 0.7% | – 49.9% | 9 | 3,007 | 0.8% | – 24.6% | 11 | 10 |
| 12 | Volkswagen | 949 | 0.7% | + 110.0% | 14 | 1,464 | 0.4% | + 25.7% | 15 | 14 |
| 13 | Mini | 911 | 0.6% | + 15.9% | 12 | 2,209 | 0.6% | + 33.7% | 14 | 15 |
| 14 | Porsche | 781 | 0.5% | – 30.1% | 11 | 2,286 | 0.6% | – 22.9% | 12 | 13 |
| 15 | Toyota | 759 | 0.5% | – 3.3% | 13 | 2,281 | 0.6% | + 30.7% | 13 | 16 |
| 16 | Audi | 653 | 0.4% | – 71.1% | 17 | 1,100 | 0.3% | – 84.1% | 16 | 9 |
| 17 | Ford | 359 | 0.2% | – 35.0% | 15 | 894 | 0.2% | – 27.7% | 18 | 20 |
| 18 | Land Rover | 338 | 0.2% | – 46.6% | 16 | 953 | 0.3% | – 40.9% | 17 | 18 |
| 19 | Honda | 321 | 0.2% | + 352.1% | 22 | 609 | 0.2% | + 102.3% | 21 | 24 |
| 20 | Jeep | 294 | 0.2% | + 7.3% | 20 | 674 | 0.2% | – 39.7% | 20 | 19 |
| 21 | Lincoln | 230 | 0.2% | + 82.5% | 18 | 739 | 0.2% | + 136.9% | 19 | 22 |
| 22 | Polestar | 219 | 0.2% | + 226.9% | 30 | 222 | 0.1% | + 100.0% | 24 | 23 |
| 23 | Chevrolet | 117 | 0.1% | – 79.3% | 21 | 408 | 0.1% | – 65.4% | 22 | 17 |
| 24 | Peugeot | 94 | 0.1% | – 43.4% | 23 | 301 | 0.1% | – 1.6% | 23 | 21 |
| 25 | Cadillac | 53 | 0.0% | – 39.8% | 24 | 173 | 0.0% | – 24.1% | 25 | 25 |
| 26 | GMC | 33 | 0.0% | – 52.9% | 25 | 71 | 0.0% | – 46.6% | 26 | 27 |
| 27 | Lamborghini | 31 | 0.0% | + 287.5% | 29 | 42 | 0.0% | – 22.2% | 28 | 29 |
| 28 | Maserati | 22 | 0.0% | + 4.8% | 26 | 54 | 0.0% | – 1.8% | 27 | 28 |
| 29 | Rolls-Royce | 15 | 0.0% | – 34.8% | 28 | 35 | 0.0% | – 35.2% | 30 | 30 |
| 30 | Bentley | 14 | 0.0% | – 60.0% | 27 | 38 | 0.0% | – 77.2% | 29 | 26 |
| – | Total local manufacturers | 120,395 | 82.7% | – 14.6% | – | 322,460 | 85.5% | – 12.2% | – | – |
| – | Total foreign manufacturers | 25,263 | 17.3% | + 6.0% | – | 54,583 | 14.5% | – 11.5% | – | – |
| – | Total market | 145,658 | 100.0% | – 11.6% | – | 377,043 | 100.0% | – 12.1% | – | – |
South Korea March 2024 – models by local manufacturers:
| Pos | Model | Mar-24 | /22 | Feb | 2024 | /23 | Pos | FY23 |
| 1 | Kia Sorento | 8,974 | + 30.2% | 1 | 26,929 | + 65.8% | 1 | 3 |
| 2 | Hyundai Porter | 8,032 | – 21.9% | 5 | 18,684 | – 33.2% | 5 | 2 |
| 3 | Hyundai Santa Fe | 7,884 | + 164.8% | 3 | 23,313 | + 196.0% | 2 | 8 |
| 4 | Kia Carnival | 7,643 | + 11.2% | 2 | 22,681 | + 14.5% | 3 | 4 |
| 5 | Kia Sportage | 6,736 | + 11.9% | 4 | 19,661 | + 14.3% | 4 | 5 |
| 6 | Hyundai Grandeur | 6,100 | – 44.1% | 9 | 13,698 | – 54.1% | 6 | 1 |
| 7 | Genesis G80 | 5,298 | + 13.4% | 10 | 12,048 | – 7.4% | 10 | 13 |
| 8 | Kia Seltos | 4,748 | + 22.0% | 8 | 12,659 | – 1.2% | 9 | 10 |
| 9 | Kia Ray | 4,692 | + 12.9% | 7 | 12,794 | + 6.5% | 8 | 9 |
| 10 | Kia Bongo | 4,584 | – 32.6% | 12 | 10,735 | – 44.6% | 13 | 7 |
| 11 | Genesis GV80 | 4,304 | + 54.5% | 6 | 13,552 | + 113.8% | 7 | 22 |
| 12 | Hyundai Avante | 4,188 | – 36.7% | 17 | 10,918 | – 42.7% | 12 | 6 |
| 13 | Hyundai Sonata | 4,078 | + 84.1% | 23 | 5,997 | – 14.3% | 20 | 17 |
| 14 | Kia K5 | 3,577 | + 4.6% | 14 | 9,883 | + 14.5% | 14 | 20 |
| 15 | Hyundai Tucson | 3,524 | – 16.8% | 13 | 11,746 | + 2.7% | 11 | 12 |
| 16 | Hyundai Casper | 3,442 | + 6.0% | 11 | 9,566 | + 0.9% | 15 | 11 |
| 17 | Hyundai Staria | 3,123 | – 21.5% | 15 | 8,997 | – 13.0% | 16 | 16 |
| 18 | Hyundai Kona | 2,747 | – 42.8% | 21 | 6,178 | – 30.4% | 18 | 19 |
| 19 | Kia K8 | 2,016 | – 55.9% | 18 | 7,098 | – 41.8% | 17 | 15 |
| 20 | Hyundai Palisade | 1,974 | – 59.0% | 16 | 6,080 | – 50.5% | 19 | 14 |
| 21 | Hyundai Ioniq 5 | 1,857 | + 9.2% | 38 | 2,120 | – 42.5% | 30 | 27 |
| 22 | Chevrolet Trax Crossover | 1,485 | new | 22 | 5,178 | new | 22 | 24 |
| 23 | Kia K3 | 1,460 | + 22.0% | 24 | 4,194 | + 32.3% | 24 | 29 |
| 24 | KG Mobility Torres EVX | 1,443 | new | 32 | 1,870 | new | 32 | 45 |
| 25 | Kia Morning | 1,416 | – 33.4% | 25 | 3,770 | – 37.1% | 25 | 23 |
| 26 | KG Mobility Torres | 1,366 | – 79.3% | 20 | 4,368 | – 74.1% | 23 | 18 |
| 27 | Kia EV6 | 1,275 | – 57.6% | 41 | 1,459 | – 70.6% | 34 | 26 |
| 28 | Genesis GV70 | 1,243 | – 58.2% | 19 | 5,280 | – 19.9% | 21 | 21 |
| 29 | Kia Niro | 1,137 | – 57.6% | 27 | 3,318 | – 43.1% | 27 | 25 |
| 30 | Renault Korea XM3 | 1,058 | + 9.8% | 28 | 2,937 | – 0.8% | 28 | 33 |
| 31 | KG Mobility Rexton Sports | 1,015 | – 32.2% | 26 | 3,371 | – 3.3% | 26 | 28 |
| 32 | Hyundai Ioniq 6 | 936 | – 57.5% | 45 | 1,038 | – 73.1% | 36 | 32 |
| 33 | Renault Korea QM6 | 860 | – 39.0% | 29 | 2,240 | – 30.5% | 29 | 31 |
| 34 | Genesis G90 | 715 | – 36.2% | 30 | 2,088 | – 28.0% | 31 | 30 |
| 35 | KG Mobility Tivoli | 585 | + 55.6% | 31 | 1,763 | + 30.8% | 33 | 37 |
| 36 | Chevrolet Trailblazer | 416 | – 32.9% | 33 | 1,244 | – 13.0% | 35 | 36 |
| 37 | Kia Mohave | 298 | – 58.0% | 37 | 830 | – 51.1% | 38 | 38 |
| 38 | Hyundai Venue | 283 | – 46.2% | 35 | 929 | – 44.2% | 37 | 34 |
| 39 | Hyundai Nexo | 268 | – 61.4% | 34 | 601 | – 68.1% | 41 | 39 |
| 40 | Genesis G70 | 211 | – 54.7% | 36 | 717 | – 28.5% | 40 | 40 |
| 41 | Kia EV9 | 183 | new | 42 | 756 | new | 39 | 35 |
| 42 | KG Mobility Rexton | 175 | – 39.4% | 40 | 530 | – 23.3% | 42 | 43 |
| 43 | Kia K9 | 140 | – 67.6% | 39 | 506 | – 56.5% | 43 | 41 |
| 44 | Renault Korea SM6 | 121 | – 54.0% | 44 | 314 | – 56.6% | 45 | 44 |
| 45 | KG Mobility Korando | 118 | – 19.7% | 46 | 310 | – 30.0% | 46 | 48 |
| 46 | Chevrolet Traverse | 78 | – 27.8% | 43 | 314 | + 15.0% | 44 | 50 |
| 47 | Genesis GV60 | 68 | – 90.5% | 49 | 85 | – 90.9% | 47 | 42 |
| 48 | GMC Sierra | 35 | – 44.4% | 47 | 73 | – 42.1% | 48 | 53 |
| 49 | Chevrolet Colorado | 17 | – 90.4% | 48 | 66 | – 82.8% | 49 | 46 |
| 50 | Chevrolet Tahoe | 5 | – 79.2% | 50 | 19 | – 66.7% | 50 | 54 |
| 51 | Chevrolet Equinox | 2 | – 97.1% | 51 | 12 | – 93.5% | 51 | 51 |
South Korea March 2024 – models by foreign manufacturers:
| Pos | Model | Mar-24 | /23 | Feb | 2024 | /23 | Pos | FY23 |
| 1 | Tesla Model Y | 5,934 | + 484.1% | n/a | 6,012 | + 475.9% | 1 | 3 |
| 2 | BMW 5 Series | 2,262 | + 48.8% | 1 | 5,548 | – 8.7% | 2 | 2 |
| 3 | Lexus ES | 822 | – 18.0% | 9 | 1,810 | – 26.0% | 4 | 6 |
| 4 | Mercedes GLC | 637 | – 3.0% | 16 | 1,226 | + 10.4% | 11 | 8 |
| 5 | Mercedes C Class | 610 | + 41.5% | 4 | 1,388 | + 0.1% | 7 | 16 |
| 6 | BMW X5 | 572 | + 5.1% | 3 | 1,762 | + 21.9% | 5 | 12 |
| 7 | Mercedes GLE | 524 | – 1.5% | 7 | 1,540 | + 93.5% | 6 | 7 |
| 8 | Porsche Cayenne | 518 | – 12.8% | 6 | 1,365 | – 13.9% | 8 | 15 |
| 9 | Mercedes E Class | 505 | – 74.8% | 2 | 2,117 | – 53.7% | 3 | 1 |
| 10 | BMW 3 Series | 432 | + 0.9% | 19 | 896 | – 27.4% | 15 | 9 |
| 11 | BMW X3 | 421 | – 32.0% | 8 | 1,270 | – 27.6% | 10 | 14 |
| 12 | Mercedes S Class | 407 | – 61.3% | 12 | 937 | – 69.4% | 14 | 4 |
| 13 | Audi Q4 e-Tron | 396 | new | n/a | 500 | new | 24 | n/a |
| 14 | BMW 7 Series | 388 | + 138.0% | 11 | 807 | + 104.8% | 19 | 21 |
| 15 | Volvo XC60 | 374 | – 49.0% | 5 | 1,275 | + 20.7% | 9 | 10 |
| 16 | Mini Countryman | 357 | + 55.2% | 10 | 883 | + 89.1% | 16 | 27 |
| 17 | BMW X7 | 356 | + 20.3% | 13 | 1,041 | + 33.3% | 12 | 18 |
| 18 | BMW X4 | 356 | – 22.1% | 15 | 977 | – 51.5% | 13 | 13 |
| 19 | VW ID.4 | 351 | new | n/a | 360 | new | 37 | n/a |
| 20 | Mini Cooper Hatch | 336 | – 2.6% | 18 | 838 | + 10.1% | 18 | 20 |
| 21 | BMW X6 | 311 | – 14.6% | 14 | 871 | + 5.1% | 17 | 19 |
| 22 | Toyota RAV4 | 265 | – 9.9% | 20 | 652 | – 6.1% | 21 | 25 |
| 23 | Mercedes A Class | 261 | + 230.4% | 21 | 666 | + 109.4% | 20 | n/a |
| 24 | Mercedes EQE | 238 | + 3.5% | 32 | 419 | – 20.8% | 34 | 23 |
| 25 | VW Tiguan | 235 | + 2.2% | 23 | 438 | – 25.6% | 31 | 17 |
| 26 | Polestar 2 | 219 | + 226.9% | n/a | 222 | + 231.3% | 51 | n/a |
| 27 | VW Jetta | 212 | + 265.5% | 27 | 387 | + 166.9% | 36 | n/a |
| 28 | BMW i5 | 195 | new | 31 | 522 | new | 23 | n/a |
| 29 | Volvo S60 | 190 | + 38.7% | n/a | 332 | – 0.9% | 40 | n/a |
| 30 | BMW 2 Series | 186 | + 126.8% | n/a | 449 | n/a | 28 | n/a |
| 31 | Lexus RX | 176 | n/a | 28 | 447 | n/a | 29 | n/a |
| 32 | BMW 6 Series | 175 | – 62.6% | 25 | 484 | – 68.0% | 26 | 11 |
| 33 | BMW X1 | 172 | + 1811.1% | 24 | 485 | + 1920.8% | 25 | 38 |
| 34 | Volvo S90 | 171 | – 47.4% | 33 | 451 | – 51.7% | 27 | 24 |
| 35 | Mercedes G Class | 170 | + 608.3% | n/a | 253 | n/a | 48 | 34 |
| 36 | Mercedes CLE | 167 | new | 39 | 261 | new | 46 | – |
| 37 | BMW iX3 | 164 | + 62.4% | 22 | 443 | + 321.9% | 30 | 28 |
| 38 | Volvo XC40 | 157 | – 51.4% | 29 | 420 | – 6.5% | 33 | 36 |
| 39 | Mini Clubman | 147 | – 15.5% | 41 | 350 | + 5.7% | 39 | 35 |
| 40 | Lexus NX | 136 | – 48.5% | 17 | 638 | – 0.6% | 22 | 22 |
| 41 | Toyota Camry | 126 | – 54.8% | 30 | 424 | – 17.2% | 32 | n/a |
| 42 | Range Rover | 123 | – 62.0% | n/a | 304 | – 64.9% | 43 | 30 |
| 43 | Mercedes GLS | 121 | – 36.3% | n/a | 358 | + 66.5% | 38 | 39 |
| 44 | BMW 4 Series | 121 | + 8.0% | 35 | 318 | + 3.9% | 42 | n/a |
| 45 | Ford Mustang | 119 | + 561.1% | 26 | 291 | + 870.0% | 44 | n/a |
| 46 | Honda Accord | 119 | + 600.0% | n/a | 216 | n/a | 52 | n/a |
| 47 | Ford Explorer | 118 | – 69.0% | n/a | 253 | – 70.0% | 47 | n/a |
| 48 | Lincoln Nautilus | 117 | + 11600.0% | 37 | 389 | n/a | 35 | n/a |
| 49 | Mercedes EQB | 111 | – 22.4% | 34 | 329 | – 11.8% | 41 | 37 |
| 50 | Lincoln Aviator | 108 | + 111.8% | 46 | 283 | + 152.7% | 45 | n/a |
Source: Manufacturers, Motorgraph
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