Canada March/Q1 2024: Toyota overtakes Ford to #1 brand, Subaru (+85.8%), Honda (+70.3%) stand out

The Subaru Crosstrek (+147%) ranks inside the Canadian Q1 Top 10.

After breaking records in February with sales up 24.4% year-on-year, in March the market falls back to more reasonable growth rates at +9.2% to 159,000 units according to local consultancy DesRosiers Automotive. The Seasonally Adjusted Annualised Rate of sales (SAAR) stands at 1.74 million units which is the lowest in 6 months. The Q1 volume is up 15.3% over the same period a year ago to 401,000 sales.

In the groups ranking, General Motors (+3.3%) stays on top despite markedly growing at way slower rate than the market. In contrast Toyota Motor (+28.5%) is in excellent shape, but Hyundai-Kia (+5.9%) and Ford Motor (+6.4%) disappoint. Nissan/Mitsubishi (+37.7%) and Honda Canada (+58.7%) shoot up as does the VW Group (+27.1%). Stellantis (-19.8%) is in a rut.

Toyota (+36%) steps into the brands pole position, toppling Ford at an estimated +6.5%. Chevrolet (+4.9%) remains in the third spot while Nissan (+48.9%) is up three ranks on its FY2023 ranking to #4. Honda (+70.3%) does better alongside Subaru (+85.8%). Below, Volkswagen (+58.8%), Mazda (+20.2%) and Mitsubishi (+19.5%) stand out. Also, encouraging results for Buick (+31.4%) not used to such gains.

Model-wise, the Ford F-Series (+5.6%) holds onto the top spot while the Toyota RAV4 (+23.5%) overtakes the Ram Pickup (-20.7%) to snap the #2 ranking. The GMC Sierra (-4.4%) and Chevrolet Silverado (-2.1%) camp on their FY2023 rankings #4 and #5 respectively despite slow volumes. The rest of the Top 10 is euphoric, with the Subaru Crosstrek (+147%), Honda CR-V (+113.7%), Nissan Rogue (+89.2%), Honda Civic (+65.8%) and Hyundai Kona (+53.7%) all scoring outstanding results.

Previous month: Canada February 2024: Record market up 24.4%, SAAR at highest in 6 years

One year ago: Canada March/Q1 2023: Toyota RAV4, Ford F-Series shine in market up 5.4% over Q1

Full Q1 2024 Top 15 groups, Top 45 All brands and Top 297 All models below.

Canada Q1 2024 – groups:

Pos Group Q1 2024 /23 FY23
1 General Motors 63,103 + 3.3% 1
2 Toyota Motor Co. 57,266 + 28.5% 3
3 Hyundai-Kia 50,305 + 5.9% 4
4 Ford Motor Co.(est) 50,000 + 6.4% 2
5 Nissan/Mitsubishi 38,468 + 37.7% 6
6 Stellantis 32,372 – 19.8% 5
7 Honda Canada 30,235 + 58.7% 7
8 Volkswagen Group 24,728 + 27.1% 8
9 Subaru 17,723 + 85.8% 10
10 Mazda 13,615 + 20.2% 9
11 Mercedes-Benz Canada 7,632 – 2.6% 12
12 Tesla (est) 6,750 – 4.9% 11
13 BMW Group 6,709 – 11.0% 13
14 Volvo Cars Canada 2,626 + 4.7% 14
15 Jaguar-Land Rover 2,502 + 15.0% 15

Canada Q1 2024 – brands:

Pos Brand Q1 2024 /23 FY23
1 Toyota 50,722 + 36.0% 2
2 Ford (est) 48,105 + 6.5% 1
3 Chevrolet 31,419 + 4.9% 3
4 Nissan 28,048 + 48.9% 7
5 Honda 27,579 + 70.3% 5
6 Hyundai 27,532 + 7.2% 4
7 GMC 23,774 + 0.7% 6
8 Kia 21,221 + 3.5% 8
9 Subaru 17,723 + 85.8% 12
10 Volkswagen 17,482 + 58.8% 10
11 Ram 16,445 – 24.3% 9
12 Mazda 13,615 + 20.2% 11
13 Jeep 11,016 – 12.2% 13
14 Mitsubishi 8,921 + 19.5% 16
15 Mercedes 7,632 – 2.6% 15
16 Tesla (est) 6,750 – 4.9% 14
17 Lexus 6,544 – 9.7% 18
18 BMW 5,682 – 11.8% 19
19 Audi 5,428 – 11.1% 17
20 Buick 4,924 + 31.4% 20
21 Dodge 2,988 – 12.8% 21
22 Cadillac 2,986 – 21.5% 22
23 Acura 2,656 – 7.0% 24
24 Volvo 2,626 + 4.7% 23
25 Land Rover 2,134 + 9.3% 27
26 Lincoln (est) 1,895 + 4.7% 28
27 Porsche 1,658 – 24.6% 25
28 Genesis 1,552 + 17.4% 29
29 Chrysler 1,522 – 30.9% 26
30 Infiniti 1,499 – 7.9% 30
31 Mini 977 – 6.0% 31
32 Polestar 550 – 3.5% 32
33 Jaguar 378 + 68.8% 33
34 Alfa Romeo 220 + 31.7% 34
35 Vinfast 200 new  –
36 Maserati 175 – 37.3% 35
37 Lamborghini 100 + 11.1% 37
38 Lucid 100 + 81.8% 40
39 Ferrari 73 + 1.4% 38
40 Bentley 60 + 3.4% 39
41 Rivian 60 – 40.0% 36
42 Rolls-Royce 50 – 7.4% 41
43 McLaren 30 – 14.3% 42
44 Karma 15 – 31.8% 43
45 Fiat 6 + 20.0% 44

Canada Q1 2024 – models:

Pos Model Q1 2024 /23 FY23
1 Ford F-Series 25,328 + 5.6% 1
2 Toyota RAV4 20,397 + 23.5% 3
3 Ram Pick-up 15,960 – 20.7% 2
4 GMC Sierra 14,574 – 4.4% 4
5 Chevrolet Silverado 13,042 – 2.1% 5
6 Honda CR-V 12,606 + 113.7% 6
7 Nissan Rogue 11,197 + 89.2% 9
8 Hyundai Kona 7,904 + 53.7% 14
9 Subaru Crosstrek 7,091 + 147.0% 12
10 Honda Civic 6,631 + 65.8% 8
11 Toyota Corolla 6,448 + 39.1% 7
12 Hyundai Tucson 6,239 + 5.8% 10
13 Kia Seltos 5,600 + 6.5% 18
14 Mitsubishi Outlander 5,510 + 38.8% 16
15 Kia Sportage 5,031 + 54.2% 20
16 Mazda CX-5 4,853 + 46.8% 13
17 Nissan Qashqai 4,767 + 278.0% 37
18 VW Taos 4,745 + 54.0% 24
19 GMC Terrain 4,701 + 59.4% 28
20 Subaru Forester 4,442 + 160.1% 57
21 Hyundai Elantra 4,414 – 16.7% 15
22 Ford Escape 4,007 – 5.5% 17
23 VW Tiguan 3,885 + 41.8% 21
24 Tesla Model 3 (est) 3,750 – 6.3% 27
25 Toyota Corolla Cross 3,735 + 101.8% 35
26 Chevrolet Trax 3,729 + 14816.0% 66
27 Jeep Wrangler 3,663 – 26.9% 19
28 Honda HR-V 3,582 + 48.1% 42
29 Nissan Kicks 3,537 + 11.2% 31
30 Subaru Outback 3,435 + 34.7% 39
31 Toyota Camry 3,325 + 50.7% 50
32 Jeep Grand Cherokee 3,290 – 17.1% 26
33 Ford Bronco Sport 3,276 + 54.0% 23
34 Mazda CX-30 3,248 – 1.4% 48
35 Chevrolet Equinox 3,247 + 1.3% 34
36 Toyota Tundra 3,167 + 50.0% 33
37 Kia Forte 2,878 – 15.7% 43
38 VW Atlas 2,862 + 20.3% 41
39 Ford Transit  2,813 + 48.0% 25
40 Ford Edge 2,811 + 19.6% 30
41 Hyundai Venue 2,696 + 0.3% 32
42 Chevrolet Trailblazer 2,600 + 33.3% 44
43 Ford Explorer 2,400 – 14.4% 49
44 Tesla Model Y (est) 2,400 – 4.0% 11
45 Toyota Sienna 2,398 + 351.6% 90
46 VW ID.4 2,334 + 113.9% 64
47 Nissan Sentra 2,229 + 25.5% 51
48 Jeep Compass 2,198 + 105.6% 69
49 Lexus NX 2,184 – 24.0% 47
50 Mazda3 2,118 – 16.0% 46
51 Lexus RX 2,071 – 25.4% 45
52 Mazda CX-50 1,925 + 160.8% 74
53 VW Jetta 1,881 + 36.6% 52
54 Toyota Prius 1,828 + 677.9% 117
55 Nissan Pathfinder 1,819 – 2.2% 63
56 Toyota Grand Highlander 1,790 new 92
57 VW Golf/GTI 1,775 + 423.6% 97
58 Toyota Highlander 1,748 – 64.2% 36
59 Hyundai Santa Fe 1,723 – 27.1% 38
60 Mitsubishi RVR/Outlander Sport 1,693 + 26.5% 53
61 Mercedes GLC 1,636 + 29.9% 62
62 Buick Encore GX 1,617 – 14.7% 58
63 Hyundai Ioniq 5 1,613 + 43.8% 82
64 Kia Sorento 1,591 – 28.8% 70
65 Mercedes GLE 1,589 + 20.5% 78
66 Honda Pilot 1,584 + 38.8% 65
67 Toyota Venza 1,555 + 545.2% 124
68 Chevrolet Blazer 1,533 + 139.2% 102
69 Audi Q3 1,505 + 102.3% 73
70 Kia Niro 1,500 + 792.9% 77
71 Ford Maverick 1,492 + 18.6% 56
72 Ford Bronco   1,462 – 19.2% 61
73 Dodge Durango 1,458 – 35.5% 54
74 Buick Envision 1,434 + 33.4% 94
75 Kia EV6 1,428 + 289.1% 132
76 Hyundai Palisade 1,380 – 16.5% 55
77 Audi Q5 1,353 – 38.3% 40
78 Buick Envista 1,350 new 182
79 Toyota 4Runner 1,339 + 39.8% 76
80 Acura RDX 1,314 – 11.3% 71
81 BMW X3 1,313 – 27.3% 60
82 Mazda CX-90 1,275 new 89
83 Toyota bZ4X 1,269 + 81.0% 100
84 Nissan Versa 1,267 + 233.4% 173
85 Mitsubishi Eclipse Cross 1,253 – 13.1% 79
86 Mercedes Sprinter 1,230 – 17.4% 67
87 GMC Yukon 1,192 – 7.9% 80
88 Chevrolet Traverse 1,170 – 21.1% 75
89 Chevrolet Malibu 1,166 – 16.4% 81
90 Nissan Murano 1,087 – 33.0% 91
91 Acura MDX 1,029 + 16.8% 109
92 Chevrolet Tahoe 1,026 – 7.1% 87
93 Ford Mustang Mach E 1,007 – 6.4% 84
94 Toyota Tacoma 1,006 – 47.8% 22
95 Chevrolet Colorado 984 – 34.3% 72
96 Genesis GV70 981 + 40.9% 116
97 Honda Ridgeline 977 + 29.6% 129
98 Kia Carnival 944 – 46.4% 68
99 GMC Canyon 935 – 20.2% 111
100 Ford Mustang 903 + 1.8% 120
101 Chevrolet Bolt 898 – 69.9% 29
102 GMC Yukon XL 890 – 24.7% 95
103 Volvo XC60 887 + 7.5% 93
104 BMW X5 883 + 4.6% 83
105 Honda Odyssey 838 – 22.9% 96
106 Volvo XC40 801 – 8.0% 107
107 Land Rover Defender 798 + 138.2% 152
108 BMW X1 789 – 10.9% 88
109 Chrysler Pacifica 782 – 39.8% 59
110 Dodge Challenger 782 + 74.6% 144
111 Chevrolet Express 775 + 59.5% 108
112 Cadillac XT4 772 – 26.6% 103
113 Subaru Impreza 748 + 17.6% 149
114 Ford Ranger 739 + 0.8% 140
115 Honda Accord 738 + 169.3% 105
116 Infiniti QX60 736 – 15.4% 126
117 Lexus UX 716 + 65.7% 135
118 Ford Expedition 704 + 12.6% 123
119 Hyundai Santa Cruz 697 – 20.5% 119
120 Lexus TX 694 new 228
121 Cadillac Escalade 690 – 24.8% 113
122 Hyundai Ioniq 6 689 new 134
123 Jeep Gladiator 688 + 12.4% 127
124 Chevrolet Suburban 676 – 21.8% 136
125 Porsche Macan 671 – 22.4% 104
126 GMC Savana 651 + 14.2% 115
127 Kia Rio 650 – 44.3% 98
128 Audi Q4 e-Tron 644 + 26.5% 101
129 GMC Acadia 641 – 46.3% 86
130 Cadillac XT5 635 – 36.4% 112
131 Subaru Solterra 629 + 79.2% 166
132 Kia Telluride 627 – 49.5% 85
133 Honda Passport 622 – 0.3% 138
134 Lincoln Nautilus 618 + 19.5% 151
135 Subaru WRX 615 + 42.7% 110
136 Range Rover    612 + 15.0% 160
137 Chrysler Grand Caravan 609 + 1.3% 156
138 Nissan Leaf 603 + 33.4% 157
139 Ford E-Series 601 – 5.2% 130
140 Lincoln Corsair 599 + 0.5% 162
141 Mercedes G Class/GLS 594 – 18.5% 143
142 Mini Cooper 591 + 11.3% 142
143 Subaru Ascent 590 – 27.7% 121
144 Kia Soul 555 – 46.2% 114
145 Polestar 2 550 – 3.5% 146
146 Buick Enclave 523 – 28.9% 128
147 Jeep Wagoneer 523 + 26.3% 139
148 Volvo XC90 522 + 23.7% 147
149 BMW 3-Series 499 – 34.2% 125
150 Ram ProMaster Van 484 – 65.3% 106
151 Porsche Cayenne 483 – 34.3% 131
152 Mercedes Metris 478 + 214.5% 232
153 Nissan Ariya 470 + 7.8% 167
154 Jeep Cherokee 466 – 63.0% 99
155 Mitsubishi Mirage 465 – 34.9% 141
156 Lincoln Aviator 444 + 4.7% 174
157 Mercedes C Class 441 – 33.6% 145
158 Dodge Hornet 408 + 10100.0% 155
159 Mercedes E Class 404 + 25.9% 181
160 Tesla Model X (est) 400 + 14.3% 180
161 Nissan Frontier 389 – 60.9% 122
162 Mini Countryman 386 – 24.0% 168
163 Audi A3 383 + 0.0% 171
164 Kia EV9 381 new 289
165 BMW i4 367 – 13.8% 159
166 Ford Transit Connect 357 + 71.6% 161
167 Nissan Altima 357 – 13.3% 176
168 Dodge Charger 340 – 52.4% 118
169 Lexus IS 338 – 19.9% 164
170 Chevrolet Corvette 331 – 46.3% 137
171 Audi A5 327 – 41.6% 133
172 Mercedes GLB 327 – 6.8% 163
173 Cadillac Lyriq 322 + 519.2% 202
174 Cadillac XT6 321 – 3.0% 179
175 Porsche 911 321 + 9.2% 154
176 BMW 4-Series 305 + 13.4% 170
177 Jaguar F-Pace 305 + 79.4% 206
178 Range Rover Sport 294 – 27.2% 186
179 Audi A4 287 – 57.0% 150
180 Toyota Crown 272 + 44.7% 191
181 BMW 2 Series 265 + 170.4% 196
182 Infiniti QX50 264 + 34.7% 209
183 BMW iX 259 – 32.6% 172
184 Genesis G70 250 + 29.5% 197
185 Chevrolet Camaro 242 – 31.3% 169
186 BMW X4 241 – 19.4% 185
187 Lincoln Navigator 234 – 14.3% 200
188 Audi Q8 230 – 35.6% 177
189 Mercedes A Class/CLA 226 – 57.5% 148
190 Genesis GV80 216 – 12.6% 190
191 Volvo S60/V60 210 + 27.3% 189
192 BMW X6 208 + 29.2% 198
193 Lexus ES 208 – 16.5% 184
194 Audi Q7 207 – 29.1% 158
195 Ford Ecosport 205 – 62.0% 215
196 Tesla Model S (est) 200 – 20.0% 195
197 Vinfast VF8 200 new  –
198 Acura TLX 199 – 39.9% 199
199 Mercedes EQB 188 + 38.2% 217
200 Infiniti QX55 185 + 29.4% 231
201 Nissan Armada 183 – 33.2% 205
202 BMW X7 181 – 29.0% 201
203 Hyundai Sonata 177 – 72.5% 175
204 Toyota Sequoia 166 + 107.5% 222
205 Volvo C40 165 – 5.7% 210
206 Infiniti QX80 158 – 21.8% 207
207 Lexus LX 156 – 1.3% 203
208 Jeep Grand Wagoneer 153 – 4.4% 213
209 Audi e-Tron 151 + 5.6% 187
210 Mercedes GLA 151 – 71.8% 165
211 Cadillac CT5 148 – 46.8% 193
212 Subaru BRZ 140 + 60.9% 192
213 Range Rover Velar 139 – 46.3% 211
214 GMC Hummer 134 new 277
215 Audi A6 131 + 32.3% 224
216 Chrysler 300 131 – 56.5% 178
217 Infiniti Q50 128 – 8.6% 229
218 Maserati Grecale 120 – 46.7% 221
219 Alfa Romeo Tonale 112 new 230
220 Toyota Land Cruiser 112 + 10.9% 226
221 Acura Integra 111 – 20.1% 188
222 Range Rover Evoque 109 – 63.3% 214
223 Lexus RZ 108 new 212
224 Mazda MX-5 Miata 101 – 70.6% 194
225 Lucid Air 100 + 81.8% 255
226 Land Rover Discovery Sport 99 + 19.3% 243
227 Cadillac CT4 98 – 44.6% 227
228 Mercedes S Class 92 + 13.6% 225
229 Toyota 86 89 + 17.1% 237
230 Land Rover Discovery 83 + 97.6% 250
231 Mercedes EQE SUV 81 new 183
232 Audi R8 78 + 225.0% 257
233 Nissan Maxima 77 + 0.0% 216
234 Alfa Romeo Stelvio 75 – 39.0% 236
235 Ferrari 73 + 1.4% 248
236 Toyota Supra 70 + 52.2% 235
237 Porsche Boxster 68 + 17.2% 244
238 Mazda MX-30 66 – 54.5% 220
239 BMW 5-Series 65 – 39.3% 234
240 Genesis GV60 64 – 23.8% 233
241 Mercedes EQE 64 + 137.0% 246
242 Mercedes EQS SUV 64 – 45.3% 219
243 Nissan Z 58 – 64.0% 238
244 BMW i5 56 new 272
245 GMC Hummer Pickup 56 new 274
246 Audi e-Tron GT 55 – 19.1% 256
247 Porsche Panamera 51 – 29.2% 249
248 Lamborghini car 50 + 11.1% 261
249 Lamborghini Urus 50 + 11.1% 262
250 Mercedes AMG GT 45 – 31.8% 239
251 Audi A7 44 + 63.0% 265
252 Volvo S90/V90 41 – 18.0% 241
253 Bentley Car 36 + 2.9% 269
254 Genesis G80 36 – 57.6% 240
255 Jeep Renegade 35 – 42.6% 253
256 Maserati Levante 35 + 118.8% 267
257 BMW 8-Series 34 – 41.4% 252
258 Alfa Romeo Giulia 33 – 25.0% 263
259 Porsche Taycan 33 – 72.7% 208
260 Subaru Legacy 33 – 63.3% 242
261 Porsche Cayman 31 – 43.6% 245
262 BMW i7 30 + 172.7% 273
263 Mclaren 30 – 14.3% 270
264 Rivian R1S 30 – 40.0% 258
265 Rivian R1T 30 – 40.0% 259
266 Rolls Royce Cullinan 30 – 6.3% 276
267 Mazda CX-9 29 – 97.0% 153
268 BMW 7-Series 28 – 40.4% 264
269 Infiniti Q60 28 – 63.2% 251
270 Lexus LC 28 + 250.0% 266
271 Jaguar F-Type 27 – 3.6% 268
272 Jaguar XF 25 + 212.5% 284
273 Lexus RC 25 + 47.1% 275
274 Bentley Bentayga 24 + 4.3% 279
275 Mercedes EQS 22 – 57.7% 254
276 BMW Z4 21 + 5.0% 271
277 Kia K5 21 – 93.4% 204
278 Rolls Royce Car 20 – 9.1% 280
279 Audi A8 17 + 70.0% 281
280 BMW XM 17 + 21.4% 278
281 Audi TT 16 – 46.7% 260
282 Jaguar E-Pace 15 + 1400.0% 296
283 Karma GS-6 15 + 50.0% 292
284 Kia Stinger 15 – 94.5% 218
285 Maserati MC20 10 – 47.4% 283
286 Lexus GX 8 – 96.3% 223
287 Lexus LS 8 – 11.1% 294
288 Nissan GT-R 8 – 78.4% 282
289 Toyota Mirai 8 + 60.0% 298
290 Maserati Quattroporte 7 – 53.3% 293
291 Fiat 500X 6 + 20.0% 287
292 Jaguar i-Pace 6 – 64.7% 288
293 Genesis G90 5 – 70.6% 286
294 Acura ILX 3 – 87.5% 291
295 Maserati Ghibli  3 – 25.0% 295
296 Honda Insight 1 n/a  –
297 Ram ProMaster City 1 – 99.5% 247

Source: Manufacturers

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