The legendary Alfa Romeo Giulietta Sprint, otherwise known as “Italy’s sweetheart,” is turning 70 years old this year. Official celebrations will take place at the Alfa Romeo Museum in Italy this June.
The debut of the Sprint model at Turin Motor Show on April 21, 1954, immediately struck a chord with the public. Around 2,000 orders were collected within the first few days, which is an impressive number for the era. So much so that the sports car, also the first Alfa Romeo to take a woman’s name, acted as a symbol of the economic boom. It was the first Alfa Romeo sports car model to sell over 100,000 examples.
With the Alfa Romeo Giulietta, the Milan-based automaker entered a new competitive arena of high-performance compact coupés. Its lightweight alloy 1290-cc twin-cam four-cylinder engine piloted the sports car to a top speed of approximately 170 km/h (106 mph), a number comparable to higher-end performance cars. The Veloce version of the Sprint won its class at the 1956 Mille Miglia, and earned countless other victories on tracks and roads all over the world.
From 1954 to 1965, Alfa Romeo manufactured 177,690 Giulietta models in total, including the Spider designed by Pinin Farina, the Sprint Speciale, the Giulietta SZ by Zagato, and the Promiscua station wagon.
The Alfa Romeo Museum will be celebrating the 70th anniversary of the Giulietta on Sunday, June 2, beginning with a parade reserved for Giulietta cars at 10:30 a.m. followed by a special educational presentation focusing on the car’s history. In the afternoon, a second parade will include the “new” 1977 Giulietta and its later 2010 version.
In addition to the festivities, Alfa Romeo created a bespoke logo to celebrate its 70th anniversary, designed by the Centro Stile to support the various events clubs and enthusiasts have organized all over the world.
The Italian Alfa Romeo Registry will also hold its third edition of RealAlfa, the restoration and conservation competition dedicated to Maurizio Tabucchi. One of the ten categories in the race is reserved for the Giulietta sedan and TI. Between the events throughout the day, guests can view the “Giulietta, Fidanzata d’Italia” exhibit inside the museum, a gallery that retraces the milestones and differing versions of one of the most iconic cars of its era.
That same Sunday also marks the end of the “70th Anniversary Tour” arranged by the Registro Italiano Alfa Romeo. Approximately 70 Giuliettas from the tour will be a part of the early morning parade on the Alfa Romeo Museum’s track.
For more information or to purchase tickets for the festivities on June 2nd, visit the Alfa Romeo Museum’s website.
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