Iceland April 2024: Dacia Duster ultra dominant, Hyundai #1 brand

The Hyundai i10 is up to #2 in Iceland in April.

The Icelandic new car market slows its fall from -71% in March to -16.4% in April at 1,362 sales. This is almost as much as the entire Q1 volume. Year-to-date sales are down -46.4% to 2,747. This month Hyundai (+213.9%) surges ahead to take the brands top spot with a gargantuan 18.2% share, distancing Dacia (+12.1%) at 15.6% and also in solid shape. Dacia is now #1 year-to-date despite a -16.4% year-on-year fall, with Hyundai (+16.9%) at #2. In contrast Kia (-31%) and Toyota (-75.5%) both freefall. Skoda (+192.9%), Suzuki (+72%), Land Rover (+14%) and Mazda (+5.8%) also defy the negative market in the remainder of the Top 10. Tesla is down -74.7% for the month and -84.5% year-to-date.

The Dacia Duster tightens its grip on the models charts with a surreal 15.5% share, almost three times the next model, the Hyundai i10 at 5.5% of the market. The Kia Sportage, Suzuki Swift and Hyundai i20 close out the Top 5. 

Previous month: Iceland March 2024: Dacia and Duster top market down -71%

One year ago: Iceland April 2023: Dacia Duster best-seller in market up 12.7%

Full April 2024 Top 37 All brands and Top 20 models below.

Iceland April 2024 – brands:

Pos Brand Apr-24 % /23 Mar 2024 % /23 Pos FY23
1 Hyundai 248 18.2% + 213.9% 2 345 12.6% + 16.9% 2 6
2 Dacia 213 15.6% + 12.1% 1 353 12.9% – 16.4% 1 4
3 Kia 178 13.1% – 31.0% 3 290 10.6% – 57.3% 4 3
4 Toyota 93 6.8% – 75.5% 5 313 11.4% – 64.8% 3 2
5 Suzuki 86 6.3% + 72.0% 32 90 3.3% – 4.3% 12 13
6 Skoda 82 6.0% + 192.9% 8 128 4.7% + 19.6% 6 9
7 Volkswagen 69 5.1% – 23.3% 10 122 4.4% – 46.0% 7 5
8 Mazda 55 4.0% + 5.8% 13 91 3.3% – 45.8% 11 8
9 Land Rover 49 3.6% + 14.0% 9 139 5.1% – 0.7% 5 11
10 Volvo 42 3.1% – 16.0% 7 104 3.8% – 41.2% 10 7
11 Mercedes 35 2.6% + 2.9% 6 106 3.9% – 20.9% 9 10
12 Weinsberg 34 2.5% n/a  – 34 1.2% n/a 18 34
13 Tesla 23 1.7% – 74.7% 4 110 4.0% – 84.5% 8 1
14 Nissan 22 1.6% + 266.7% 15 67 2.4% + 0.0% 13 16
15 Capron 17 1.2% n/a  – 17 0.6% + 750.0% 25 41
16 Peugeot  14 1.0% + 133.3% 23 22 0.8% – 79.2% 22 20
17 Honda 12 0.9% + 20.0% 27 22 0.8% – 21.4% 21 26
18 Ford 10 0.7% – 80.8% 18 27 1.0% – 73.3% 19 12
19 Benimar 10 0.7% + 900.0%  – 15 0.5% + 650.0% 26 44
20 Lexus 8 0.6% – 55.6% 17 20 0.7% – 54.5% 23 23
21 MG 7 0.5% – 65.0% 29 15 0.5% – 73.7% 27 21
22 Renault 6 0.4% – 81.8% 11 42 1.5% – 68.4% 15 14
23 Aiways 6 0.4% + 200.0% 25 9 0.3% – 64.0% 32 32
24 Subaru 5 0.4% – 61.5% 12 45 1.6% + 28.6% 14 19
25 BMW 5 0.4% – 83.3% 16 38 1.4% – 48.6% 16 18
26 Porsche 5 0.4% + 150.0% 22 15 0.5% – 37.5% 28 30
27 Ssangyong/KG Mobility 5 0.4% + 66.7% 28 15 0.5% + 25.0% 30 36
28 Jeep 4 0.3% + 0.0% 14 35 1.3% + 9.4% 17 22
29 Polestar 4 0.3% – 83.3% 26 17 0.6% – 75.4% 24 15
30 Smart 3 0.2% new  – 15 0.5% new 29 27
31 Jaguar 3 0.2% n/a  – 5 0.2% + 66.7% 36 37
32 Audi 2 0.1% – 92.0% 21 25 0.9% – 64.8% 20 17
33 Citroen 2 0.1% – 85.7% 19 9 0.3% – 75.7% 33 25
34 Fiat 2 0.1% n/a  – 2 0.1% + 100.0% 43 48
35 Opel 1 0.1% – 85.7% 24 5 0.2% – 92.1% 38 24
36 Mini 1 0.1% n/a 33 4 0.1% + 300.0% 39 38
37 Etrusco 1 0.1% n/a  – 1 0.0% n/a 45 42

Iceland April 2024 – models:

Pos Model Apr-24 % Mar 2024 % /23 Pos FY23
1 Dacia Duster 211 15.5% 1 322 11.7% -6.4% 1 2
2 Hyundai i10 75 5.5% n/a 81 2.9% n/a 6 n/a
3 Kia Sportage 69 5.1% 8 88 3.2% -62.2% 4 6
4 Suzuki Swift 68 5.0% n/a 68 2.5% 58.1% 7 29
5 Hyundai i20 61 4.5% n/a 65 2.4% 0.0% 8 19
6 Hyundai Tucson 53 3.9% 3 83 3.0% 56.6% 5 20
7 Toyota Land Cruiser Prado 38 2.8% n/a 97 3.5% -39.4% 3 5
8 Skoda Octavia 36 2.6% 9 47 1.7% n/a 13 n/a
9 Hyundai Bayon 35 2.6% 16 43 1.6%  n/a 14 n/a
10 Skoda Kodiaq 28 2.1% 17 40 1.5% 263.6% 16 34
11 Kia Ceed 26 1.9% 4 48 1.7% -68.2% 11 13
12 Kia Niro 23 1.7% n/a 29 1.1% -67.8% 19 10
13 Tesla Model Y 21 1.5% 2 104 3.8% -83.1% 2 1
14 Kia Sorento 21 1.5% 12 57 2.1% -14.9% 10 18
15 Toyota Yaris   20 1.5% n/a 43 1.6% -76.9% 15 7
16 Kia Picanto 20 1.5% n/a 22 0.8% -67.2% 29 25
17 VW ID.4 19 1.4% n/a 23 0.8% -68.5% 28 8
18 Mazda CX-30 19 1.4% n/a 27 1.0% n/a 23 46
19 Land Rover Defender 18 1.3% 19 48 1.7% -25.0% 12 21
20 Weinsberg RS9 18 1.3%  – 18 0.7% n/a 40 n/a

Source: Manufacturers

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