Toyota is pulling out all the stops to compete with the likes of affordable sports cars like the Mazda Miata. The automaker reportedly plans to put the S-FR concept car, originally debuted in 2015, into production. With potential release dates slated for early-2026 or early-2027, perhaps Miata may not always be the answer.
A new report out of Japan confirmed that the Toyota S-FR concept, first seen at the 2015 Tokyo Motor Show, will hit the market to challenge the entry-level sports car segment. Forbes backs up this claim via its print edition of Best Car. According to the report, the Toyota S-FR will be produced in partnership with Daihatsu, a wholly owned subsidiary of Toyota, and Suzuki, of which the Toyota Motor Corporation owns 4.94 percent.
From the sounds of it, the S-FR will share a platform with the Daihatsu Vision Copen that was revealed at the 2023 Tokyo Mobility Show. It will supposedly feature the same two-plus-two seating as displayed in the concept, but will be even smaller and lighter than the Toyota 86 model.
The Toyota S-FR will reportedly get its power from a turbocharged three-cylinder engine that will send around 150 horsepower to the rear wheels. If these figures sound familiar, you may have also heard the rumors about Toyota reviving the Starlet with a GR performance version that has similar specs; a 1.3-liter engine producing 150 horsepower.
Like most concept cars, the S-FR’s design will see some changes before production, in this case reports point specifically to a smaller grille and altered headlights. Whether or not the production model will incorporate the concept’s aero elements is unknown.
Toyota’s target MSRP of $22,700 for the S-FR could potentially beat out the Mazda Miata by around $6,000. Whether or not the S-FR will be sold in the States to potentially compete with Toyota’s existing GR86 model’s sales is also, sadly, unknown, but we have our fingers crossed.
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