VW Polo sales are up 282.6% in April.
New car sales in the UK mark 21 consecutive months of year-on-year gains in April, but just: volumes are up 1% year-on-year to 134,274 units. This remains -16.6% below the pre-pandemic sales of April 2019. The year-to-date tally is up 8.4% to 679,822. Once again and somewhat worryingly, the market growth is only due to soaring fleet sales up 18.5% to 81,207 and 60.5% share vs. 51.5% a year ago whereas private sales sink -17.7% to 50,458 and 37.6% vs. 46.1% in April 2023. Meanwhile business sales skid -16.1% to 2,609 and 1.9% share vs. 2.3%. The year-to-date trend is similar with fleet sales up 26.7% to 407,661 and 60% share vs. 51.3% over the same period in 2023, private sales down -11% to 257,804 and 37.9% share vs. 46.2% and business sales off -9.4% to 14,357 and 2.1% share vs. 2.5%.
Looking at sales by propulsion, petrol is down -3.1% to 74,877 an 55.8% share vs. 58.1% a year ago, BEVs gain 10.7% to 22,717 and 16.9% vs. 15.4% in April 2023, HEVs are up 16.7% to 17,538 and 13.1% share vs. 11.3% last year, PHEVs soar 22.1% to 10,493 and 7.8% vs. 6.5% ad diesel sinks -25.3% to 8,649 and 6.4% share vs. 8.7%. Year-to-date, petrol is up 6.7% to 381,802 and 56.2% share vs. 57.1% over the same period in 2023, BEVs are up 10.6% to 107,031 and 15.7% share vs. 15.4%, HEVs up 13.3% to 91,633 and 13.5% share vs. 12.9%, PHEVs up 31.4% to 53,052 and 7.8% share vs. 6.4% and diesel off -9.8% to 46,304 and 6.8% share vs. 8.2%.
In the lead of the brands ranking, Volkswagen (+12.8%) leaps up to 9.9% share vs. 8% so far this year. Audi (-9.9%) follows but drops on a particularly solid year-ago result. In contrast BMW (+34.6%) surges ahead but holds 6.8% share, the same level as YTD where it ranks #2. Ford (-20.8%) is in freefall at #4 and is down to #5 year-to-date vs. #2 over the Full Year 2023. Mercedes (+28.4%), Nissan (+18.2%) and Skoda (+13.5%) also shine year-on-year as does Toyota (+7.5%) to a lesser extent. Kia (+1.4%) and Hyundai (+0.8%) are more muted. Below, notice Jaguar (+92.1%), Seat (+83.9%), Renault (+76.6%), Lexus (+48.8%) and Volvo (+29.6%) excelling among brands holding 1% share or more. Further down, BYD (+1048.3%), Ora (+700%), Smart (+675%) and Subaru (+75.3%) stand out.
Over in the models ranking, the Ford Puma (+21.5%) reclaims the top spot it holds year-to-date with 3.2% share vs. 2.9% so far this year. The VW Polo (+282.6%) surges to #2, its first Top 10 finish of the year and best ranking since August 2022 when it was #1. As a reminder the Polo ranked #16 over the Full Year 2023. The Audi A3 (+18.1%) continues to impress at #3, this is the nameplate’s first ever podium incursion in the UK, eclipsing a previous record of #5 reached 6 times over the past 10 years: in April 2014, October 2016, April 2023, May 2023, February 2024 and March 2024. The MG HS (+120.8%) and Volvo XC40 (+22.6%) also post fantastic gains in the remainder of the Top 10.
Previous month: UK March 2024: Nissan Qashqai #1, Audi A3 and Mercedes A-Class impress
One year ago: UK April 2023: Audi teases VW for #1 spot, Ford Puma manages 2nd ever win
Full April 2024 Top 47 All brands and Top 10 models below.
UK April 2024 – brands:
| Pos | Brand | Apr-24 | % | /23 | Mar | 2024 | % | /23 | Pos | FY23 |
| 1 | Volkswagen | 13,260 | 9.9% | + 12.8% | 1 | 54,591 | 8.0% | + 3.5% | 1 | 1 |
| 2 | Audi | 10,253 | 7.6% | – 9.9% | 6 | 42,715 | 6.3% | – 3.1% | 3 | 3 |
| 3 | BMW | 9,156 | 6.8% | + 34.6% | 3 | 45,927 | 6.8% | + 40.7% | 2 | 4 |
| 4 | Ford | 8,152 | 6.1% | – 20.8% | 7 | 40,719 | 6.0% | – 12.8% | 5 | 2 |
| 5 | Kia | 8,044 | 6.0% | + 1.4% | 5 | 41,128 | 6.0% | + 2.3% | 4 | 6 |
| 6 | Toyota | 7,022 | 5.2% | + 7.5% | 8 | 33,215 | 4.9% | – 13.2% | 8 | 5 |
| 7 | Hyundai | 6,619 | 4.9% | + 0.8% | 10 | 30,099 | 4.4% | – 1.8% | 10 | 10 |
| 8 | Mercedes | 6,572 | 4.9% | + 28.4% | 4 | 35,115 | 5.2% | + 21.9% | 7 | 9 |
| 9 | Skoda | 5,986 | 4.5% | + 13.5% | 14 | 24,437 | 3.6% | + 9.7% | 13 | 12 |
| 10 | Nissan | 5,800 | 4.3% | + 18.2% | 2 | 39,203 | 5.8% | + 27.0% | 6 | 8 |
| 11 | MG | 5,371 | 4.0% | + 6.7% | 11 | 28,509 | 4.2% | + 10.9% | 11 | 11 |
| 12 | Volvo | 4,809 | 3.6% | + 29.6% | 17 | 18,432 | 2.7% | + 18.0% | 16 | 15 |
| 13 | Vauxhall | 4,386 | 3.3% | – 44.1% | 9 | 33,050 | 4.9% | + 7.7% | 9 | 7 |
| 14 | Land Rover | 4,298 | 3.2% | + 6.7% | 12 | 22,870 | 3.4% | + 15.3% | 14 | 14 |
| 15 | Peugeot | 4,290 | 3.2% | – 22.4% | 13 | 25,596 | 3.8% | + 24.7% | 12 | 13 |
| 16 | Renault | 4,123 | 3.1% | + 76.6% | 15 | 18,787 | 2.8% | + 75.0% | 15 | 18 |
| 17 | Seat | 3,433 | 2.6% | + 83.9% | 20 | 14,583 | 2.1% | + 25.2% | 18 | 19 |
| 18 | Dacia | 2,333 | 1.7% | – 20.5% | 22 | 10,658 | 1.6% | + 1.4% | 22 | 22 |
| 19 | Mini | 2,307 | 1.7% | – 35.2% | 19 | 14,901 | 2.2% | – 4.5% | 17 | 17 |
| 20 | Citroen | 2,108 | 1.6% | – 5.7% | 23 | 11,482 | 1.7% | – 2.6% | 21 | 20 |
| 21 | Cupra | 1,984 | 1.5% | + 2.7% | 26 | 8,967 | 1.3% | + 24.6% | 25 | 24 |
| 22 | Suzuki | 1,578 | 1.2% | + 13.3% | 21 | 9,254 | 1.4% | + 11.6% | 23 | 23 |
| 23 | Mazda | 1,537 | 1.1% | – 31.3% | 25 | 9,004 | 1.3% | – 17.7% | 24 | 21 |
| 24 | Honda | 1,530 | 1.1% | – 34.0% | 16 | 13,712 | 2.0% | + 29.4% | 19 | 25 |
| 25 | Porsche | 1,416 | 1.1% | – 24.5% | 28 | 6,264 | 0.9% | – 21.0% | 28 | 26 |
| 26 | Tesla | 1,352 | 1.0% | – 25.4% | 18 | 13,120 | 1.9% | – 13.5% | 20 | 16 |
| 27 | Jaguar | 1,329 | 1.0% | + 92.1% | 24 | 8,088 | 1.2% | + 103.7% | 26 | 29 |
| 28 | Lexus | 1,318 | 1.0% | + 48.8% | 29 | 5,181 | 0.8% | + 50.4% | 29 | 28 |
| 29 | Fiat | 1,175 | 0.9% | – 9.4% | 27 | 6,434 | 0.9% | – 11.1% | 27 | 27 |
| 30 | Polestar | 470 | 0.4% | – 60.3% | 31 | 1,768 | 0.3% | – 62.4% | 31 | 30 |
| 31 | Jeep | 346 | 0.3% | + 200.9% | 30 | 2,835 | 0.4% | + 149.3% | 30 | 31 |
| 32 | BYD | 333 | 0.2% | + 1048.3% | 32 | 1,611 | 0.2% | + 2457.1% | 32 | 38 |
| 33 | Smart | 248 | 0.2% | + 675.0% | 36 | 779 | 0.1% | + 589.4% | 34 | 43 |
| 34 | Subaru | 142 | 0.1% | + 75.3% | 33 | 1,041 | 0.2% | + 57.3% | 33 | 32 |
| 35 | KGM/SsangYong | 139 | 0.1% | – 6.7% | 34 | 742 | 0.1% | + 30.9% | 35 | 34 |
| 36 | Alfa Romeo | 119 | 0.1% | – 7.8% | 37 | 448 | 0.1% | – 7.8% | 37 | 35 |
| 37 | Genesis | 98 | 0.1% | – 1.0% | 41 | 316 | 0.0% | – 31.3% | 40 | 36 |
| 38 | Bentley | 96 | 0.1% | – 31.9% | 40 | 341 | 0.1% | – 38.4% | 39 | 37 |
| 39 | Ora | 88 | 0.1% | + 700.0% | 35 | 510 | 0.1% | + 126.7% | 36 | 39 |
| 40 | DS | 69 | 0.1% | – 73.2% | 38 | 439 | 0.1% | – 58.3% | 38 | 33 |
| 41 | Maserati | 43 | 0.0% | – 35.8% | 42 | 199 | 0.0% | – 48.2% | 43 | 40 |
| 42 | Alpine | 28 | 0.0% | + 40.0% | 43 | 178 | 0.0% | + 66.4% | 44 | 44 |
| 43 | Abarth | 27 | 0.0% | – 52.6% | 39 | 309 | 0.0% | + 113.1% | 41 | 41 |
| 44 | Ineos | 26 | 0.0% | – 72.3% | 44 | 96 | 0.0% | + 2.1% | 45 | 42 |
| 45 | Fisker | 7 | 0.0% | new | 45 | 214 | 0.0% | new | 42 | 45 |
| 46 | Maxus | 1 | 0.0% | + 0.0% | 46 | 2 | 0.0% | – 50.0% | 46 | 47 |
| 47 | Chevrolet | 0 | 0.0% | n/a | 47 | 1 | 0.0% | n/a | 47 | 46 |
| – | Other British | 210 | 0.2% | – 32.7% | – | 1,072 | 0.2% | – 11.7% | – | – |
| – | Other Imports | 243 | 0.2% | + 85.5% | – | 880 | 0.1% | + 58.6% | – | – |
UK April 2024 – models:
| Pos | Model | Apr-24 | % | /23 | Mar | 2024 | % | /23 | Pos | FY23 |
| 1 | Ford Puma | 4,339 | 3.2% | + 21.5% | 2 | 19,393 | 2.9% | + 47.7% | 1 | 1 |
| 2 | VW Polo | 3,413 | 2.5% | + 282.6% | n/a | n/a | n/a | n/a | n/a | 16 |
| 3 | Audi A3 | 3,010 | 2.2% | + 18.1% | 5 | 13,503 | 2.0% | + 52.4% | 4 | 9 |
| 4 | Nissan Qashqai | 2,495 | 1.9% | – 1.7% | 1 | 17,050 | 2.5% | + 25.3% | 2 | 2 |
| 5 | VW Golf | 2,361 | 1.8% | + 4.5% | 8 | 12,651 | 1.9% | + 38.9% | 6 | 12 |
| 6 | Kia Sportage | 2,192 | 1.6% | – 28.7% | 3 | 15,824 | 2.3% | + 25.3% | 3 | 4 |
| 7 | VW T-Roc | 2,162 | 1.6% | – 9.4% | n/a | 11,096 | 1.6% | + 5.6% | 9 | 20 |
| 8 | MG HS | 2,073 | 1.5% | + 120.8% | 10 | 12,101 | 1.8% | + 50.9% | 8 | 13 |
| 9 | Volvo XC40 | 2,069 | 1.5% | + 22.6% | n/a | n/a | n/a | n/a | n/a | 14 |
| 10 | VW Tiguan | 2,004 | 1.5% | + 5.6% | n/a | n/a | n/a | n/a | n/a | 17 |
| n/a | Nissan Juke | 1,864 | 1.4% | + 8.7% | 4 | 13,070 | 1.9% | + 3.8% | 4 | 8 |
| n/a | BMW 1 Series | 1,804 | 1.3% | + 19.9% | n/a | 12,210 | 1.8% | + 109.2% | 7 | 22 |
| n/a | Mini | 1,018 | 0.8% | – 55.8% | n/a | 11,067 | 1.6% | + 4.1% | 10 | 7 |
Source: SMMT
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