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Many great games have suffered from poor marketing. Sometimes they’re advertised to entirely the wrong demographic. Other times, they’re partnered with uncool or problematic brands. A lot of the time they’re just hard to explain, and need to be experienced to properly understand, so unless you can get a significant number of people to try a demo you’re going to struggle. This, incidentally, is why our much maligned profession still has value for consumers in the age of YouTube. At least that’s what I tell myself at night when the existential dread kicks in.
But sometimes there are good games that are just hobbled by a botched first impression. A pre-rendered reveal trailer, perhaps, that contains no actual scenes or assets from the game in question and doesn’t even work as a tone piece. The recent reveal trailer for Dragon Age: The Veilguard, which inspired the theme of this episode, seemed like one of these. Indeed, some people initially wondered if it was some kind of Fortnite tie-in, given how removed it felt from the Dragon Age they knew. However, a proper twenty minute gameplay reveal the following day has, thankfully, eased a lot of people’s concerns. Phew.
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