The Toyota Corolla Cross leads the way again in Taiwan.
45,678 new light vehicles found a buyer in Taiwan in July, that’s 7.8% over the year-ago figure. Year-to-date, the market tilts into positive at +0.3% to 278,181. Toyota (+5.1%) trails the market slightly but delivers an outstanding share at 29.9% vs. 26.3% so far this year. Lexus (-5.1%) is in difficulty year-on-year but also scores a strong share at 7.3% vs. 6.6% YTD. Mercedes (+43%), Honda (+53.9%) and BMW (+33.7%) all post surreal gains below. Mitsubishi (+18%), CMC (+14.4%), Mazda (+12.9%) and Nissan (+11.2%) also shine in the remainder of the Top 10 while MG (+22.7%) drops to #11.
Model-wise, the Toyota Corolla Cross (+8.7%) easily holds onto the top spot with a splendid 9.6% share, its best since November 2022 (9.9%). The Toyota Town Ace (+34.9%) returns to the 2nd place it holds year-to-date, overtaking the Toyota RAV4 (+4.9%) which stays at #3. The Honda CR-V (+5776.5%) compensates for a particularly drab year-ago result to rally back up to #4. It distances the Lexus NX (-2.7%), the new Toyota Yaris Cross and the Toyota Corolla Altis (-30.1%). The new Luxgen n7 remains inside the Top 10 at #9.
Previous month: Taiwan June 2024: Tesla delivers best result in 1.5 years
One year ago: Taiwan July 2023: Toyota monopolises Top 4
Full July 2024 Top 10 brands and Top 60 models below.
Taiwan July 2024 – brands:
| Pos | Brand | Jul-24 | % | /23 | Jun | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 13,661 | 29.9% | + 5.1% | 1 | 73,128 | 26.3% | + 0.4% | 1 | 1 |
| 2 | Lexus | 3,323 | 7.3% | – 5.1% | 3 | 18,478 | 6.6% | – 9.6% | 2 | 3 |
| 3 | Mercedes | 2,807 | 6.1% | + 43.0% | 4 | 16,810 | 6.0% | + 10.1% | 3 | 4 |
| 4 | Honda | 2,641 | 5.8% | + 53.9% | 6 | 16,226 | 5.8% | + 2.1% | 4 | 2 |
| 5 | BMW | 2,192 | 4.8% | + 33.7% | 5 | 12,091 | 4.3% | + 6.7% | 8 | 9 |
| 6 | Hyundai | 1,921 | 4.2% | – 7.4% | 7 | 14,374 | 5.2% | + 7.2% | 5 | 6 |
| 7 | Nissan | 1,892 | 4.1% | + 11.2% | 10 | 11,970 | 4.3% | – 5.2% | 9 | 5 |
| 8 | CMC | 1,862 | 4.1% | + 14.4% | 9 | 12,205 | 4.4% | + 7.9% | 7 | 8 |
| 9 | Mitsubishi | 1,747 | 3.8% | + 18.0% | n/a | 9,668 | 3.5% | – 6.4% | 10 | n/a |
| 10 | Mazda | 1,479 | 3.2% | + 12.9% | n/a | 8,385 | 3.0% | + 2.4% | 12 | n/a |
| n/a | MG | 1,428 | 3.1% | + 22.7% | 8 | 13,134 | 4.7% | + 112.7% | 6 | n/a |
| n/a | Volkswagen | 1,111 | 2.4% | – 35.3% | n/a | 7,096 | 2.6% | – 26.7% | 13 | 10 |
| n/a | Kia | 996 | 2.2% | – 6.3% | n/a | 4,799 | 1.7% | #DIV/0! | n/a | n/a |
| n/a | Tesla | 645 | 1.4% | + 71.1% | 2 | 8,534 | 3.1% | + 11.2% | 11 | n/a |
Taiwan July 2024 – models:
| Pos | Model | Jul-24 | % | /23 | Jun | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota Corolla Cross | 4,393 | 9.6% | + 8.7% | 1 | 18,456 | 6.6% | – 12.9% | 1 | 1 |
| 2 | Toyota Town Ace | 2,211 | 4.8% | + 34.9% | 4 | 12,904 | 4.6% | + 27.7% | 2 | 4 |
| 3 | Toyota RAV4 | 2,121 | 4.6% | + 4.9% | 3 | 12,027 | 4.3% | + 26.7% | 3 | 3 |
| 4 | Honda CR-V | 1,998 | 4.4% | + 5776.5% | 8 | 9,269 | 3.3% | – 10.2% | 5 | 2 |
| 5 | Lexus NX | 1,554 | 3.4% | – 2.7% | 7 | 8,187 | 2.9% | – 11.5% | 7 | 7 |
| 6 | Toyota Yaris Cross | 1,526 | 3.3% | new | 6 | 9,861 | 3.5% | new | 4 | 28 |
| 7 | Toyota Corolla Altis | 1,176 | 2.6% | – 30.1% | 12 | 7,033 | 2.5% | – 23.7% | 9 | 5 |
| 8 | CMC Veryca | 1,144 | 2.5% | + 3.6% | 11 | 7,286 | 2.6% | – 10.2% | 8 | 6 |
| 9 | Luxgen n7 | 1,010 | 2.2% | new | 10 | 4,702 | 1.7% | new | 15 | n/a |
| 10 | Mercedes GLC Class | 925 | 2.0% | + 94.3% | 13 | 5,214 | 1.9% | + 51.2% | 11 | 16 |
| 11 | Mitsubishi Delica | 843 | 1.8% | + 19.9% | 15 | 4,826 | 1.7% | – 2.5% | 14 | 13 |
| 12 | Ford Focus | 746 | 1.6% | – 19.4% | 20 | 4,463 | 1.6% | – 44.3% | 16 | 8 |
| 13 | MG HS | 744 | 1.6% | – 36.0% | 9 | 8,992 | 3.2% | + 45.6% | 6 | 9 |
| 14 | CMC Zinger | 718 | 1.6% | + 36.8% | 16 | 4,919 | 1.8% | + 55.0% | 13 | 21 |
| 15 | Lexus RX | 706 | 1.5% | – 16.5% | 22 | 3,653 | 1.3% | – 12.5% | 20 | 18 |
| 16 | Nissan X-Trail | 677 | 1.5% | n/a | 23 | 4,101 | 1.5% | n/a | 17 | 27 |
| 17 | Hyundai Tucson | 641 | 1.4% | + 20.9% | 14 | 5,405 | 1.9% | + 71.6% | 10 | 20 |
| 18 | Nissan Kicks | 604 | 1.3% | – 27.3% | 21 | 3,702 | 1.3% | – 36.9% | 19 | 11 |
| 19 | Mazda CX-5 | 584 | 1.3% | + 27.2% | 40 | 2,765 | 1.0% | – 2.0% | 26 | 26 |
| 20 | Honda Fit | 513 | 1.1% | – 38.2% | 17 | 3,026 | 1.1% | + 1.5% | 24 | 23 |
| 21 | Toyota Vios | 491 | 1.1% | – 43.9% | 24 | 3,153 | 1.1% | + 4.9% | 23 | 17 |
| 22 | Hyundai Custin | 457 | 1.0% | – 11.6% | 26 | 3,485 | 1.3% | – 10.2% | 21 | 19 |
| 23 | Ford Kuga | 447 | 1.0% | – 39.1% | 29 | n/a | n/a | n/a | n/a | 15 |
| 24 | Toyota Camry | 440 | 1.0% | + 135.3% | n/a | 1,568 | 0.6% | – 27.2% | 35 | 37 |
| 25 | Kia Sportage | 435 | 1.0% | + 20.2% | 32 | 2,953 | 1.1% | + 96.0% | 25 | 38 |
| 26 | Nissan Sentra | 432 | 0.9% | + 6.7% | 37 | 2,695 | 1.0% | – 11.9% | 27 | 29 |
| 27 | MG ZS | 427 | 0.9% | n/a | 19 | 3,763 | 1.4% | n/a | 18 | 47 |
| 28 | Tesla Model Y | 413 | 0.9% | + 36.3% | 2 | 4,955 | 1.8% | – 17.1% | 12 | 10 |
| 29 | Hyundai Venue | 396 | 0.9% | + 4.5% | 31 | 2,028 | 0.7% | – 23.1% | 31 | 34 |
| 30 | Lexus UX | 387 | 0.8% | – 34.1% | 25 | 2,521 | 0.9% | – 27.6% | 29 | 25 |
| 31 | VW Golf | 364 | 0.8% | + 18.2% | 34 | 1,677 | 0.6% | + 19.4% | 34 | 41 |
| 32 | Volvo XC40 | 358 | 0.8% | n/a | 28 | 2,619 | 0.9% | n/a | 28 | 36 |
| 33 | VW Tiguan | 341 | 0.7% | – 39.5% | 44 | 1,696 | 0.6% | – 47.0% | 33 | 24 |
| 34 | Mercedes E Class | 340 | 0.7% | + 165.6% | n/a | 1,414 | 0.5% | + 30.2% | 41 | 57 |
| 35 | Toyota Sienta | 339 | 0.7% | – 55.8% | 41 | n/a | n/a | n/a | n/a | 22 |
| 36 | Mazda3 | 335 | 0.7% | – 14.8% | 47 | 1,771 | 0.6% | – 27.5% | 32 | 30 |
| 37 | Mitsubishi Colt Plus | 328 | 0.7% | – 3.2% | 38 | 1,350 | 0.5% | – 39.4% | 43 | 32 |
| 38 | Mercedes GLA Class | 322 | 0.7% | + 145.8% | 35 | 1,552 | 0.6% | + 21.2% | 36 | 52 |
| 39 | Lexus ES | 301 | 0.7% | – 24.4% | 46 | 1,476 | 0.5% | – 34.0% | 38 | 35 |
| 40 | BMW iX1 | 299 | 0.7% | n/a | 27 | n/a | n/a | n/a | n/a | n/a |
| 41 | Mazda CX-30 | 281 | 0.6% | + 16.1% | 56 | 1,354 | 0.5% | – 32.0% | 42 | 39 |
| 42 | Volvo XC60 | 275 | 0.6% | + 32.9% | 30 | n/a | n/a | n/a | n/a | 44 |
| 43 | MG 4 | 257 | 0.6% | new | 61 | 379 | 0.1% | new | n/a | – |
| 44 | Lexus LBX | 249 | 0.5% | new | 42 | n/a | n/a | new | n/a | – |
| 45 | BMW iX2 | 232 | 0.5% | n/a | 33 | n/a | n/a | n/a | n/a | n/a |
| 46 | Tesla Model 3 | 215 | 0.5% | n/a | 5 | 2,230 | 0.8% | n/a | 30 | n/a |
| 47 | Skoda Octavia | 213 | 0.5% | + 23.8% | 43 | 1,542 | 0.6% | + 75.0% | 37 | 45 |
| 48 | BMW X1 | 203 | 0.4% | + 49.3% | 39 | n/a | n/a | n/a | n/a | n/a |
| 49 | Toyota Hilux | 189 | 0.4% | + 28.6% | n/a | 360 | 0.1% | – 65.6% | n/a | 58 |
| 50 | Mercedes EQA | 178 | 0.4% | n/a | n/a | 315 | 0.1% | n/a | n/a | n/a |
| 51 | Toyota Sienna | 168 | 0.4% | – 1.8% | n/a | n/a | n/a | n/a | n/a | n/a |
| 52 | BMW 2 Series | 167 | 0.4% | + 89.8% | n/a | 531 | 0.2% | – 13.7% | 57 | n/a |
| 53 | BMW X6 | 164 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 54 | Mercedes GLE Class | 162 | 0.4% | + 21.8% | n/a | 1,198 | 0.4% | + 5.9% | 46 | 48 |
| 55 | Mercedes EQE SUV | 161 | 0.4% | n/a | n/a | 451 | 0.2% | n/a | 60 | n/a |
| 56 | Suzuki Jimny | 158 | 0.3% | n/a | 48 | n/a | n/a | n/a | n/a | n/a |
| 57 | BMW 3 Series | 158 | 0.3% | – 11.7% | 58 | 996 | 0.4% | – 5.1% | 47 | 55 |
| 58 | Toyota Granvia | 157 | 0.3% | n/a | 50 | 601 | 0.2% | – 17.7% | 54 | n/a |
| 59 | Mazda CX-60 | 153 | 0.3% | n/a | 51 | 1,465 | 0.5% | n/a | 40 | n/a |
| 60 | Skoda Kamiq | 148 | 0.3% | n/a | 55 | n/a | n/a | n/a | n/a | 54 |
Source: u-car.com.tw