Finland July 2024: Toyota Yaris Cross signs first ever win, C-HR up to #3

The Toyota Yaris Cross is the best-selling model in Finland in July.

It’s an 8th straight month of year-on-year declines for the Finnish new car market in July at -19.9% year-on-year to 5,033 units. This way, the YTD total is off -17.3% to just 43,323. Toyota (-20.5%) roughly follows the market and easily keeps the brands pole position with 19.6% share. Volvo (+12.2%) brilliantly goes against the grain with sales up by double-digits at #2, a ranking it also holds year-to-date vs. #4 over the Full Year 2023. Skoda (-39%) is relegated to third place above Volkswagen (-23.4%) and Kia (-33.4%) all sinking. Nissan, up a spectacular 100.7%, and Hyundai (+28%) are the only islands of growth in the remainder of the Top 13. 

The Toyota Yaris Cross (+48.3%) takes the lead of the models charts or the very first time at 5.9% share, after reaching #2 last April. The Toyota Corolla (-22.8%) drops to #2 with 5.2% of the market while the Toyota C-HR (+165.2%) takes full advantage of the new generation by climbing 8 spots on June to land on the third step of the podium. It’s the nameplate’s highest ranking since also hitting #3 back in April 2023. The honeymoon launch period slowly recedes for the Volvo EX40, off two ranks on last month to #4 and 3.2% share, below the 3.3% it commands year-to-date. The Nissan Qashqai rallies back up 80.6% on a particularly weak year-ago result. Finally, we welcome the Opel Astra at #9.

Previous month: Finland June 2024: Toyota Corolla and Volvo EX30 lead in devastated market (-26.7%)

One year ago: Finland July 2023: Toyota Corolla #1, Yaris Cross and Volvo XC60 impress

Full July 2024 Top 30 brands and models below.

Note: These rankings feature the year-to-date Top 30 brands and models ordered following their July sales and may therefore not be 100% accurate.

Finland July 2024 – brands:

Pos Brand Jul-24 % /23 Jun 2024 % /23 Pos FY23
1 Toyota 984 19.6% – 20.5% 1 8,476 19.6% – 7.9% 1 1
2 Volvo 523 10.4% + 12.2% 3 4,972 11.5% + 9.9% 2 4
3 Skoda 428 8.5% – 39.0% 2 3,928 9.1% – 20.6% 3 2
4 Volkswagen 425 8.4% – 23.4% 4 3,580 8.3% – 32.4% 4 3
5 Kia 387 7.7% – 33.4% 5 3,340 7.7% – 14.2% 5 5
6 Nissan 279 5.5% + 100.7% 8 2,091 4.8% + 28.5% 8 10
7 Mercedes 262 5.2% – 43.2% 7 2,502 5.8% – 28.3% 6 7
8 Hyundai 233 4.6% + 28.0% 11 1,868 4.3% + 48.0% 9 11
9 BMW 215 4.3% – 41.9% 9 2,246 5.2% – 24.7% 7 8
10 Ford 171 3.4% – 14.5% 10 1,198 2.8% – 25.1% 12 12
11 Audi 162 3.2% – 31.4% 12 1,489 3.4% – 35.7% 11 9
12 Opel 111 2.2% – 35.5% 20 405 0.9% – 72.7% 17 14
13 Peugeot 109 2.2% – 43.5% 18 485 1.1% – 52.9% 14 13
14 Suzuki 83 1.6% + 80.4% 16 525 1.2% + 18.0% 13 20
15 Polestar 68 1.4% + 21.4% 13 318 0.7% – 44.3% 20 17
16 Mazda 62 1.2% + 26.5% 15 475 1.1% – 19.5% 15 16
17 Renault 60 1.2% + 66.7% 17 371 0.9% – 18.8% 18 19
18 Tesla 59 1.2% – 50.8% 6 1,864 4.3% – 40.0% 10 6
19 BYD 55 1.1% + 1000.0% 21 345 0.8% + 1625.0% 19 n/a
20 Mitsubishi 41 0.8% + 2.5% 14 445 1.0% + 24.6% 16 21
21 Subaru 41 0.8% + 64.0% 25 242 0.6% + 48.5% 23 26
22 Citroen 33 0.7% – 48.4% 22 305 0.7% – 63.8% 22 15
23 Cupra 33 0.7% – 44.1% 23 209 0.5% – 33.9% 25 22
24 Lexus 28 0.6% – 48.1% 27 241 0.6% – 0.8% 24 24
25 Seat 25 0.5% – 16.7% 19 183 0.4% – 17.2% 26 25
26 Dacia 20 0.4% – 55.6% 24 306 0.7% – 35.8% 21 18
27 Porsche 19 0.4% + 90.0% 28 161 0.4% + 22.0% 28 27
28 Honda 18 0.4% + 80.0% 29 136 0.3% + 3.0% 29 29
29 Land Rover 15 0.3% – 71.7% 26 180 0.4% – 29.1% 27 23
30 Mini 8 0.2% – 70.4% 30 77 0.2% – 17.2% 30 28

Finland July 2024 – models:

Pos Model Jul-24 % /23 Jun 2024 % /23 Pos FY23
1 Toyota Yaris Cross 298 5.9% + 48.3% 8 1,887 4.4% + 56.9% 2 8
2 Toyota Corolla 261 5.2% – 22.8% 1 2,664 6.1% – 20.3% 1 2
3 Toyota C-HR 175 3.5% + 165.2% 11 886 2.0% – 6.4% 11 14
4 Volvo EX30 161 3.2% new 2 1,433 3.3% new 5 210
5 Toyota Yaris 141 2.8% – 46.8% 3 1,779 4.1% + 15.7% 3 6
6 Nissan Qashqai 130 2.6% + 80.6% 5 1,332 3.1% + 77.8% 6 15
7 Volvo XC60 118 2.3% – 36.2% 15 956 2.2% – 37.8% 8 5
8 VW ID.4 101 2.0% – 22.9% 12 789 1.8% – 41.9% 13 10
9 Opel Astra 98 1.9% n/a n/a n/a n/a n/a n/a 54
10 Skoda Octavia 96 1.9% – 57.1% 9 1,516 3.5% + 26.5% 4 3
11 Kia Ceed 94 1.9% – 15.3% 7 890 2.1% + 6.1% 9 12
12 Skoda Enyaq 83 1.6% – 54.4% 16 692 1.6% – 51.5% 15 4
13 Volvo V60 75 1.5% – 17.6% 17 818 1.9% + 20.5% 12 19
14 Toyota RAV4 67 1.3% – 59.1% 18 763 1.8% – 19.3% 14 9
15 Mercedes GLC 64 1.3% + 12.3% 23 550 1.3% + 47.1% 18 39
16 VW Tiguan 61 1.2% – 30.7% n/a 329 0.8% – 33.1% 32 24
17 Audi Q4 56 1.1% – 34.9% 21 587 1.4% – 23.9% 17 16
18 Kia Niro 53 1.1% – 31.2% 24 463 1.1% – 3.7% 22 23
19 Ford Kuga 53 1.1% – 3.6% 20 363 0.8% – 28.8% 27 31
20 Ford Focus 50 1.0% – 31.5% n/a 336 0.8% – 36.7% 29 32
21 Tesla Model Y 48 1.0% – 21.3% 4 1,226 2.8% – 49.5% 7 1
22 VW Golf 47 0.9% – 31.9% 14 549 1.3% – 11.5% 19 25
23 Nissan Juke 45 0.9% n/a n/a 329 0.8% + 311.3% 31 102
24 BMW X1 42 0.8% – 43.2% 19 505 1.2% + 41.5% 20 33
25 Kia Stonic 39 0.8% – 42.6% 13 463 1.1% – 23.6% 21 22
n/a Skoda Fabia 38 0.8% + 46.1% 10 415 1.0% + 33.0% 23 49
n/a Skoda Kamiq 38 0.8% – 58.7% n/a 322 0.7% – 39.8% 33 27
n/a Hyundai Ioniq 5 36 0.7% + 176.9% n/a 382 0.9% + 37.4% 25 40
n/a Kia Sportage 35 0.7% – 63.5% n/a 374 0.9% – 18.5% 26 30
n/a Volvo XC40 27 0.5% – 75.9% 25 888 2.0% – 26.9% 10 7
n/a VW ID.7 27 0.5% new 22 341 0.8% new 28 n/a
n/a BMW i4 24 0.5% – 82.4% n/a 403 0.9% – 53.0% 24 11
n/a Volvo C40 12 0.2% – 53.8% n/a 329 0.8% – 48.9% 30 17
n/a Tesla Model 3 6 0.1% – 88.2% 6 616 1.4% + 14.3% 16 18

Source: AUT

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