Why new cars aren’t always “better than the old one”

Matt Prior column 070824

Matt Prior questions whether brands should be bolder with performance models as electrification takes hold

I used to think that ‘it’s better than the old one’ was one of the lazier tropes in this business.

New reviewers would get steered away from writing things like ‘they’ve improved it’, because if a company had spent a billion quid developing a new car using the latest technology, it would be fairly catastrophic if it wasn’t better than a vehicle they had designed a decade earlier.

So catastrophic that, with very few notable exceptions aside (such as Nissan’s 2010 Micra), it tended not to happen.

Last week, though, our cover featured one of those ‘man bites dog’ lines about the latest Mercedes-AMG C63: “It’s not as good as the old one”. Gulp.

This is worrying for companies that need to replace driver’s cars with ones that do the same thing but with powertrains they’re being manoeuvred into.

The old C63’s endearing V8 engine has been replaced by something with half as many cylinders, less charisma and more weight. And while I haven’t driven the new BMW M5 yet, it will come in at more than 2400kg.

We’ve got used to these cars being a certain way, and I don’t think it’s a guarantee that they will do the same thing, only better, in the future.

This brings me to cars like the new Hyundai Ioniq 5 N, of this week’s road test.

It doesn’t aim to do things better than were done by earlier hot Hyundais, like the i20 N and i30 N, because that’s no longer possible. Instead, it just sets out to do something entirely new, and it nails it.

I do wonder: if you can’t necessarily improve something, maybe you need to reinvent it.

Commercials Cooperation Advertisements:


(1) IT Teacher IT Freelance

IT電腦補習

立刻註冊及報名電腦補習課程吧!
电子计算机 -教育 -IT 電腦班” ( IT電腦補習 ) 提供一個方便的电子计算机 教育平台, 為大家配對信息技术, 電腦 老師, IT freelance 和 programming expert. 讓大家方便地就能找到合適的電腦補習, 電腦班, 家教, 私人老師.
We are a education and information platform which you can find a IT private tutorial teacher or freelance.
Also we provide different information about information technology, Computer, programming, mobile, Android, apple, game, movie, anime, animation…


(2) ITSec

https://itsec.vip/

www.ITSec.vip

www.Sraa.com.hk

www.ITSec.hk

www.Penetrationtest.hk

www.ITSeceu.uk

Secure Your Computers from Cyber Threats and mitigate risks with professional services to defend Hackers.

ITSec provide IT Security and Compliance Services, including IT Compliance Services, Risk Assessment, IT Audit, Security Assessment and Audit, ISO 27001 Consulting and Certification, GDPR Compliance Services, Privacy Impact Assessment (PIA), Penetration test, Ethical Hacking, Vulnerabilities scan, IT Consulting, Data Privacy Consulting, Data Protection Services, Information Security Consulting, Cyber Security Consulting, Network Security Audit, Security Awareness Training.

Contact us right away.

Email (Prefer using email to contact us):
SalesExecutive@ITSec.vip

Leave a Reply

Your email address will not be published. Required fields are marked *