The Toyota Town Ace is the most popular vehicle in Taiwan in August.
The Taiwanese new car market sinks -17% year-on-year in August to 29,403 units, sending the year-to-date tally into negative at -1.6% to 307,584. There are a few explanations for this brutal fall. August 4 marked the start of the traditional folk month, a weak period for new car registrations. Also, on July 30 the Industrial Development Administration of the Ministry of Economic Affairs announced the implementation of a new control system for Chinese components assembled in Taiwan from August 1. This means a letter of commitment on the “localised supply chain cooperation value ratio” must be submitted. This has sent shockwaves to Taiwan’s automobile industry and impacted sales negatively.
Toyota (-16.1%) follows the market and remains ultra dominant at 28.2% share. Not impacted by localised components as it is a pure importer, Mercedes soars 63.9% year-on-year but only achieves 6.1% share vs. 6% so far this year. Lexus (-13.5%) is pushed down to #3 but resists relatively well. Honda (-31.2%) is hit hard at #4 ahead of Hyundai (-17.6%) and a solid – in context – BMW (-7%). Volkswagen (-21.1%) struggles year-on-year but jumps up to #7 and 4.1% share vs. #13 and 2.7% year-to-date. CMC (+19%) and Mazda (+0.2%) are the only additional Top 10 members in positive with Mitsubishi (-27.2%), in dire straits, closing out the Top 10. Notice also MG off -54.6%.
Model-wise, the Toyota Town Ace (+41.4%) delivers a first ever pole position thanks to soaring sales. The traditional leader, the Toyota Corolla Cross (-38.2%), ends the month just 11 units below. The Toyota RAV4 (-30.4%) is also in a difficult situation but manages to hold onto the third place, a ranking is also has year-to-date. The new Yaris Cross is up two spots on July to #4, making it four Toyotas in the Top 4 like one year ago in August 2023. The CMC Veryca (-22.4%) is up three ranks on last month to conclude the Top 5 ahead of the Tesla Model Y (+36.3%) up 22 spots to #6.
Previous month: Taiwan July 2024: Toyota Corolla Cross ultra dominant, YTD figures tilt into positive
One year ago: Taiwan August 2023: 4 Toyotas in Top 4, MG HS breaks ranking record again
Full August 2024 Top 10 brands and Top 60 models below.
Taiwan August 2024 – brands:
| Pos | Brand | Aug-24 | % | /23 | Jul | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 8,284 | 28.2% | – 16.1% | 1 | 81,412 | 26.5% | – 1.6% | 1 | 1 |
| 2 | Mercedes | 1,780 | 6.1% | + 63.9% | 3 | 18,590 | 6.0% | + 13.6% | 3 | 4 |
| 3 | Lexus | 1,586 | 5.4% | – 13.5% | 2 | 20,064 | 6.5% | – 10.0% | 2 | 3 |
| 4 | Honda | 1,492 | 5.1% | – 31.2% | 4 | 17,718 | 5.8% | – 1.9% | 4 | 2 |
| 5 | Hyundai | 1,331 | 4.5% | – 17.6% | 6 | 15,705 | 5.1% | + 4.5% | 5 | 6 |
| 6 | BMW | 1,203 | 4.1% | – 7.0% | 5 | 13,294 | 4.3% | + 5.3% | 8 | 9 |
| 7 | Volkswagen | 1,191 | 4.1% | – 21.1% | n/a | 8,287 | 2.7% | – 25.9% | 13 | 10 |
| 8 | CMC | 1,170 | 4.0% | + 19.0% | 8 | 13,375 | 4.3% | + 9.0% | 7 | 8 |
| 9 | Mazda | 1,123 | 3.8% | + 0.2% | 10 | 9,508 | 3.1% | n/a | 11 | n/a |
| 10 | Mitsubishi | 1,077 | 3.7% | – 27.2% | 9 | 10,745 | 3.5% | – 9.0% | 10 | n/a |
| 11 | Nissan | 1,039 | 3.5% | – 20.1% | 7 | 13,009 | 4.2% | – 6.6% | 9 | 5 |
| n/a | Tesla | 906 | 3.1% | – 3.5% | n/a | 9,439 | 3.1% | + 9.6% | 12 | n/a |
| n/a | MG | 534 | 1.8% | – 54.6% | n/a | 13,668 | 4.4% | + 88.5% | 6 | n/a |
Taiwan August 2024 – models:
| Pos | Model | Aug-24 | % | /23 | Jul | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota Town Ace | 1,914 | 6.5% | + 41.4% | 2 | 14,818 | 4.8% | + 29.3% | 2 | 4 |
| 2 | Toyota Corolla Cross | 1,903 | 6.5% | – 38.2% | 1 | 20,359 | 6.6% | – 16.1% | 1 | 1 |
| 3 | Toyota RAV4 | 1,271 | 4.3% | – 30.4% | 3 | 13,298 | 4.3% | + 17.5% | 3 | 3 |
| 4 | Toyota Yaris Cross | 1,115 | 3.8% | new | 6 | 10,976 | 3.6% | new | 4 | 28 |
| 5 | CMC Veryca | 763 | 2.6% | – 22.4% | 8 | 8,049 | 2.6% | – 11.5% | 8 | 6 |
| 6 | Tesla Model Y | 755 | 2.6% | + 36.3% | 28 | 5,710 | 1.9% | – 12.6% | 12 | 10 |
| 7 | Honda CR-V | 733 | 2.5% | – 30.3% | 4 | 10,002 | 3.3% | – 12.1% | 5 | 2 |
| 8 | Toyota Corolla Altis | 656 | 2.2% | – 45.2% | 7 | 7,689 | 2.5% | – 26.2% | 9 | 5 |
| 9 | Lexus NX | 646 | 2.2% | – 13.9% | 5 | 8,833 | 2.9% | – 11.7% | 7 | 7 |
| 10 | Mitsubishi Delica | 515 | 1.8% | – 22.3% | 11 | 5,341 | 1.7% | – 4.9% | 13 | 13 |
| 11 | Mercedes GLC Class | 508 | 1.7% | + 200.6% | 10 | 5,722 | 1.9% | + 58.2% | 11 | 16 |
| 12 | Ford Focus | 444 | 1.5% | – 55.5% | 12 | 4,907 | 1.6% | – 45.5% | 16 | 8 |
| 13 | Hyundai Tucson | 420 | 1.4% | + 16.7% | 17 | 5,825 | 1.9% | + 66.0% | 10 | 20 |
| 14 | Luxgen n7 | 413 | 1.4% | new | 9 | 5,115 | 1.7% | new | 15 | n/a |
| 15 | CMC Zinger | 407 | 1.4% | n/a | 14 | 5,326 | 1.7% | + 67.8% | 14 | 21 |
| 16 | Volvo XC40 | 406 | 1.4% | – 29.8% | 32 | 3,025 | 1.0% | + 128.8% | 27 | 36 |
| 17 | Honda HR-V | 367 | 1.2% | – 39.3% | n/a | 3,657 | 1.2% | – 18.3% | 22 | 14 |
| 18 | Suzuki Swift | 361 | 1.2% | + 2.3% | n/a | 1,577 | 0.5% | – 32.2% | 40 | 33 |
| 19 | Toyota Vios | 347 | 1.2% | – 58.4% | 21 | 3,500 | 1.1% | – 8.9% | 23 | 17 |
| 20 | Honda Fit | 344 | 1.2% | – 27.9% | 20 | 3,370 | 1.1% | – 2.5% | 24 | 23 |
| 21 | MG HS | 309 | 1.1% | – 71.3% | 13 | 9,301 | 3.0% | + 28.3% | 6 | 9 |
| 22 | VW Tiguan | 308 | 1.0% | – 29.7% | 33 | 2,004 | 0.7% | – 44.9% | 33 | 24 |
| 23 | Mazda CX-5 | 304 | 1.0% | – 25.1% | 19 | 3,069 | 1.0% | – 4.9% | 26 | 26 |
| 24 | Ford Kuga | 301 | 1.0% | – 53.3% | 23 | n/a | n/a | n/a | n/a | 15 |
| 25 | VW Golf | 296 | 1.0% | – 17.1% | 31 | 1,973 | 0.6% | + 12.0% | 34 | 41 |
| 26 | Mazda3 | 285 | 1.0% | – 17.9% | 36 | 2,056 | 0.7% | – 26.3% | 32 | 30 |
| 27 | Toyota Camry | 284 | 1.0% | n/a | 24 | 1,852 | 0.6% | n/a | 35 | 37 |
| 28 | Lexus UX | 282 | 1.0% | – 24.0% | 30 | 2,803 | 0.9% | – 27.3% | 29 | 25 |
| 29 | Mercedes E Class | 277 | 0.9% | + 211.2% | 34 | 1,691 | 0.5% | + 43.9% | 37 | 57 |
| 30 | Nissan Kicks | 275 | 0.9% | – 57.0% | 18 | 3,977 | 1.3% | – 38.8% | 18 | 11 |
| 31 | Nissan X-Trail | 273 | 0.9% | n/a | 16 | 4,374 | 1.4% | n/a | 17 | 27 |
| 32 | Hyundai Custin | 248 | 0.8% | – 55.0% | 22 | 3,733 | 1.2% | – 15.8% | 21 | 19 |
| 33 | Volvo XC60 | 235 | 0.8% | – 35.6% | 42 | n/a | n/a | n/a | n/a | 44 |
| 34 | Lexus RX | 229 | 0.8% | – 48.2% | 15 | 3,882 | 1.3% | – 15.9% | 20 | 18 |
| 35 | Mazda CX-30 | 223 | 0.8% | + 10.4% | 41 | 1,577 | 0.5% | – 28.1% | 41 | 39 |
| 36 | Toyota Sienta | 211 | 0.7% | – 61.6% | 35 | n/a | n/a | n/a | n/a | 22 |
| 37 | Suzuki Jimny | 208 | 0.7% | n/a | 56 | n/a | n/a | n/a | n/a | n/a |
| 38 | Mercedes GLE Class | 195 | 0.7% | + 1.0% | 54 | 1,393 | 0.5% | + 5.2% | 45 | 48 |
| 39 | Nissan Sentra | 192 | 0.7% | – 20.0% | 26 | 2,887 | 0.9% | – 12.5% | 28 | 29 |
| 40 | Mitsubishi Colt Plus | 190 | 0.6% | – 42.8% | 37 | 1,540 | 0.5% | – 39.8% | 43 | 32 |
| 41 | Hyundai Venue | 185 | 0.6% | – 26.3% | 29 | 2,213 | 0.7% | – 23.3% | 31 | 34 |
| 42 | Lexus LBX | 178 | 0.6% | new | 44 | n/a | n/a | new | n/a | – |
| 43 | Kia Sportage | 178 | 0.6% | – 51.8% | 25 | 3,131 | 1.0% | + 66.9% | 25 | 38 |
| 44 | MG ZS | 169 | 0.6% | n/a | 27 | 3,932 | 1.3% | n/a | 19 | 47 |
| 45 | Skoda Octavia | 163 | 0.6% | + 5.2% | 47 | 1,705 | 0.6% | + 64.6% | 36 | 45 |
| 46 | Mercedes EQE SUV | 162 | 0.6% | n/a | 55 | 613 | 0.2% | n/a | 56 | n/a |
| 47 | Lexus LM | 141 | 0.5% | n/a | n/a | 875 | 0.3% | n/a | 49 | n/a |
| 48 | Skoda Kamiq | 138 | 0.5% | + 34.0% | 60 | n/a | n/a | n/a | n/a | 54 |
| 49 | Mercedes GLA Class | 136 | 0.5% | n/a | 38 | 1,688 | 0.5% | + 31.8% | 38 | 52 |
| 50 | VW T-Roc | 132 | 0.4% | – 55.1% | n/a | n/a | n/a | n/a | n/a | 40 |
| 51 | Toyota Granvia | 131 | 0.4% | + 3.1% | 58 | 732 | 0.2% | – 14.6% | 53 | n/a |
| 52 | VW T-Cross | 126 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 53 | Mazda CX-60 | 124 | 0.4% | n/a | 59 | 1,589 | 0.5% | n/a | 39 | n/a |
| 54 | BMW iX | 122 | 0.4% | n/a | n/a | n/a | n/a | n/a | 59 | n/a |
| 55 | BMW iX1 | 112 | 0.4% | n/a | 40 | n/a | n/a | n/a | n/a | n/a |
| 56 | Skoda Kodiaq | 106 | 0.4% | – 38.0% | n/a | n/a | n/a | n/a | 53 | 49 |
| 57 | VW Caravelle | 105 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 58 | BMW X3 | 105 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 59 | BMW 3 Series | 104 | 0.4% | + 10.6% | 57 | 1,100 | 0.4% | – 3.8% | 47 | 55 |
| 60 | Volvo XC90 | 102 | 0.3% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
Source: u-car.com.tw
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