- Jaguar’s managing director has announced plans to introduce a new concept later this year.
- It will preview the brand’s all-electric future, which will be spearheaded by a new four-door GT.
- Rawdon Glover said Jaguar won’t build cars that don’t make customers want to spend £120,000.
Jaguar, as we know it, is about to die as the company pivots to become a pure-electric, ‘super luxury’ brand, moving into the territory of marques like Bentley. This is a daring undertaking as existing models will be phased out and some markets won’t get a new Jag for roughly a year.
That sounds like a recipe for disaster, but Jaguar believes it’s the best strategy for the future. As Managing Director Rawdon Glover recently explained to Top Gear, the brand is at a “crossroads” and needed to “elevate itself out of the [mass] premium space.”
More: Jaguar Confirms Electric 4-Door GT With 430 Mile Range And $125K Starting Price
It’s no secret that Jaguar struggled to compete with German rivals and numbers have been pretty grim. U.S. sales have fallen every year since 2019 and the company only sold 8,348 vehicles in America last year. The situation isn’t much better in Europe as sales fell from 84,219 units in 2018 to 23,923 units in 2022.
Those numbers will likely plummet when the company starts their “firebreak,” which will separate the current era from the new one. During this time, the automaker will rely on the F-Pace and dealers won’t have much to sell. Some are expected to throw in the towel and Glover acknowledged there will be some “very painful things” as part of the move upmarket.
However, he believes the strategy is the right move as it will lead to the complete reinvention of the brand. Glover also told the publication, “With every decision we make, we ask ‘is this going to make people think about Jaguar the way we need them to?’ If it doesn’t make them want to pay £120,000 ($156,890) we don’t do it.”
While the wait has been “hugely frustrating,” Jaguar will reportedly show a concept before the end of the year. Details are limited, but the company has previously confirmed they’re working on a four-door GT that will be the most powerful Jag ever created. It will ride on the all-new Jaguar Electric Architecture (JEA) and offer a range of up to 430 miles (700 km).
It will be the star of a reduced lineup consisting of three vehicles, including at least one SUV, all built on the same JEA platform. That’s a far cry from today, but Glover said they need to go back to the days when “we made beautiful desirable cars, not in huge numbers and not having huge numbers in the portfolio.”
Commercials Cooperation Advertisements:
(1) IT Teacher IT Freelance
立刻註冊及報名電腦補習課程吧!
电子计算机 -教育 -IT 電腦班” ( IT電腦補習 ) 提供一個方便的电子计算机 教育平台, 為大家配對信息技术, 電腦 老師, IT freelance 和 programming expert. 讓大家方便地就能找到合適的電腦補習, 電腦班, 家教, 私人老師.
We are a education and information platform which you can find a IT private tutorial teacher or freelance.
Also we provide different information about information technology, Computer, programming, mobile, Android, apple, game, movie, anime, animation…
(2) ITSec
www.ITSeceu.uk
Secure Your Computers from Cyber Threats and mitigate risks with professional services to defend Hackers.
ITSec provide IT Security and Compliance Services, including IT Compliance Services, Risk Assessment, IT Audit, Security Assessment and Audit, ISO 27001 Consulting and Certification, GDPR Compliance Services, Privacy Impact Assessment (PIA), Penetration test, Ethical Hacking, Vulnerabilities scan, IT Consulting, Data Privacy Consulting, Data Protection Services, Information Security Consulting, Cyber Security Consulting, Network Security Audit, Security Awareness Training.
Contact us right away.
Email (Prefer using email to contact us):
SalesExecutive@ITSec.vip