VW Lifts ID.4 Stop Sale Order, Which Caused Q4 Sales To Plummet 94%


  • Volkswagen dealers are finally getting parts to fix the ID.4 and resume sales.
  • ID.4 production is slated to restart in the coming weeks and the automaker is promising lease deals.
  • Volkswagen sales jumped 15.2% last year, thanks in part to strong demand for the Atlas and Jetta.

Door handle problems have plagued the Volkswagen ID.4, sparking recalls, a production halt, and a stop sale order. This has had a devastating impact on the company’s bottom line as sales plunged 93.9% in the fourth quarter and dropped 55% for the year.

Those are brutal statistics, but there’s light at the end of the tunnel. Earlier today, Volkswagen announced the availability of replacement door handles that will not only enable dealers to repair customer vehicles, but also fix models that have been sitting in inventory unable to be sold.

More: VW Stops ID.4 Production Because It Can’t Fix Leaky Door Handles

This means the stop sale order is being lifted and the company is gearing up to introduce some “highly competitive lease offers” to celebrate the relaunch. Furthermore, Volkswagen is set to resume production in Chattanooga, Tennessee in the coming weeks.

Getting back to sales, Volkswagen of America sold 379,178 vehicles last year for a 15.2% increase. The brand’s best-selling model was the Atlas, which was up 24.1% to 75,516 units. The facelifted Jetta is also a hit as sales were up 51.5%.

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In fact, every single model saw sales increase besides the ID.4. As for the Arteon, it was axed for the 2024 model year and dealers are simply clearing out existing inventory. It’s mostly gone at this point, but a quick search shows around 20 new units in stock, some with discounts of approximately $10,000.

The brand’s latest model, the ID. Buzz, appears to be off to a modest start as dealers only moved 1,162 units in the fourth quarter. However, it’s important to note deliveries didn’t begin until late in the quarter and the model has been subject to hefty markups.

2024 VW U.S. Sales
Model Q4 24 Q4 23 % Chg 2024 2023 % Chg
Atlas 21,245 19,349 9.8% 75,516 60,859 24.1%
Atlas Cross 10,713 10,790 -0.7% 38,871 34,816 11.6%
Taos 16,209 15,305 5.9% 63,882 58,889 8.5%
Tiguan 30,477 20,529 48.5% 94,372 76,228 23.8%
ID.4 646 10,634 -93.9% 17,021 37,789 -55.0%
ID. Buzz 1,162 0 100.0% 1,162 0 100.0%
TOTAL SUV 80,452 76,607 5.0% 290,824 268,581 8.3%
Jetta 18,918 16,852 12.3% 71,829 47,408 51.5%
Arteon 69 508 -86.4% 1,256 2,347 -46.5%
GTI 2,668 1,730 54.2% 11,072 7,451 48.6%
Golf R 1,087 789 37.8% 4,196 3,238 29.6%
TOTAL CAR 22,742 19,879 14.4% 88,353 60,444 46.2%
TOTAL SALES 103,194 96,486 7.0% 379,178 329,029 15.2%

SWIPE


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