- Chrysler’s rebirth is set to begin in 2026 with a facelifted Pacifica and an all-new crossover.
- The latter will reportedly be “large,” and offered with hybrid and electric powertrains.
- CEO Chris Feuell said they’re working on an affordable, “industrialized” version of the Halcyon concept.
Zombies have invaded Stellantis and they’re just as hard to kill as the undead. However, multiple brands are defying the odds and continuing to exist long after they’ve stopped serving a purpose.
Chrysler is the poster child of this as their latest and greatest innovation is the 2025 Voyager. However, instead of being all-new, it’s simply a pre-facelift Pacifica with a $39,995 price tag.
More: The Stunning Halcyon Concept Is Why Chrysler Axed The Airflow
That’s hardly compelling, so it’s not surprising that U.S. sales dropped 7% last year to 124,683 units—a stark contrast to the nearly 600,000 vehicles the brand sold in 2005. That’s an 80% nosedive in two decades. The situation looks even worse when you consider the 300 is no longer with us and only a few hundred units remain in inventory.
While a mercy killing would almost be welcome at this point, Chrysler CEO Chris Feuell said the brand isn’t going anywhere. Quite the opposite as it’s “being well invested in” and has a “very bright future.”
Speaking to CNBC, Feuell said the company found a new audience with the Halcyon concept and stated some of the design elements seen on the car will carryover to production models. She went on to say we can expect a very modern and sleek styling language that isn’t overly complicated.
While the concept was largely a flight of fantasy, Feuell said they’re working on bringing a “real industrialized” version of the car to market. She added it will be affordable, although the price tag and timing is anyone’s guess.
In the near term, a facelifted Pacifica is due next year. It will reportedly offer an updated plug-in hybrid powertrain. A Pacifica EV will follow, but the gas-powered model will reportedly stick around until the end of the decade.
More importantly, a large crossover is slated to arrive in 2026 and fill a sizable gap that has been left vacant ever since the Aspen was axed. It will reportedly be offered in hybrid and electric guise, and dealers are said to be delighted. Of course, at this point, they’d be happy with almost anything.
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