As we gear up for NADA 2025 in New Orleans, automotive dealers
face the dual challenges of managing rising inventory levels and
preparing for an influx of new model launches.
In this competitive landscape, a seamless, data-informed sales
cycle is essential for dealerships looking to attract customers,
close deals faster, and optimize profitability.
This is where actionable insights and the right tools come into
play. S&P Global Mobility's latest eBook, 3 Steps to Accelerate
Your Sales Cycle, provides a blueprint for dealerships looking to
navigate these challenges and come out ahead.
The eBook outlines three crucial steps that can transform your
sales process — and we're giving you a sneak peek into how
these steps can work for your dealership. The solutions will be
presented to attendees at NADA 2025 – make sure to visit our
booth #3735 and sign up for demonstrations.
Step 1: Identify New Sales Opportunities
The foundation of any successful sales strategy begins with
understanding the market. By understanding demand, market share,
and customer loyalty, dealerships can uncover untapped sales
opportunities and create targeted strategies that align with their
local market dynamics.
In our eBook, we dive into how dealerships can leverage tools
like Market Impact to gain real-time insights into sales trends,
pinpoint in-demand vehicles, and capitalize on competitive
opportunities. These insights give you the edge you need to stay
ahead of the competition.
Step 2: Reach the Right Buyers
Once you've identified sales opportunities, the next step is
connecting with the right customers. Today, it's not enough to cast
a wide net — dealerships must target the right audience at the
right time. This means building audience profiles using both
first-party data and external market intelligence to identify which
customers are most likely to purchase.
With platforms like Polk Auto Direct, dealerships can target
more than 1,000 customer segments, ensuring that their marketing
efforts are both efficient and effective. The eBook provides
actionable advice on how to maximize your marketing ROI.
Step 3: Close More Profitable Deals
The final step to accelerating your sales cycle is ensuring that
you're closing deals profitably. By offering transparent payment
options and optimizing financing across a variety of lenders,
dealerships can not only improve the customer experience but also
protect their margins.
In our eBook, we explore how tools like mDesking can help
dealerships streamline their desking process by providing instant,
accurate payment options. This reduces costly errors and ensures
you're offering the best deal for both your customer and your
dealership's bottom line.
Download the eBook and Meet Us at NADA 2025
The automotive industry is more competitive than ever, and
staying ahead of market trends is essential for success. 3 Steps to
Accelerate Your Sales Cycle is packed with insights and tools that
can help your dealership identify new opportunities, target the
right buyers, and close more profitable deals.
Don't miss out on this essential guide — download the full
eBook now and start transforming your sales cycle. You'll gain
access to industry-leading solutions like Market Impact, Polk Auto
Direct, and mDesking that will help you drive smarter decisions and
achieve long-term success.
Want to dive deeper into these strategies? Book a meeting with
us at NADA 2025 in New Orleans on Jan. 24-26, where we'll showcase
these solutions and discuss how they can accelerate your sales
cycle.