As you know Sephora entered a deal with Kohl’s to bring us Sephora at Kohl’s. Stores were completely revamped to create an entire Sephora experience within Kohl’s and even had their own entrances at theses locations.
I always thought JCPenny and Kohl’s was an odd fit for Sephora. Ulta was over there doing the most to woe Target and insert themselves into hundreds of Target locations and it felt like a marriage most perfect. But Sephora deciding hey, how about we go and partner up with Kohl’s felt like a marriage most unusual. I just associate Sephora with a certain luxury where as JCPenny and Kohl’s are a more affordable department store option. It didn’t seem a good fit.
Now things are even more tricky because Kohl’s is about to close 27 locations!