The start of the year is a chance for a clean slate, which means that looking ahead to the trends to expect for the new season is a great way to switch up your style. From colourful eyeshadows to bold brows and glowing skin, there are some gorgeous, wearable makeup looks hot off the catwalks that are well worth trying this year.
5 SS25 Makeup Trends I’m Loving
Soft Blue & Green Shadow
Show Note: Trove SS25
Green and blue eyeshadow might not sound like the most wearable style, but subtle, soft pastel hues are making a comeback for the new season, with a focus on soft blues and greens for eye makeup. This trend, showcased beautifully at the Tove show, offers a fresh and dreamy alternative to traditional neutral eyeshadows. The look is all about creating a watercolor-like wash of color across the lids, evoking a sense of serenity.
‘Underpainting’ Sculpting
Show Note: 16Arlington
The ‘underpainting’ technique, an update on traditional contouring, took centre stage at the 16Arlington show. This method involves applying contour and blush before foundation, resulting in a naturally sculpted appearance.
Glowing Skin
Show Note: Patrick McDowell SS25
The quest for radiant, luminous skin continues to dominate beauty trends, as evidenced by the looks at Patrick McDowell’s show. The focus is on achieving an otherworldly glow that appears to come from within. Dominic Skinner described his look as “luxurious skin with a barbed wire eye,” combining ethereal radiance with edgy details.
Berry Lips
Show Note: Roksanda SS25
Thought deep berry lips were just for winter? Think again. If you suit a rich deep red or berry lip colour, there’s plenty of inspiration to be found on the SS25 catwalks. The deep blackberry gloss on display at Roksanda complements the burgundy colours still dominating the high street this season.
Bold Brows, No Mascara
Show Note: JW Anderson
JW Anderson’s show embraced a bold yet minimalist approach to eye makeup, featuring strong, defined brows paired with mascara-free lashes. If you’re looking to move towards more natural, effortless beauty looks this year, this is one for you to work on now.
READ NEXT: 5 Hair Trends For 2025
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