The Kia Soluto is the best-selling vehicle in Ecuador in January.
The Ecuadorian new car market drops -11.8% year-on-year in January to 8,240 registrations. This is the weakest January result since 2017. After celebrating 30 years in a row at #1, Chevrolet is hit hard this month with sales down -35.2% to 16.5% share. Kia (+3.6%) in contrast braves the negative environment and comes within just 58 sales of Chevrolet. Hyundai (+14.3%) does even better and advances to #3 as a result, toppling Toyota (-23.9%). Chery (-14.1%) stays at #5 but falls faster than the market. GWM (+34.3%), Hino (+22.5%) and Suzuki (+4.5%) also post market-defying lifts in the remainder of the Top 10. Below, notice BYD (+216.7%) up to #15.
Model-wise, the Kia Soluto topples the Chevrolet D-Max to land in pole position with 6.7% share. The Chevrolet Groove is at 3.5% of the market ahead of the Kia Sonet at 3%. Both models reprise their FY2024 ranking at #3 and #4 respectively. The GWM Poer is up to #5 and the Kia Seltos up to #6.
Previous post: Ecuador Full Year 2024: Chevrolet celebrates 30 straight years at #1
Full January 2025 Top 20 brands and Top 10 models below.
Ecuador January 2025 – brands:
| Pos | Brand | Jan-25 | % | /24 | FY24 |
| 1 | Chevrolet | 1,363 | 16.5% | – 35.2% | 1 |
| 2 | Kia | 1,305 | 15.8% | + 3.6% | 2 |
| 3 | Hyundai | 528 | 6.4% | + 14.3% | 4 |
| 4 | Toyota | 453 | 5.5% | – 23.9% | 3 |
| 5 | Chery | 443 | 5.4% | – 14.1% | 5 |
| 6 | Suzuki | 352 | 4.3% | + 4.5% | 6 |
| 7 | GWM | 317 | 3.8% | + 34.3% | 8 |
| 8 | Renault | 295 | 3.6% | – 11.1% | 7 |
| 9 | Hino | 218 | 2.6% | + 22.5% | 13 |
| 10 | JAC | 206 | 2.5% | – 1.4% | 9 |
| 11 | Mazda | 201 | 2.4% | – 11.1% | 14 |
| 12 | Volkswagen | 185 | 2.2% | – 34.9% | 11 |
| 13 | Nissan | 173 | 2.1% | – 39.5% | 12 |
| 14 | Dongfeng | 171 | 2.1% | + 25.7% | 16 |
| 15 | BYD | 152 | 1.8% | + 216.7% | n/a |
| 16 | Sinotruk | 148 | 1.8% | + 22.3% | 17 |
| 17 | JMC | 139 | 1.7% | + 51.1% | n/a |
| 18 | Shineray | 128 | 1.6% | – 31.6% | 15 |
| 19 | DFSK | 125 | 1.5% | – 25.6% | 10 |
| 20 | Foton | 122 | 1.5% | – 7.6% | n/a |
Ecuador January 2025 – models:
| Pos | Model | Jan-25 | % | FY24 |
| 1 | Kia Soluto | 556 | 6.7% | 2 |
| 2 | Chevrolet D-Max | 533 | 6.5% | 1 |
| 3 | Chevrolet Groove | 286 | 3.5% | 3 |
| 4 | Kia Sonet | 251 | 3.0% | 4 |
| 5 | GWM Poer | 171 | 2.1% | 6 |
| 6 | Kia Seltos | 164 | 2.0% | 9 |
| 7 | Kia Sportage | 155 | 1.9% | 7 |
| 8 | Hyundai Grand i10 | 129 | 1.6% | n/a |
| 9 | Toyota Hilux | 109 | 1.3% | n/a |
| 10 | Suzuki Swift | 106 | 1.3% | 10 |
| n/a | Chevrolet Joy Black | 102 | 1.2% | 5 |
| n/a | JAC HFC 1037 | 85 | 1.0% | n/a |
| n/a | Chery Arrizo | 82 | 1.0% | n/a |
| n/a | GWM Wingle | 81 | 1.0% | n/a |
Source: AEADE
