BMW Recalls 1,150 units of the BMW i4 Electric Vehicle
On August 8, 2024, BMW announced a voluntary safety recall affecting approximately 1,150 i4 vehicles due to a potential issue with a left-side longitudinal beam. This beam, a crucial structural component, may not have been...
First published by https://www.bmwblog.com
BMW 2K2 Was a Modern Equivalent to the Sixties Era 2002
In 2008 BMW introduced its 1 Series to the North American market with the US getting the 2 door coupé and convertible. BMW marketing was all abuzz with the 1er being heralded as the second coming of the...
First published by https://www.bmwblog.com
How BMW Paint Colors Have Evolved and Why
The final chapter of Steve Saxty’s “BMW’s Hidden Gems” is devoted to the art of differentiation. Colors, trim, and wheels all allow a buyer to personalize their car, often in order to stand out from...
First published by https://www.bmwblog.com
The History of The BMW Z1 Roadster
In contemplating R&D organizations, Thomas Edison’s company takes precedence—a research and development organization producing new products post-conception and perfection. As large corporations attain a critical mass, they must allocate funds to internal groups envisioning the...
First published by https://www.bmwblog.com
Driven by Design: BMW’s Remarkable Transformation Through Turbulent Times
In 2025, BMW is embarking on a new era with the introduction of the “new” Neue Klasse, marking another phase of reinvention. However, this article will provide a concise overview of BMW’s history, tracing back...
First published by https://www.bmwblog.com
How Photoshop Ignited BMW’s Iconic “Electric” Blue
At the end of July in 2011, BMW assembled an international group of journalists in Frankfurt for the unveiling of the prototypes that would become the i3 and i8. The reveal included the production processes,...
First published by https://www.bmwblog.com