How We Function
We see rules as outdated and limiting. Instead we choose to be trailblazers, breaking boundaries and redefining beauty industry standards. We take pride in being Beauty Rule-Breakers, harnessing the power of technology and innovation to revolutionize the way we approach beauty. With a firm belief in clean, purposeful science and a commitment to sustainability, we […]
The post How We Function first appeared on F.Y.I..Unraveling Frizz: How To Solve For Your Type
We’ve all experienced the frustration of dealing with unruly, frizzy hair at some point. Whether it’s due to humidity, dryness, or damage, frizz can turn a good hair day into a battle against the elements. But that’s why we’re here, to offer you some understanding, and solutions to the dreaded frizz. The Culprits: What Causes […]
The post Unraveling Frizz: How To Solve For Your Type first appeared on F.Y.I..Heatless Curls for Summer: Plop, Sock, and Braid
Summer is the perfect time to embrace your natural curls without subjecting them to damaging heat styling. Heatless curling methods preserve the health and integrity of your hair for your hair’s long-term health. Let’s dive in! Constant heat application damages the hair cuticle, causing irreversible harm over time. The cortex is also affected, leading to […]
The post Heatless Curls for Summer: Plop, Sock, and Braid first appeared on F.Y.I..Slugging: The Ultimate Hair Moisturizing Hack
In the ever-evolving world of TikTok trends, one particular phenomenon has taken hold of the haircare community: slugging. Don’t worry, no snails are (directly) involved. Derived from the popular skincare trend of slugging, which is a well-known moisturizing technique that involves slathering your face with an occlusive product as the last step in your evening […]
The post Slugging: The Ultimate Hair Moisturizing Hack first appeared on F.Y.I..How Your Haircut Can Embrace Your Natural Curls
Summer is also known as Curly Girl Season around here. With temperatures and humidity rising, we find it’s the perfect time to embrace your natural curls instead of fighting against them. Of course we have a plethora of products to let your true curls shine (the highlight might just be our Custom Styling Primer), but […]
The post How Your Haircut Can Embrace Your Natural Curls first appeared on F.Y.I..Unlock the Secrets to the Scalp Microbiome: 8 Essential Tips for Scalp Health
Did you know that your scalp is home to a fascinating world of microorganisms? The scalp microbiome, a bustling community of bacteria, fungi, and viruses, plays a crucial role in maintaining a healthy scalp and hair. Just like the gut microbiome, nurturing the scalp microbiome can have a significant impact on the overall health and […]
The post Unlock the Secrets to the Scalp Microbiome: 8 Essential Tips for Scalp Health first appeared on F.Y.I..Custom Purple Shampoo: Our Mane Squeeze for Vibrant Hair This Summer
Summer is here, which means it’s time to add our Custom Purple Shampoo into your wash-day rotation if you have blond, grey, or highlighted hair. But many are still wary of using a purple shampoo – and we get it, it feels counter-intuitive at first! This is why we did a deep dive into the […]
The post Custom Purple Shampoo: Our Mane Squeeze for Vibrant Hair This Summer first appeared on F.Y.I..