Adding more NBA games in Europe is a tough but profitable task

The NBA could profit by bringing some of basketball's bigest stars to Europe. The challenge is more than logistics.

The NBA continues to have nearly the slightest possible in-season presence in Europe. With two games this season, both in Paris to showcase Victor Wembanyama, the association struggles to meet a continent-wide demand. Emmet Ryan on the challenge and the opportunities that come with expansion The idea of the NBA playing more regular season games […]

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