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Nissan cannot seem to shift Rogues fast enough, with 2023 models still clogging up dealer lots nearly a quarter of the way into 2024. And now that 2024 model year Rogues have begun delivery, Nissan is going old-school in its tactics as it tries to shift a backlog that could amount to as many as 24,000 unsold ’23 MY models. <\/p>\n

Good Ol’ Incentives<\/strong><\/p>\n

A memo sent to Nissan dealers last week offers an incentive of $1,000 for each 2023 Rogue<\/a> sold. However, this offer is strictly contingent on each dealer hitting their own individual targets for the SUV, but both 2023 and 2024 models can count towards this. <\/p>\n

Nissan hopes that this volume-based retail program will kick-start sales of the Rogue, the Japanese carmaker’s best-selling model<\/a> in the U.S. It will likely lead to dealers setting their own discounts on the older model. <\/p>\n

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