{"id":108360,"date":"2024-03-25T19:09:51","date_gmt":"2024-03-25T19:09:51","guid":{"rendered":"https:\/\/www.bmwblog.com\/?p=471911"},"modified":"2024-03-25T19:09:51","modified_gmt":"2024-03-25T19:09:51","slug":"is-bmw-design-finally-back","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2024\/03\/25\/is-bmw-design-finally-back\/","title":{"rendered":"Is BMW Design Finally Back?"},"content":{"rendered":"

BMW has frequently come under fire in the last few years for its controversial design choices. Grilles started getting bigger and bolder, and the manufacturer appeared to be breaking with tradition, interrupting its design evolution that yielded few surprises in the last three or four decades. This dramatic change in design philosophy had a polarizing effect on fans of the brand, who either loved or hated BMW\u2019s new cars.<\/p>\n

Has BMW Lost Its Way?<\/h2>\n

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When looking at models like the G11 7 Series LCI, the G70 7 Series, the iX, the XM, the U06 2 Series Active Tourer, the G22 4 Series, or the G80 M3 and G82 M4, many said BMW design had lost its way. It seemed that everybody except BMW\u2019s defensive designers was against this trend of growing grilles to gargantuan proportions. This even sparked a series of very popular memes that saw the already huge BMW grilles getting even bigger and enveloping cars\u2019 entire front ends.<\/p>\n

Probably the peak exponent of this flamboyant opulence phase in BMW\u2019s design is the XM super SUV<\/a>, which the manufacturer envisioned as a Lamborghini Urus rival. It is a vehicle squarely aimed at extroverts who don\u2019t mind getting attention everywhere they go, but it\u2019s a far cry from BMWs of old, whose classy, understated design proposed a much quieter and more restrained form of luxury.<\/p>\n

BMW Vision Neue Klasse – New Beginnings<\/h2>\n

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This brash approach hasn\u2019t worked as BMW intended it to, though, and it appears that the manufacturer is again going to draw more from its history for the design of future models. Proof of that is the brand\u2019s latest concepts, the Vision Neue Klasse and Vision Neue Klasse X<\/a> design studies, whose main design cues are nods to BMWs from decades past.<\/p>\n