{"id":112379,"date":"2024-04-04T09:25:55","date_gmt":"2024-04-04T08:25:55","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=399869"},"modified":"2024-04-04T09:25:55","modified_gmt":"2024-04-04T08:25:55","slug":"interview-lyca-eyes-openings-from-deals-consumer-cutbacks","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2024\/04\/04\/interview-lyca-eyes-openings-from-deals-consumer-cutbacks\/","title":{"rendered":"Interview: Lyca eyes openings from deals, consumer cutbacks \u00a0"},"content":{"rendered":"

Lyca Group CEO Richard Schafer backed operator consolidation such as a proposed Vodafone UK and 3 UK merger<\/a> to drive consumers towards the MVNO segment, as he also highlighted an opportunity brought by the emergence of eSIM. \u00a0<\/p>\n

\n
\n\"Portrait\n <\/picture>\n <\/div>\n<\/section>\n

In an interview with Mobile World Live<\/em>, the executive (pictured, left<\/em>) said consumers in the UK were already reliant on the MVNO segment to \u201cprovide competitive tension\u201d, noting the reduction in choice from any consolidation was not a positive for the market as a whole.<\/p>\n

However, he added MNOs coming together would likely \u201cdrive a new wave of people to consider the MVNOs and to recognise the value they can provide\u201d.<\/p>\n

Schafer was appointed CEO at the company in 2023 after a stint as CFO. Lyca is headquartered in the UK, but also operates in a number of other markets. In its home country the MVNO runs on the EE network.<\/p>\n

As is perhaps unsurprising, he is bullish on the prospects of the MVNO sector and his own organisation, which has apparently benefited from an increased public cost focus in the current economic climate.<\/p>\n

\u201cThe cost-of-living crisis has ultimately resulted in consumers looking for better value long-term when it comes to essential services, including for their mobile contracts,\u201d he added. \u201cMVNOs like Lyca have always focussed on delivering a no-frills service and that offer has become more appealing, to more people\u201d.<\/p>\n

He notes Lyca\u2019s current strategy surrounds increased customer acquisition in key markets, with current MNO subscribers the prime targets.<\/p>\n

Rebrand<\/strong>
Lyca’s mobile business historically centred around the prepaid segment and provision of discount international calling, however in 2021 it undertook a rebrand to widen its userbase.<\/p>\n

Late in 2023, the company\u2019s UK business added pay monthly contracts to its options, a move Schafer said \u201cputs us in direct competition with the big-four MNOs who currently hold 75 per cent of UK mobile customers\u201d.<\/p>\n

It has been promoting its services as matching MNOs and fighting on cost grounds, noting inflation-linked price rises which have been a significant consumer news story in the UK.<\/p>\n

However, brands like Lyca also face challenges from MNO sub-brands targeting the same groups of cost-conscious consumers.<\/p>\n

\u201c<\/strong>The mobile landscape continues to be extremely competitive,\u201d he added. \u201cIn the UK, the MNOs are going after traditional MVNO customer segments through both the creation of sub-brands and through MVNO deals.”<\/p>\n

class=\"not-prose clear-both my-6 inline-block border-l-[6px] border-mwl-ui pl-0 not-italic dark:border-white\"><\/p>\n
\n \"Quote<\/p>\n

\n MNOs are going after traditional MVNO customer segments through both the creation of sub-brands and through MVNO deals\n <\/p>\n


\n Richard Schafer, CEO
\n <\/span>
\n
\n Lyca Group
\n <\/span>\n <\/div>\n<\/blockquote>\n

\u201cThe MVNO model is, however, well-suited to a competitive and highly penetrated market. It simply comes with the territory.\u201d<\/p>\n

eSIM-driven change<\/strong>
In terms of technology, the executive enthused about the prospects eSIM brings to the MVNO market, with the connectivity system presenting an \u201copportunity for real change\u201d, adding it will \u201cmake it easier for consumers to seamlessly switch between networks\u201d.<\/p>\n

This, he indicated, may aid one of the key challenges for MVNOs of \u201cpersistent inertia\u201d from consumers, who stay with their current providers for more than five years \u201ceven when they think they can get better value elsewhere\u201d.<\/p>\n

Looking to the future, he noted: \u201cAs the world\u2019s largest MVNO, we have built a loyal customer base by delivering reliable, low-cost international calling. There is now a golden opportunity to extend that base by targeting a broader audience and we\u2019ll do that by delivering against our three priorities of value, customer service and reliability\u201d.<\/p>\n

\u201cOf course, our challenge is that this is a lot easier said than done,\u201d Schafer added.<\/p>\n

The post Interview: Lyca eyes openings from deals, consumer cutbacks \u00a0<\/a> appeared first on Mobile World Live<\/a>.<\/p>\n\n

Commercials Cooperation Advertisements:<\/b><\/h2>\r\n


(1) IT Teacher IT Freelance
<\/p>\r\nIT\u96fb\u8166\u88dc\u7fd2<\/a>

\u7acb\u523b\u8a3b\u518a\u53ca\u5831\u540d\u96fb\u8166\u88dc\u7fd2\u8ab2\u7a0b\u5427! <\/a>
\r\n\r\n\u7535\u5b50\u8ba1\u7b97\u673a -\u6559\u80b2 -IT \u96fb\u8166\u73ed\u201d ( IT\u96fb\u8166\u88dc\u7fd2 ) \u63d0\u4f9b\u4e00\u500b\u65b9\u4fbf\u7684\u7535\u5b50\u8ba1\u7b97\u673a \u6559\u80b2\u5e73\u53f0, \u70ba\u5927\u5bb6\u914d\u5c0d\u4fe1\u606f\u6280\u672f, \u96fb\u8166 \u8001\u5e2b, IT freelance \u548c programming expert. \u8b93\u5927\u5bb6\u65b9\u4fbf\u5730\u5c31\u80fd\u627e\u5230\u5408\u9069\u7684\u96fb\u8166\u88dc\u7fd2, \u96fb\u8166\u73ed, \u5bb6\u6559, \u79c1\u4eba\u8001\u5e2b.
\r\n\r\nWe are a education and information platform which you can find a IT private tutorial teacher or freelance.
\r\n\r\nAlso we provide different information about information technology, Computer, programming, mobile, Android, apple, game, movie, anime, animation\u2026 \r\n<\/p>\n


(2) ITSec
<\/p>https:\/\/itsec.vip\/\r\nSecure<\/a> \r\n

\r\n

www.ITSec.vip<\/a>

\r\n

www.Sraa.com.hk<\/a>

\r\n

www.ITSec.hk<\/a>

\r\n

www.Penetrationtest.hk<\/a>

\r\n

www.ITSeceu.uk<\/a>

\r\nSecure Your Computers from Cyber Threats and mitigate risks with professional services to defend Hackers.

\r\nITSec provide IT Security and Compliance Services, including IT Compliance Services, Risk Assessment, IT Audit, Security Assessment and Audit, ISO 27001 Consulting and Certification, GDPR Compliance Services, Privacy Impact Assessment (PIA), Penetration test, Ethical Hacking, Vulnerabilities scan, IT Consulting, Data Privacy Consulting, Data Protection Services, Information Security Consulting, Cyber Security Consulting, Network Security Audit, Security Awareness Training. \r\n

Contact us right away.

Email (Prefer using email to contact us):
SalesExecutive@ITSec.vip<\/p>","protected":false},"excerpt":{"rendered":"

Lyca Group CEO Richard Schafer backed operator consolidation such as the proposed Vodafone and 3 merger in the UK to drive consumers towards the MVNO segment, as he also highlighted opportunities expected from eSIM. \u00a0<\/p>\n

The post Interview: Lyca eyes openings from deals, consumer cutbacks \u00a0<\/a> appeared first on Mobile World Live<\/a>.<\/p>\n","protected":false},"author":129,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[22],"tags":[61,122,127,129,124,128,125,132,131,133,126,130,123,66,94,88,97,56,64,65,60,112,40,75,95,104,33,120,105,101,98,115,30,29,41,86,70,69,68,72,71,26,118,108,87,46,55,48,52,54,51,50,83,62,58,57,109,35,59,63,85,79,82,96,80,27,81,114,44,42,43,45,38,39,110,117,100,111,116,73,89,90,92,91,93,84,78,37,102,34,36,77,67,74,99,113,119,28,121,32,47,49,53,103,31,76],"class_list":["post-112379","post","type-post","status-publish","format-standard","hentry","category-mobile","tag-airpods","tag-anime","tag-anime-characters","tag-anime-cosplay","tag-anime-edits","tag-anime-merchandise","tag-anime-movies","tag-anime-news","tag-anime-recommendations","tag-anime-reviews","tag-anime-series","tag-anime-streaming","tag-animes","tag-app-store","tag-app-store-samsung","tag-appgallery","tag-appgallery-oneplus","tag-apple","tag-apple-music","tag-apple-tv","tag-apple-watch","tag-bbc-sport","tag-best-mobile-games","tag-bixby","tag-bixby-xiaomi","tag-champions-league","tag-cyberpunk","tag-cyberpunk-2077","tag-fantasy-football","tag-fifa","tag-football","tag-formula-1","tag-fortnite","tag-free-fire","tag-free-mobile-games","tag-freebuds-pro","tag-galaxy-a52","tag-galaxy-note-20","tag-galaxy-s21","tag-galaxy-watch-4","tag-galaxy-z-fold-3","tag-game","tag-games","tag-golf","tag-harmonyos","tag-how-to-backup-iphone","tag-how-to-factory-reset-iphone","tag-how-to-reset-iphone","tag-how-to-restore-iphone","tag-how-to-unlock-iphone","tag-how-to-unlock-iphone-5","tag-how-to-unlock-iphone-6","tag-huawei","tag-ios","tag-ipad","tag-iphone","tag-live-soccer","tag-lol","tag-macbook","tag-macos","tag-mate-40-pro","tag-mi-11-lite","tag-mi-home-security-camera-basic-1080p","tag-mi-home-security-camera-basic-1080p-huawei","tag-mi-smart-band-6","tag-minecraft","tag-miui","tag-mlb-scores","tag-mobile-game-design","tag-mobile-game-development","tag-mobile-game-marketing","tag-mobile-game-monetization","tag-mobile-games","tag-mobile-gaming","tag-nba-scores","tag-nba-standings","tag-nfl","tag-nfl-scores","tag-nhl-scores","tag-one-ui","tag-oneplus","tag-oneplus-9-pro","tag-oneplus-buds-pro","tag-oneplus-nord-ce-5g","tag-oxygenos","tag-p40-pro-plus","tag-poco-x3-pro","tag-pokemon","tag-premier-league","tag-pubg","tag-pubg-mobile","tag-redmi-note-10-pro","tag-samsung","tag-samsung-pay","tag-soccer","tag-sports","tag-steam","tag-steeam","tag-top-10-anime","tag-valorant","tag-when-do-the-iphone-7-come-out","tag-when-does-the-iphone-7-come-out","tag-when-is-the-iphone-7-coming-out","tag-world-cup","tag-xbox-series-x","tag-xiaomi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/112379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/comments?post=112379"}],"version-history":[{"count":1,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/112379\/revisions"}],"predecessor-version":[{"id":112380,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/112379\/revisions\/112380"}],"wp:attachment":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/media?parent=112379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/categories?post=112379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/tags?post=112379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}