{"id":133575,"date":"2024-06-19T05:30:31","date_gmt":"2024-06-19T04:30:31","guid":{"rendered":"http:\/\/www.spglobal.com\/mobility\/en\/research-analysis\/briefcase-connected-cars-consumer-preferences.html"},"modified":"2024-06-19T05:30:31","modified_gmt":"2024-06-19T04:30:31","slug":"briefcase-from-cradle-to-grave-oems-long-quest-for-additional-revenue","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2024\/06\/19\/briefcase-from-cradle-to-grave-oems-long-quest-for-additional-revenue\/","title":{"rendered":"BriefCASE: From cradle to grave: OEMs&#8217; long quest for additional revenue"},"content":{"rendered":"<p >The ability of original equipment manufacturers to extract<br \/>\nrevenue from a vehicle once it has left the dealer&#39;s lot is the<br \/>\nholy grail for the motor industry. It&#39;s by no means a new quest,<br \/>\neither. The industry has long recognized the imbalance between the<br \/>\nrevenue that accrues to OEMs at the point of sale and the financial<br \/>\nriches harvested during a vehicle&#39;s life. Jac Nasser, ex-president<br \/>\nand CEO of Ford, even made cradle-to-grave services a cornerstone<br \/>\nof Ford&#39;s strategy in the late 1990s. More recently, many OEMs<br \/>\nwould rather be seen as mobility companies than plain old<br \/>\nautomakers, a nod to the spectrum of services in which they see<br \/>\ngrowth opportunities for their brands.<\/p>\n<p >The opportunities for OEMs are more diverse now than ever in the<br \/>\ncar&#39;s 120-year-plus history. The &#8220;connected&#8221; component of the<br \/>\nconnected, autonomous, sharing and electrification (CASE)<br \/>\nmegatrend, and, more latterly, the software-defined vehicle (SDV)<br \/>\n\u2014 or the now increasingly modish AI-defined vehicle \u2014<br \/>\nemphasize this ability to extract more dollars from consumers, be<br \/>\nit for subscription or one-off payment services. That&#39;s the theory,<br \/>\nin any case. The reality, as BMW discovered with its notorious<br \/>\nheated-seat experiment, can be different.<\/p>\n<p >To better assess demand and consumers&#39; willingness to pay for<br \/>\nconnected car features, S&amp;amp;P Global Mobility conducts a global<br \/>\n<a href=\"https:\/\/app.reach.spglobal.com\/e\/er?utm_campaign=CL_ATI%20BriefCASE%20Weekly%20Newsletter%20-%2014%20_PC024936_e-production_E-170407_DG_0614_1130&amp;amp;utm_medium=email&amp;amp;utm_source=Eloqua&amp;amp;s=1770935282&amp;amp;lid=191219&amp;amp;elqTrackId=9c44652194be45ae850112ffa2c3c092&amp;amp;elq=9e6c54b95bb340b1beb75dd60cdcdd92&amp;amp;elqaid=202489&amp;amp;elqat=1\"><strong>survey of 8,000 vehicle owners<\/strong><\/a> annually. Here<br \/>\nare some insights from the survey:<\/p>\n<h2 ><strong>Connected services brands and perceptions<\/strong><\/h2>\n<p >Most respondents had a favorable opinion of their existing or<br \/>\nmost recent connected services brand, and 83% would likely<br \/>\nrecommend it to a friend. Positive opinions were higher for<br \/>\nregional\/local automaker brands.<\/p>\n<p >Compared with last year&#39;s survey, the top three connected<br \/>\nservices brands per country remained almost the same across the<br \/>\nboard. However, the US and Brazilian markets saw a change in<br \/>\npreferences. In the US, OnStar retained its top spot, but FordPass<br \/>\nand Honda Connect were new entrants to second and third. In Brazil,<br \/>\nVolkswagen We Connect, Toyota&#39;s T-Connect and Honda Connect were<br \/>\nall newcomers in the top three.<\/p>\n<p >There was a slight decline in the likelihood of recommending<br \/>\nconnected services brands: a warning to automakers. In this year&#39;s<br \/>\nsurvey, 43% of respondents were &#8220;very likely&#8221; to recommend their<br \/>\nchosen brand&#39;s services, compared with 47% in the prior year. The<br \/>\ncountries where respondents were most likely to recommend connected<br \/>\nservices were Brazil, with 94%, and mainland China and India, with<br \/>\n91%.<\/p>\n<h2 ><strong>Satisfaction and willingness to pay<\/strong><\/h2>\n<p >S&amp;amp;P Global Mobility&#39;s survey indicated declining<br \/>\nsatisfaction levels across all connected services categories<br \/>\ncompared with the previous year. The highest satisfaction was<br \/>\nreported for navigation, personalization and infotainment, while<br \/>\nthe lowest was for safety and security. Paid functional updates<br \/>\nshowed high satisfaction in safety, comfort, infotainment,<br \/>\nnavigation and advanced driver-assistance systems (ADAS).<br \/>\nWillingness to pay was highest for safety and electric vehicle<br \/>\nservices and lowest for navigation and infotainment.<\/p>\n<p >Consumers expressed a strong desire for navigation and safety<br \/>\nand security services in their next vehicle, while productivity<br \/>\nservices were the least desired. The desirability of EV services<br \/>\nand personalization are on the rise. For paid functional updates,<br \/>\nenhanced navigation, smartphone integration and basic ADAS<br \/>\nfunctionality were highly desirable. About 39% of respondents<br \/>\npreferred an annual subscription for these updates.<\/p>\n<p ><img loading=\"lazy\" decoding=\"async\" id=\"_x0000_i1025\" src=\"https:\/\/images.reach.spglobal.com\/EloquaImages\/clients\/IHS\/%7B825409f2-48cc-4d9b-9456-82bc82dadc0e%7D_CC_Survey_chart_Briefcase_REVISED.jpg\" alt=\"Consumers&#39; Satisfaction with Paid Vehicle Updates\" width=\"800\" height=\"526\" \/><\/p>\n<h2 ><strong>Data privacy concerns<\/strong><\/h2>\n<p >As in the previous survey, data privacy remains a significant<br \/>\nconcern, with 73% of respondents willing to share vehicle data in<br \/>\nexchange for free connected services. The main reported concerns<br \/>\nrevolved around security, data misuse\/trust and understanding the<br \/>\nvalue of data sharing.<\/p>\n<p >Finally, even though trust in sharing information has increased<br \/>\noverall, respondents still feel more comfortable sharing it with<br \/>\nautomakers than with technology companies.<\/p>\n<p >The survey demonstrates that the search for incremental revenue<br \/>\nwill be far from the walk in the park that some leading proponents<br \/>\nof the SDV paradigm suggest. As ever, consumer loyalty and trust<br \/>\nare hard-won. The industry is on the very first steps of that<br \/>\njourney with paid updates and subscriptions. Any false step now<br \/>\ncould prove very costly for automakers as they work to diversify<br \/>\ntheir sources of revenue. The holy grail of paid updates and<br \/>\nsubscription services could be another empty vessel from which the<br \/>\nindustry drinks.<\/p>\n<p ><em>The survey included nearly 8,000 adult respondents from<br \/>\neight territories, reflecting a diverse range of regional<br \/>\nspecifics. The online survey was conducted in local languages, and<br \/>\nquotas were based on demographics such as gender, age, household<br \/>\nincome and region. Key criteria for participation included owning a<br \/>\nvehicle from the model year 2019 or newer, ensuring the sample<br \/>\ntargeted were potential end users of the technologies under<br \/>\nconsideration.<\/em><\/p>\n<p ><a class=\"primary-button\" href=\"https:\/\/www.spglobal.com\/mobility\/en\/Info\/1016\/auto-techinsight-subscribe.html\"><br \/>\nGet daily insights and intelligence by subscribing to<br \/>\nAutoTechInsight.<\/a><\/p>\n<p ><a class=\"primary-button\" href=\"https:\/\/www.spglobal.com\/mobility\/en\/Info\/0723\/subscribe-autotechinsight-briefcase-newsletter.html\"><br \/>\nSubscribe to the BriefCASE email newsletter<\/a>.<\/p>\n<p ><strong>Author: Vivek Beriwal, Senior Research Analyst II,<br \/>\nS&amp;amp;P Global Mobility<\/strong><\/p>\n\n<h2><b>Commercials Cooperation Advertisements:<\/b><\/h2>\r\n<p><br>(1) IT Teacher IT Freelance<br> <\/p>\r\n<a href=https:\/\/itteacheritfreelance.hk\/wordpress><img src=http:\/\/gamefootballmobileanimeiphone.com\/wp-content\/uploads\/2023\/09\/ITTeacherITFreelance-Website.png alt=IT\u96fb\u8166\u88dc\u7fd2 java\u88dc\u7fd2 \u70ba\u5927\u5bb6\u914d\u5c0d\u96fb\u8166\u88dc\u7fd2,IT freelance, \u79c1\u4eba\u8001\u5e2b, PHP\u88dc\u7fd2,CSS\u88dc\u7fd2,XML,Java\u88dc\u7fd2,MySQL\u88dc\u7fd2,graphic design\u88dc\u7fd2,\u4e2d\u5c0f\u5b78ICT\u88dc\u7fd2,\u4e00\u5c0d\u4e00\u79c1\u4eba\u88dc\u7fd2\u548cFreelance\u81ea\u7531\u5de5\u4f5c\u914d\u5c0d\u3002\/><\/a><p><a href=https:\/\/itteacheritfreelance.hk\/wordpress\/index.php\/findteacher>\u7acb\u523b\u8a3b\u518a\u53ca\u5831\u540d\u96fb\u8166\u88dc\u7fd2\u8ab2\u7a0b\u5427! <\/a><br>\r\n\r\n\u7535\u5b50\u8ba1\u7b97\u673a -\u6559\u80b2 -IT \u96fb\u8166\u73ed\u201d ( IT\u96fb\u8166\u88dc\u7fd2 ) \u63d0\u4f9b\u4e00\u500b\u65b9\u4fbf\u7684\u7535\u5b50\u8ba1\u7b97\u673a \u6559\u80b2\u5e73\u53f0, \u70ba\u5927\u5bb6\u914d\u5c0d\u4fe1\u606f\u6280\u672f, \u96fb\u8166 \u8001\u5e2b, IT freelance \u548c programming expert. \u8b93\u5927\u5bb6\u65b9\u4fbf\u5730\u5c31\u80fd\u627e\u5230\u5408\u9069\u7684\u96fb\u8166\u88dc\u7fd2, \u96fb\u8166\u73ed, \u5bb6\u6559, \u79c1\u4eba\u8001\u5e2b.  <br>\r\n\r\nWe are a education and information platform which you can find a IT private tutorial teacher or freelance. <br>\r\n\r\nAlso we provide different information about information technology, Computer, programming, mobile, Android, apple, game, movie, anime, animation\u2026 \r\n<\/p>\n<p><br>(2) ITSec<br> <\/p><a href=https:\/\/itsec.vip><img src=http:\/\/gamefootballmobileanimeiphone.com\/wp-content\/uploads\/2023\/09\/ITSec-Main-Promotion-Image.png alt= https:\/\/itsec.vip\/\r\nSecure Your Computers from Cyber Threats and mitigate risks with professional services to defend Hackers.  \r\nITSec provide IT Security and Compliance Services, including IT Compliance Services, Risk Assessment, IT Audit, Security Assessment and Audit, ISO 27001 Consulting and Certification, GDPR Compliance Services, Privacy Impact Assessment (PIA), Penetration test, Ethical Hacking, Vulnerabilities scan, IT Consulting, Data Privacy Consulting, Data Protection Services, Information Security Consulting, Cyber Security Consulting, Network Security Audit, Security Awareness Training.\/><\/a> \r\n<br><br> \r\n<p><a href=https:\/\/itsec.vip>www.ITSec.vip<\/a> <br> <br> \r\n<p><a href=https:\/\/sraa.com.hk>www.Sraa.com.hk<\/a> <br> <br> \r\n<p><a href=https:\/\/itsec.hk>www.ITSec.hk<\/a> <br> <br> \r\n<p><a href=https:\/\/penetrationtest.hk>www.Penetrationtest.hk<\/a> <br> <br> \r\n<p><a href=https:\/\/itseceu.uk>www.ITSeceu.uk<\/a> <br> <br> \r\nSecure Your Computers from Cyber Threats and mitigate risks with professional services to defend Hackers. <br><br>\r\nITSec provide IT Security and Compliance Services, including IT Compliance Services, Risk Assessment, IT Audit, Security Assessment and Audit, ISO 27001 Consulting and Certification, GDPR Compliance Services, Privacy Impact Assessment (PIA), Penetration test, Ethical Hacking, Vulnerabilities scan, IT Consulting, Data Privacy Consulting, Data Protection Services, Information Security Consulting, Cyber Security Consulting, Network Security Audit, Security Awareness Training. \r\n<br><br>Contact us right away. <br><br>Email (Prefer using email to contact us): <br>SalesExecutive@ITSec.vip<\/p>","protected":false},"excerpt":{"rendered":"<p>The ability of original equipment manufacturers to extract<br \/>\nrevenue from a vehicle once it has left the dealer&#039;s lot is the<br \/>\nholy grail for the motor industry. It&#039;s by no means a new quest,<br \/>\neither. The industry has long recognized the imbalance b&#8230;<\/p>\n","protected":false},"author":479,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[3267],"tags":[61,122,127,129,124,128,125,132,131,133,126,130,123,66,94,88,97,56,64,65,60,3344,3351,3357,3360,3335,3340,3362,112,3353,40,75,95,3350,3352,3356,3343,3359,3339,3345,3334,3341,104,3354,33,120,3358,3349,3337,3348,105,101,98,115,30,29,41,86,3342,3361,70,69,68,72,71,26,118,108,87,3355,46,55,48,52,54,51,50,83,3338,62,58,57,3336,109,35,3346,59,63,85,79,82,96,80,27,81,114,44,42,43,45,38,39,110,117,100,111,116,3300,73,89,90,92,91,93,84,78,37,102,34,36,77,67,74,99,113,3347,119,28,121,32,47,49,53,103,31,76],"class_list":["post-133575","post","type-post","status-publish","format-standard","hentry","category-car-or-automobile","tag-airpods","tag-anime","tag-anime-characters","tag-anime-cosplay","tag-anime-edits","tag-anime-merchandise","tag-anime-movies","tag-anime-news","tag-anime-recommendations","tag-anime-reviews","tag-anime-series","tag-anime-streaming","tag-animes","tag-app-store","tag-app-store-samsung","tag-appgallery","tag-appgallery-oneplus","tag-apple","tag-apple-music","tag-apple-tv","tag-apple-watch","tag-auto-financing-guide","tag-automobile-industry-news","tag-automobile-laws-and-regulations","tag-automobile-shows-and-expos","tag-automobile-specifications","tag-automobile-technology","tag-autonomous-vehicles","tag-bbc-sport","tag-best-cars-for-long-drives","tag-best-mobile-games","tag-bixby","tag-bixby-xiaomi","tag-car-accessories","tag-car-comparison","tag-car-customization-ideas","tag-car-insurance-advice","tag-car-interior-design-ideas","tag-car-maintenance-tips","tag-car-resale-value","tag-car-reviews","tag-car-safety-features","tag-champions-league","tag-city-cars","tag-cyberpunk","tag-cyberpunk-2077","tag-driving-tips-and-tricks","tag-eco-friendly-cars","tag-electric-vehicles","tag-family-cars","tag-fantasy-football","tag-fifa","tag-football","tag-formula-1","tag-fortnite","tag-free-fire","tag-free-mobile-games","tag-freebuds-pro","tag-fuel-efficiency-tips","tag-future-of-automobiles","tag-galaxy-a52","tag-galaxy-note-20","tag-galaxy-s21","tag-galaxy-watch-4","tag-galaxy-z-fold-3","tag-game","tag-games","tag-golf","tag-harmonyos","tag-highway-cars","tag-how-to-backup-iphone","tag-how-to-factory-reset-iphone","tag-how-to-reset-iphone","tag-how-to-restore-iphone","tag-how-to-unlock-iphone","tag-how-to-unlock-iphone-5","tag-how-to-unlock-iphone-6","tag-huawei","tag-hybrid-cars","tag-ios","tag-ipad","tag-iphone","tag-latest-car-models","tag-live-soccer","tag-lol","tag-luxury-cars","tag-macbook","tag-macos","tag-mate-40-pro","tag-mi-11-lite","tag-mi-home-security-camera-basic-1080p","tag-mi-home-security-camera-basic-1080p-huawei","tag-mi-smart-band-6","tag-minecraft","tag-miui","tag-mlb-scores","tag-mobile-game-design","tag-mobile-game-development","tag-mobile-game-marketing","tag-mobile-game-monetization","tag-mobile-games","tag-mobile-gaming","tag-nba-scores","tag-nba-standings","tag-nfl","tag-nfl-scores","tag-nhl-scores","tag-off-road-vehicles","tag-one-ui","tag-oneplus","tag-oneplus-9-pro","tag-oneplus-buds-pro","tag-oneplus-nord-ce-5g","tag-oxygenos","tag-p40-pro-plus","tag-poco-x3-pro","tag-pokemon","tag-premier-league","tag-pubg","tag-pubg-mobile","tag-redmi-note-10-pro","tag-samsung","tag-samsung-pay","tag-soccer","tag-sports","tag-sports-cars","tag-steam","tag-steeam","tag-top-10-anime","tag-valorant","tag-when-do-the-iphone-7-come-out","tag-when-does-the-iphone-7-come-out","tag-when-is-the-iphone-7-coming-out","tag-world-cup","tag-xbox-series-x","tag-xiaomi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/133575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/users\/479"}],"replies":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/comments?post=133575"}],"version-history":[{"count":1,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/133575\/revisions"}],"predecessor-version":[{"id":133576,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/133575\/revisions\/133576"}],"wp:attachment":[{"href"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