{"id":13488,"date":"2023-10-07T09:55:15","date_gmt":"2023-10-07T08:55:15","guid":{"rendered":"https:\/\/www.autocar.co.uk\/car-news\/motor-shows-qatar-motor-show\/qatar-motor-show-2023"},"modified":"2023-10-07T09:55:15","modified_gmt":"2023-10-07T08:55:15","slug":"qatar-motor-show-2023-can-it-recreate-geneva-in-the-gulf","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2023\/10\/07\/qatar-motor-show-2023-can-it-recreate-geneva-in-the-gulf\/","title":{"rendered":"Qatar motor show 2023: can it recreate Geneva in the Gulf?"},"content":{"rendered":"

\"Media<\/a><\/p>\n

\n Media day Toyota press conference, Qatar motor show 2023<\/p><\/blockquote>\n

The long-running Geneva show’s spin-off event has attracted plenty of glitz and controversy<\/p>\n

\n

The very concept of the Geneva International Motor Show Qatar is outlandish, bordering on absurd. Yet here we are, with a show being staged in a blissfully air-conditioned convention centre\u00a0in the heart of a gleaming modern city carved out of the desert on a small Arabian peninsula some 3000 miles or so from the foothills of the Alps where Geneva is nestled.<\/p>\n

Then again, it probably doesn\u2019t sound so outlandish when you consider what Qatar has achieved in recent years, enabled by the vast fortune it has accrued thanks to rich deposits of oil and natural gas. After all, this country with a population of around 2.7 million people (around half-a-million\u00a0more than Birmingham) last year staged the FIFA World Cup, and now has a 10-year contract to stage a grand prix \u2013 which takes\u00a0place on the same weekend the motor show opened.<\/p>\n

Compared to the huge financial outlay required to stage a World Cup in such a small country and to secure a long-term F1 deal, Qatar probably secured the Geneva motor show deal with loose change it found down the back of a sofa.<\/p>\n

Now, the name of the show caused much confusion when launched \u2013 and continues to do so. This is not, whatever the branding implies, the Geneva motor show<\/a>. That remains a separate event \u2013 albeit one that back in February was cancelled for the fourth consecutive year<\/a> (organisers insist it will return in 2024). The Geneva Qatar show<\/a> will be a biennial spin-off<\/a>, a supplementary event if you will.<\/p>\n

\"\"<\/p>\n

Still, it fits the modus operandi of many Qatar investments: the country\u2019s tourist board could easily set up its own motor show \u2013 in fact, it has staged one in the past \u2013 but it wouldn\u2019t have the prestige or perceived international importance that the 118-year-old Geneva motor show \u2018brand\u2019 brings. Qatar is aiming to build itself up as a major tourist destination, and key to that is attracting\u00a0‘world-class’ events. The Geneva branding brings attention. So here we are.\u00a0<\/p>\n

That, in turn, raises some uncomfortable questions about why we\u2019re here \u2013 the same ones asked about why the World Cup, Formula 1 and other events of note have been staged here. Is the Qatar motor show the automotive equivalent of \u2018sportswashing\u2019? Qatar has been criticised by bodies such as Amnesty International for its human rights record and treatment of migrant workers. It also follows strict Muslim laws; there are restrictions on what women are allowed to do, while it is illegal to be in a homosexual relationship.<\/p>\n

Those are big issues to consider, especially if you only came here to read about cars. But it\u2019s important to consider, in the same way that you can\u2019t talk about Chinese cars without consideration of that authoritarian regime. Asked about such concerns, Geneva show boss Sandro Mesquita said: “We don’t do politics. We are a motor show. We are bringing here our values, and I’m sure that we are somehow helping the change that is happening. But we don’t give lessons to anyone. We are Swiss. We are humble.”<\/p>\n

Leaving that aside, what about those cars? Well, the Geneva branding might have brought attention \u2013 although probably not as much as\u00a0Qatar World Cup ambassador David Beckham popping in for the opening ceremony \u2013\u00a0but it didn\u2019t bring a flood of world premieres.<\/p>\n

\"\"<\/p>\n

The show was reasonably well-attended: organisers counted around 30 manufacturers, although you\u2019d have to be slightly generous with what you classed as a standalone brand to reach that. With the Qatar Investment Authority holding\u00a0around a 10% stake in the Volkswagen Group, it was understandably\u00a0well-represented with Volkswagen<\/a>, Audi<\/a>, Porsche<\/a> and Lamborghini<\/a>. The BMW<\/a> Group and Mercedes-Benz<\/a> were also present, along with the likes of Kia<\/a>, McLaren<\/a>, Nissan<\/a> and Toyota<\/a>.<\/p>\n

While those brands were present, none revealed anything that had more than a regional significance and\u00a0promises of “ten-plus” world premieres really required some\u00a0imagination to reach. Toyota showed off a new Land Cruiser Base special edition, effectively a customisable version of what is by far Qatar\u2019s best-selling vehicle. This is a desert country: people don\u2019t buy SUVs for show here.<\/p>\n

\"\"<\/p>\n

Volkswagen had the regional reveal of three SUVs, with star attraction given not to the new Tiguan or Touareg, but\u00a0the bigger Terramont (known as the Atlas in North America).<\/p>\n

\"\"<\/p>\n

While Porsche showed the stunning Mission X concept and Lamborghini displayed the Revuelto<\/a> PHEV and sleek Lanzador<\/a> EV, Audi showcased the new Q8<\/a>. While that was\u00a0revealed earlier this month, the Qatar show at least marked its public debut \u2013 and in SQ8 form, at that.<\/p>\n

\"\"<\/p>\n

There was nothing new enough to even merit a press conference on the Jaguar<\/a> Land Rover<\/a> stand, but it was notable as one of the first showcases for the new \u2018house of brands\u2019 approach. Jaguar, Range Rover and Defender each has their own separately branded sections, with nary a Land Rover badge in sight.<\/p>\n

\"\"<\/p>\n

What of the non-European brands then? Well, California-based EV brand Lucid<\/a> had a sizeable presence \u2013 perhaps no big surprise given nearby Saudi Arabia\u2019s investment fund owns just over 60% and it is establishing a manufacturing plant in the country.<\/p>\n

But much space was taken, perhaps predictably, by the Chinese: Geely\u2019s Lynk&Co staged a glitzy regional launch, while Chery had a large presence with its Chery, Exeed (below), Omoda and Jaecoo brands. Notably, unlike most of the Chinese marques heading to Europe, many of those brands offer a range of powertrains \u2013 there are electric cars in Qatar and the Middle East, but they\u2019re very limited in number. But then high petrol prices are not an issue here.<\/p>\n

\"\"<\/p>\n

It wasn\u2019t a big show, then, and certainly was nothing close to the scale of even the most scaled-back recent Geneva, Paris, Frankfurt or Munich motor show<\/a>. But it was never going to be: while much in Qatar has been built on a vast scale, the Doha International Convention Centre is comparatively small. But as with many modern motor shows, Qatar\u00a0is built around a different concept:\u00a0the displays in the hall are\u00a0just one part of a series of interconnected events.<\/p>\n

The most notable, of course, is the Formula 1 race happening just up the road at the Lusail International Circuit; once Max Verstappen and friends have left town that track will be used for track day events, while nearby Lusail Boulevard will host an event-closing car parade.<\/p>\n

There is also a future design forum, run by the curators of the under-construction Qatar Auto Musem, and an \u2018outdoor adventure hub\u2019 in the desert around an hour south of Doha. The idea is that the event becomes more of a festival than a simple show, a destination event intended to bring in tourists.<\/p>\n

It\u2019s an intriguing concept, one that is not without potential. And on the first public day of the show Formula 1 fans \u2013 decked out in team merchandise \u2013\u00a0were much in evidence in the hall (race goers gained free admission to the event). But it’s clear there is some way to go yet. And while the country can buy up football events and high-profile motor races, a Qatar motor show will always have the inherent challenge that the local car market simply isn\u2019t that significant on a global scale.<\/p>\n

Still, when you glance up at the soaring, glistening, modern skyline of Doha rising out of the desert, it\u2019s a reminder Qatar has form in creating something out of seemingly nothing through a combination of heavy investment and sheer force of will.\u00a0What might prove harder is building the credibility and heritage to make this show really become a key part of the motoring calendar.<\/p>\n<\/div>\n\n

Commercials Cooperation Advertisements:<\/b><\/h2>\r\n


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Media day Toyota press conference, Qatar motor show 2023<\/p>\n

The long-running Geneva show’s spin-off event has attracted plenty of glitz and controversy<\/p>\n

The very concept of the Geneva International Motor Show Qatar is outlandish, bordering on absurd….<\/p>\n","protected":false},"author":380,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[3267,6165],"tags":[61,122,127,129,124,128,125,132,131,133,126,130,123,66,94,88,97,56,64,65,60,3344,3351,3357,3360,3335,3340,3362,112,3353,40,75,95,3350,3352,3356,3343,3359,3339,3345,3334,3341,104,3354,33,120,3358,3349,3337,3348,105,101,98,115,30,29,41,86,3342,3361,70,69,68,72,71,26,118,108,87,3355,46,55,48,52,54,51,50,83,3338,62,58,57,3336,109,35,3346,59,63,85,79,82,96,80,27,81,114,44,42,43,45,38,39,110,117,100,111,116,3300,73,89,90,92,91,93,84,78,37,102,34,36,77,67,74,99,113,3347,119,28,121,32,47,49,53,103,31,76],"class_list":["post-13488","post","type-post","status-publish","format-standard","hentry","category-car-or-automobile","category-news","tag-airpods","tag-anime","tag-anime-characters","tag-anime-cosplay","tag-anime-edits","tag-anime-merchandise","tag-anime-movies","tag-anime-news","tag-anime-recommendations","tag-anime-reviews","tag-anime-series","tag-anime-streaming","tag-animes","tag-app-store","tag-app-store-samsung","tag-appgallery","tag-appgallery-oneplus","tag-apple","tag-apple-music","tag-apple-tv","tag-apple-watch","tag-auto-financing-guide","tag-automobile-industry-news","tag-automobile-laws-and-regulations","tag-automobile-shows-and-expos","tag-automobile-specifications","tag-automobile-technology","tag-autonomous-vehicles","tag-bbc-sport","tag-best-cars-for-long-drives","tag-best-mobile-games","tag-bixby","tag-bixby-xiaomi","tag-car-accessories","tag-car-comparison","tag-car-customization-ideas","tag-car-insurance-advice","tag-car-interior-design-ideas","tag-car-maintenance-tips","tag-car-resale-value","tag-car-reviews","tag-car-safety-features","tag-champions-league","tag-city-cars","tag-cyberpunk","tag-cyberpunk-2077","tag-driving-tips-and-tricks","tag-eco-friendly-cars","tag-electric-vehicles","tag-family-cars","tag-fantasy-football","tag-fifa","tag-football","tag-formula-1","tag-fortnite","tag-free-fire","tag-free-mobile-games","tag-freebuds-pro","tag-fuel-efficiency-tips","tag-future-of-automobiles","tag-galaxy-a52","tag-galaxy-note-20","tag-galaxy-s21","tag-galaxy-watch-4","tag-galaxy-z-fold-3","tag-game","tag-games","tag-golf","tag-harmonyos","tag-highway-cars","tag-how-to-backup-iphone","tag-how-to-factory-reset-iphone","tag-how-to-reset-iphone","tag-how-to-restore-iphone","tag-how-to-unlock-iphone","tag-how-to-unlock-iphone-5","tag-how-to-unlock-iphone-6","tag-huawei","tag-hybrid-cars","tag-ios","tag-ipad","tag-iphone","tag-latest-car-models","tag-live-soccer","tag-lol","tag-luxury-cars","tag-macbook","tag-macos","tag-mate-40-pro","tag-mi-11-lite","tag-mi-home-security-camera-basic-1080p","tag-mi-home-security-camera-basic-1080p-huawei","tag-mi-smart-band-6","tag-minecraft","tag-miui","tag-mlb-scores","tag-mobile-game-design","tag-mobile-game-development","tag-mobile-game-marketing","tag-mobile-game-monetization","tag-mobile-games","tag-mobile-gaming","tag-nba-scores","tag-nba-standings","tag-nfl","tag-nfl-scores","tag-nhl-scores","tag-off-road-vehicles","tag-one-ui","tag-oneplus","tag-oneplus-9-pro","tag-oneplus-buds-pro","tag-oneplus-nord-ce-5g","tag-oxygenos","tag-p40-pro-plus","tag-poco-x3-pro","tag-pokemon","tag-premier-league","tag-pubg","tag-pubg-mobile","tag-redmi-note-10-pro","tag-samsung","tag-samsung-pay","tag-soccer","tag-sports","tag-sports-cars","tag-steam","tag-steeam","tag-top-10-anime","tag-valorant","tag-when-do-the-iphone-7-come-out","tag-when-does-the-iphone-7-come-out","tag-when-is-the-iphone-7-coming-out","tag-world-cup","tag-xbox-series-x","tag-xiaomi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/13488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/users\/380"}],"replies":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/comments?post=13488"}],"version-history":[{"count":1,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/13488\/revisions"}],"predecessor-version":[{"id":13489,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/13488\/revisions\/13489"}],"wp:attach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