{"id":138452,"date":"2024-08-07T11:32:52","date_gmt":"2024-08-07T10:32:52","guid":{"rendered":"https:\/\/www.mobileworldlive.com\/?p=410726"},"modified":"2024-08-07T11:32:52","modified_gmt":"2024-08-07T10:32:52","slug":"docomo-boosts-marketing-spend-to-target-youth-segment","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2024\/08\/07\/docomo-boosts-marketing-spend-to-target-youth-segment\/","title":{"rendered":"Docomo boosts marketing spend to target youth segment"},"content":{"rendered":"<p>NTT Docomo increased marketing outlay in fiscal Q1 2024 (calendar Q2) to target younger customers, a segment where it has traditionally been weak, with much of the spending allocated to discounts on handsets.<\/p>\n<p>CFO Keita Kobayashi said on an earnings call the company is on track and monitoring competitors&#8217; products to determine how it invests to boost net additions.<\/p>\n<p>He acknowledged Docomo previously &#8220;focused so much on profit and really reduced our marketing expenses&#8221;.<\/p>\n<p>Kobayashi does not expect mobile tariffs to start rising anytime soon, as its packages are generally priced higher than the competition, but asked if Docomo &#8220;can we allow the competition to chip away&#8221; at its customer base.<\/p>\n<p>The operator&#8217;s smart services, covering payments and a range of digital services, was the sole driver of growth in the quarter.<\/p>\n<p>Mobile service revenue fell 2.4 per cent year-on-year to JPY620.9 billion ($4.2 billion), with ARPU flat at JPY3,910.<\/p>\n<p>The operator added 9.2 million 5G subscribers to end June with 31.6 million. <\/p>\n<p>Total mobile subscribers rose 2.5 per cent to 90.1 million.<\/p>\n<p>Enterprise revenue declined 1.7 per cent to JPY430.3 billion, Smart Life rose 12.3 per cent to JPY288.6 billion, and Equipment 6.1 per cent to JPY162.6 billion.<\/p>\n<p>Net profit dropped 5.1 per cent to JPY194.9 billion, with operating revenue flat at JPY1.5 trillion.<\/p>\n<p>Capex was steady at JPY120 billion.<\/p>\n<p>The post <a href=\"https:\/\/www.mobileworldlive.com\/docomo\/docomo-boosts-marketing-spend-to-target-youth-segment\/\">Docomo boosts marketing spend to target youth segment<\/a> appeared first on <a href=\"https:\/\/www.mobileworldlive.com\/\">Mobile World Live<\/a>.<\/p>\n\n<h2><b>Commercials Cooperation Advertisements:<\/b><\/h2>\r\n<p><br>(1) IT Teacher IT Freelance<br> <\/p>\r\n<a href=https:\/\/itteacheritfreelance.hk\/wordpress><img src=http:\/\/gamefootballmobileanimeiphone.com\/wp-content\/uploads\/2023\/09\/ITTeacherITFreelance-Website.png alt=IT\u96fb\u8166\u88dc\u7fd2 java\u88dc\u7fd2 \u70ba\u5927\u5bb6\u914d\u5c0d\u96fb\u8166\u88dc\u7fd2,IT freelance, \u79c1\u4eba\u8001\u5e2b, PHP\u88dc\u7fd2,CSS\u88dc\u7fd2,XML,Java\u88dc\u7fd2,MySQL\u88dc\u7fd2,graphic 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<br>SalesExecutive@ITSec.vip<\/p>","protected":false},"excerpt":{"rendered":"<p>NTT Docomo increased marketing outlay in fiscal Q1 2024 (calendar Q2) to target younger customers, a segment where it has traditionally been weak, with much of the spending allocated to discounts on handsets.<\/p>\n<p>The post <a href=\"https:\/\/www.mobileworldlive.com\/docomo\/docomo-boosts-marketing-spend-to-target-youth-segment\/\">Docomo boosts marketing spend to target youth segment<\/a> appeared first on <a href=\"https:\/\/www.mobileworldlive.com\/\">Mobile World Live<\/a>.<\/p>\n","protected":false},"author":127,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[22],"tags":[61,122,127,129,124,128,125,132,131,133,126,130,123,66,94,88,97,56,64,65,60,112,40,75,95,104,33,120,105,101,98,115,30,29,41,86,70,69,68,72,71,26,118,108,87,46,55,48,52,54,51,50,83,62,58,57,109,35,59,63,85,79,82,96,80,27,81,114,44,42,43,45,38,39,110,117,100,111,116,73,89,90,92,91,93,84,78,37,102,34,36,77,67,74,99,113,119,28,121,32,47,49,53,103,31,76],"class_list":["post-138452","post","type-post","status-publish","format-standard","hentry","category-mobile","tag-airpods","tag-anime","tag-anime-characters","tag-anime-cosplay","tag-anime-edits","tag-anime-merchandise","tag-anime-movies","tag-anime-news","tag-anime-recommendations","tag-anime-reviews","tag-anime-series","tag-anime-streaming","tag-animes","tag-app-store","tag-app-store-samsung","tag-appgallery","tag-appgallery-oneplus","tag-apple","tag-apple-music","tag-apple-tv","tag-apple-watch","tag-bbc-sport","tag-best-mobile-games","tag-bixby","tag-bixby-xiaomi","tag-champions-league","tag-cyberpunk","tag-cyberpunk-2077","tag-fantasy-football","tag-fifa","tag-football","tag-formula-1","tag-fortnite","tag-free-fire","tag-free-mobile-games","tag-freebuds-pro","tag-galaxy-a52","tag-galaxy-note-20","tag-galaxy-s21","tag-galaxy-watch-4","tag-galaxy-z-fold-3","tag-game","tag-games","tag-golf","tag-harmonyos","tag-how-to-backup-iphone","tag-how-to-factory-reset-iphone","tag-how-to-reset-iphone","tag-how-to-restore-iphone","tag-how-to-unlock-iphone","tag-how-to-unlock-iphone-5","tag-how-to-unlock-iphone-6","tag-huawei","tag-ios","tag-ipad","tag-iphone","tag-live-soccer","tag-lol","tag-macbook","tag-macos","tag-mate-40-pro","tag-mi-11-lite","tag-mi-home-security-camera-basic-1080p","tag-mi-home-security-camera-basic-1080p-huawei","tag-mi-smart-band-6","tag-minecraft","tag-miui","tag-mlb-scores","tag-mobile-game-design","tag-mobile-game-development","tag-mobile-game-marketing","tag-mobile-game-monetization","tag-mobile-games","tag-mobile-gaming","tag-nba-scores","tag-nba-standings","tag-nfl","tag-nfl-scores","tag-nhl-scores","tag-one-ui","tag-oneplus","tag-oneplus-9-pro","tag-oneplus-buds-pro","tag-oneplus-nord-ce-5g","tag-oxygenos","tag-p40-pro-plus","tag-poco-x3-pro","tag-pokemon","tag-premier-league","tag-pubg","tag-pubg-mobile","tag-redmi-note-10-pro","tag-samsung","tag-samsung-pay","tag-soccer","tag-sports","tag-steam","tag-steeam","tag-top-10-anime","tag-valorant","tag-when-do-the-iphone-7-come-out","tag-when-does-the-iphone-7-come-out","tag-when-is-the-iphone-7-coming-out","tag-world-cup","tag-xbox-series-x","tag-xiaomi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/138452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/users\/127"}],"replies":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/comments?post=138452"}],"version-history":[{"count":1,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/138452\/revisions"}],"predecessor-version":[{"id":138454,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/138452\/revisions\/138454"}],"wp:attachment":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/media?parent=138452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/categories?post=138452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/tags?post=138452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}