{"id":143595,"date":"2024-08-22T16:41:28","date_gmt":"2024-08-22T15:41:28","guid":{"rendered":"https:\/\/www.ballineurope.com\/?p=26395"},"modified":"2024-08-22T16:41:28","modified_gmt":"2024-08-22T15:41:28","slug":"how-fiba-can-build-3x3-basketball-into-a-bigger-deal","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2024\/08\/22\/how-fiba-can-build-3x3-basketball-into-a-bigger-deal\/","title":{"rendered":"How FIBA can build 3\u00d73 basketball into a bigger deal"},"content":{"rendered":"<div><img loading=\"lazy\" width=\"667\" height=\"667\" src=\"http:\/\/www.ballineurope.com\/wp-content\/uploads\/2024\/08\/Worth-de-Jong-667x667.jpg\" class=\"attachment-post-image size-post-image wp-post-image\" alt=\"Worthy de Jong made people care about 3x3 basketball during the Olympics. Now FIBA must build on that success.\" decoding=\"async\" srcset=\"http:\/\/www.ballineurope.com\/wp-content\/uploads\/2024\/08\/Worth-de-Jong-667x667.jpg 667w, http:\/\/www.ballineurope.com\/wp-content\/uploads\/2024\/08\/Worth-de-Jong-300x300.jpg 300w, http:\/\/www.ballineurope.com\/wp-content\/uploads\/2024\/08\/Worth-de-Jong-150x150.jpg 150w, http:\/\/www.ballineurope.com\/wp-content\/uploads\/2024\/08\/Worth-de-Jong-768x768.jpg 768w, http:\/\/www.ballineurope.com\/wp-content\/uploads\/2024\/08\/Worth-de-Jong-837x837.jpg 837w, http:\/\/www.ballineurope.com\/wp-content\/uploads\/2024\/08\/Worth-de-Jong-262x262.jpg 262w, http:\/\/www.ballineurope.com\/wp-content\/uploads\/2024\/08\/Worth-de-Jong-574x574.jpg 574w, http:\/\/www.ballineurope.com\/wp-content\/uploads\/2024\/08\/Worth-de-Jong.jpg 975w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/div>\n<p>The second appearance of 3&#215;3 basketball at the Olympics was a roaring success. For that to matter, Emmet Ryan says that FIBA must seek to build around narratives<\/p>\n<p>The 3&#215;3 basketball tournament at the Olympics couldn\u2019t have ended on a more stunning note. After a thrilling women\u2019s gold medal game, Worthy De Jong hit the overtime winner for Netherlands to claim the men\u2019s gold. Making people care about the sport over the four years between now and LA 2028 is a challenge for FIBA. Should they succeed, there\u2019s enormous potential in the sport.<\/p>\n<h4>The Olympics is great but\u2026<\/h4>\n<p>..is that really it? Just being there and having a bunch of people admire the sport being cool is great. FIBA pushed 3&#215;3 basketball because of the urge to get more basketball in the Olympics. With more medals to be won and more nations represented, just being on the Olympic calendar is a win.<\/p>\n<p>It gets better. With 3&#215;3 basketball certain to be on the programme in LA 2028, the sport is effectively going to be fixed on the Olympic calendar. Once a sport appears at three consecutive editions of the Olympics, it\u2019s basically a permanent fixture. Something absolutely awful has to go wrong for that to change. That\u2019s how wrestling got in trouble a few cycles back and boxing is at risk of losing its spot at present.<\/p>\n<p>That means FIBA can plan substantially for growth. It has enormous member buy-in for 3&#215;3 basketball. That means there\u2019s a lot of on the ground support, at executive and volunteer level, worldwide to push this form of the spot to a higher position.<\/p>\n<p><script async src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- In Post Ad by Rob --><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block;\" data-ad-client=\"ca-pub-8330822894995250\" data-ad-slot=\"1076584095\" data-ad-format=\"auto\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<h4>Time to build<\/h4>\n<p>Marseille, Macau, Amsterdam, Ulaanbaatar, Lausanne, and Shanghai. That\u2019s just a sample of the wide range of stops on the FIBA 3&#215;3 World Tour. There\u2019s a glamour to this that can be built upon.<\/p>\n<p>Added to that is grit. There are few if any household names in the spot. If you visit this site, you know a few 3&#215;3 players by name. The ones you know best are Worth de Jong and Jimmer Fredette. Even these two have stories to tell.<\/p>\n<p>Then there\u2019s the layers. As a sport, 3&#215;3 basketball reflects tennis and golf in structure more than basketball with its challenger and satellite tournaments to make it up to the top tier of the Tour.<\/p>\n<p>All that is before we get to the international events, continental competitions and, of course, the Olympics. This blend of approaches means there\u2019s a lot for FIBA to work with in terms of assets. What\u2019s missing are narratives, a crucial aspect for getting fan buy-in.<\/p>\n<p><strong><em>BallinEurope is ramping up its YouTube game this season. <a href=\"https:\/\/www.youtube.com\/ballineurope\" rel=\"noopener\" >Subscribe to our channel now<\/a> for player exclusives, analysis videos, and much more.<\/em><\/strong><\/p>\n<h4>Think beyond basketball fans<\/h4>\n<p>This may seem a counterintuitive sub-head but bear with me. Basketball fans, the existing ones, are obviously an audience. There\u2019s an awful lot of regular basketball for them to consume at present. For them, 3&#215;3 basketball is another layer to an already crowded plate.<\/p>\n<p>FIBA needs to think beyond the existing regular fans and seek out more casual and potential fans to draw interest in this. While \u2018do a Netflix show\u2019 seems to be the go-to suggestion for every sport, there\u2019s a logical argument for it with 3&#215;3 basketball.<\/p>\n<p>The sport could be sold as Last Chance U meets Drive to Survive. What made both of these shows work more than the meh efforts for other sports, is that the narratives within were compelling. This is a sport with fascinating personalities fighting for recognition while also participating in a clearly glamorous globetrotting competition.<\/p>\n<p>Throw in the build to the Olympics around these characters and you\u2019ve got a logical long-term story to tell. That\u2019s in addition to the shorter term stories from event to event leading to the tour finals and international competitions. If I had the budget (read any budget), I\u2019d try to produce the thing myself. There\u2019s a compelling story waiting to be told.<\/p>\n<p><b><i>BallinEurope has a book, a real life actual book called I Like it Loud, and you can buy it on Amazon now. It\u2019s <\/i><\/b><a href=\"https:\/\/www.amazon.com\/like-loud-basketball-through-Europe\/dp\/1796221341\"><b><i>here as a book<\/i><\/b><\/a><b><i> and <\/i><\/b><a href=\"https:\/\/www.amazon.com\/like-loud-basketball-through-Europe-ebook\/dp\/B081K6S5T4\/ref=tmm_kin_title_0?_encoding=UTF8&amp;qid=&amp;sr=\"><b><i>here in Kindle form<\/i><\/b><\/a><b><i>.<\/i><\/b><\/p>\n<h4>About Ice Cube<\/h4>\n<p>Any observation on the growth of 3&#215;3 basketball can\u2019t happen without mention of the Big3. The rules and format of the series run by Ice Cube are different but similar enough that it can appear to be an obstacle.<\/p>\n<p>Here\u2019s the thing, it doesn\u2019t have to be. We\u2019ve already seen with Formula 1 that a racing series that\u2019s considered European by US fans can break through into their market despite auto sports having deep roots there.<\/p>\n<p>The Big3 might technically be competition but, with work, the relationship could become symbiotic. Right now, there\u2019s not a single FIBA 3&#215;3 basketball World Tour event in the US. The only one in the Americas is in Edmonton, Canada. Getting hoops fans in a continent with tens of millions of basketball fans, and potential ones, seems an obvious growth opportunity.<\/p>\n<p>With the LA 2028 Olympics in the near future, this cycle is an opportunity for FIBA to grow 3&#215;3 basketball in that part of the world and aid growth elsewhere. To borrow a phrase from John Cena, the time is now.<\/p>\n<p>The post <a href=\"http:\/\/www.ballineurope.com\/how-fiba-can-build-3x3-basketball-into-a-bigger-deal-8447\/\">How FIBA can build 3&#215;3 basketball into a bigger deal<\/a> appeared first on <a href=\"http:\/\/www.ballineurope.com\/\">BallinEurope<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"667\" src=\"http:\/\/www.ballineurope.com\/wp-content\/uploads\/2024\/08\/Worth-de-Jong-667x667.jpg\" class=\"attachment-post-image size-post-image wp-post-image\" alt=\"Worthy de Jong made people care about 3x3 basketball during the Olympics. Now FIBA must build on that success.\"><\/div>\n<p>The second appearance of 3\u00d73 basketball at the Olympics was a roaring success. For that to matter, Emmet Ryan says that FIBA must seek to build around narratives The 3\u00d73 basketball tournament at the Olympics couldn\u2019t have ended on a more stunning note. After a thrilling women\u2019s gold medal game, Worthy De Jong hit the [\u2026]<\/p>\n<p>The post <a href=\"http:\/\/www.ballineurope.com\/how-fiba-can-build-3x3-basketball-into-a-bigger-deal-8447\/\">How FIBA can build 3\u00d73 basketball into a bigger deal<\/a> appeared first on <a href=\"http:\/\/www.ballineurope.com\/\">BallinEurope<\/a>.<\/p>\n","protected":false},"author":315,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[],"tags":[34280,61,122,127,129,124,128,125,132,131,133,126,130,123,66,94,88,97,56,64,65,60,112,40,75,95,104,33,120,105,101,98,115,30,29,41,86,70,69,68,72,71,26,118,108,87,46,55,48,52,54,51,50,83,62,58,57,109,35,59,63,85,79,82,96,80,27,81,114,44,42,43,45,38,39,110,117,100,111,116,73,89,90,92,91,93,84,78,37,102,34,36,77,67,74,99,113,119,28,121,32,47,49,53,103,34281,31,76],"class_list":["post-143595","post","type-post","status-publish","format-standard","hentry","tag-2028-olympics","tag-airpods","tag-anime","tag-anime-characters","tag-anime-cosplay","tag-anime-edits","tag-anime-merchandise","tag-anime-movies","tag-anime-news","tag-anime-recommendations","tag-anime-reviews","tag-anime-series","tag-anime-streaming","tag-animes","tag-app-store","tag-app-store-samsung","tag-appgallery","tag-appgallery-oneplus","tag-apple","tag-apple-music","tag-apple-tv","tag-apple-watch","tag-bbc-sport","tag-best-mobile-games","tag-bixby","tag-bixby-xiaomi","tag-champions-league","tag-cyberpunk","tag-cyberpunk-2077","tag-fantasy-football","tag-fifa","tag-football","tag-formula-1","tag-fortnite","tag-free-fire","tag-free-mobile-games","tag-freebuds-pro","tag-galaxy-a52","tag-galaxy-note-20","tag-galaxy-s21","tag-galaxy-watch-4","tag-galaxy-z-fold-3","tag-game","tag-games","tag-golf","tag-harmonyos","tag-how-to-backup-iphone","tag-how-to-factory-reset-iphone","tag-how-to-reset-iphone","tag-how-to-restore-iphone","tag-how-to-unlock-iphone","tag-how-to-unlock-iphone-5","tag-how-to-unlock-iphone-6","tag-huawei","tag-ios","tag-ipad","tag-iphone","tag-live-soccer","tag-lol","tag-macbook","tag-macos","tag-mate-40-pro","tag-mi-11-lite","tag-mi-home-security-camera-basic-1080p","tag-mi-home-security-camera-basic-1080p-huawei","tag-mi-smart-band-6","tag-minecraft","tag-miui","tag-mlb-scores","tag-mobile-game-design","tag-mobile-game-development","tag-mobile-game-marketing","tag-mobile-game-monetization","tag-mobile-games","tag-mobile-gaming","tag-nba-scores","tag-nba-standings","tag-nfl","tag-nfl-scores","tag-nhl-scores","tag-one-ui","tag-oneplus","tag-oneplus-9-pro","tag-oneplus-buds-pro","tag-oneplus-nord-ce-5g","tag-oxygenos","tag-p40-pro-plus","tag-poco-x3-pro","tag-pokemon","tag-premier-league","tag-pubg","tag-pubg-mobile","tag-redmi-note-10-pro","tag-samsung","tag-samsung-pay","tag-soccer","tag-sports","tag-steam","tag-steeam","tag-top-10-anime","tag-valorant","tag-when-do-the-iphone-7-come-out","tag-when-does-the-iphone-7-come-out","tag-when-is-the-iphone-7-coming-out","tag-world-cup","tag-worthy-de-jong","tag-xbox-series-x","tag-xiaomi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/143595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/users\/315"}],"replies":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/comments?post=143595"}],"version-history":[{"count":3,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/143595\/revisions"}],"predecessor-version":[{"id":145112,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/143595\/revisions\/145112"}],"wp:attachment":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/media?parent=143595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/categories?post=143595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/tags?post=143595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}