{"id":151842,"date":"2024-12-27T17:12:01","date_gmt":"2024-12-27T17:12:01","guid":{"rendered":"https:\/\/www.bmwblog.com\/?p=493699"},"modified":"2024-12-27T17:12:01","modified_gmt":"2024-12-27T17:12:01","slug":"norbert-reithofer-reflects-on-bmws-future-as-he-prepares-to-step-down","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2024\/12\/27\/norbert-reithofer-reflects-on-bmws-future-as-he-prepares-to-step-down\/","title":{"rendered":"Norbert Reithofer Reflects on BMW\u2019s Future as He Prepares to Step Down"},"content":{"rendered":"

After a decade at the helm of BMW\u2019s Supervisory Board and two terms as BMW CEO, Norbert Reithofer<\/a> will step down in 2025. At 68 years old, Reithofer has guided BMW through pivotal moments, including the financial crisis of 2008-2009, and now oversees the company\u2019s transition into the era of electromobility. In an exclusive interview with Manager Magazin<\/i>, Reithofer shared insights on the challenges facing the automotive industry and BMW\u2019s strategic response to the evolving market landscape.<\/p>\n

The Neue Klasse: BMW\u2019s Answer to E-Mobility Leadership<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Central to Reithofer\u2019s vision for BMW\u2019s future is the launch of the Neue Klasse generation of electric vehicles, set to roll off production lines next year starting with the BMW iX3<\/a>. This new architecture will underpin most of the future BMW EVs and it’s key to strengthen the brand’s competitiveness in key markets like China, where sales have declined in recent years.\u00a0\u201cWith the Neue Klasse Class, we will be very competitive in China,\u201d Reithofer told Manager Magazin. \u201cTechnologically, we are making a big leap forward.\u201d\u00a0More importantly, the Neue Klasse will help BMW stay competitive when it comes to pricing.<\/p>\n

Reithofer likened today\u2019s challenges to those BMW faced during the financial crisis but emphasized the current challenges.\u00a0 Legacy automakers like BMW must now compete with emerging players such as BYD, whose expertise in EV production has taken everyone by surprise.<\/p>\n

In addition to competition, the shift away from internal combustion engines has brought new hurdles for established automakers. While Reithofer supports stricter emission standards, he criticized the EU\u2019s planned ban on ICE vehicles by 2035 as overly rigid. \u201cThere are too many extremes in thinking,\u201d he argued, calling for greater flexibility to allow automakers to meet sustainability goals through varied approaches.<\/p>\n

Global Trade and Production Strategies<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Reithofer also addressed the escalating trade tensions between the U.S. and China, emphasizing the importance of localized production. With Asia dominating the supply of key raw materials and battery cells, BMW must maintain a balanced strategy to succeed globally. \u201cTo be successful in the U.S. as well as in China, you also have to produce in the respective country and deal with local conditions,\u201d he explained. However, he warned against excessive regulation within the EU, advocating for pragmatic solutions over bureaucratic red tape.<\/p>\n

BMW\u2019s Path Forward<\/b><\/h2>\n

When Reithofer steps down, BMW will hand over t he supervisory board leadership to Nicolas Peter<\/a>, the company\u2019s former chief financial officer. Peter, who served as CFO from 2017 to 2023, will bring his financial expertise to BMW\u2019s strategic direction during this transformative era. [Source: Manager Magazin<\/a>]<\/p>\n

First published by https:\/\/www.bmwblog.com<\/p>\n\n

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\"\"<\/div>\n

After a decade at the helm of BMW\u2019s Supervisory Board and two terms as BMW CEO, Norbert Reithofer will step down in 2025. At 68 years old, Reithofer has guided BMW through pivotal moments, including…<\/p>\n

First published by https:\/\/www.bmwblog.com<\/p>\n","protected":false},"author":361,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[3267,6165],"tags":[61,122,127,129,124,128,125,132,131,133,126,130,123,66,94,88,97,56,64,65,60,3344,3351,3357,3360,3335,3340,3362,112,3353,40,75,95,3350,3352,3356,3343,3359,3339,3345,3334,3341,104,3354,33,120,3358,3349,3337,3348,105,101,98,115,30,29,41,86,3342,3361,70,69,68,72,71,26,118,108,87,3355,46,55,48,52,54,51,50,83,3338,62,58,57,3336,109,35,3346,59,63,85,79,82,96,80,27,81,114,44,42,43,45,38,39,110,117,100,111,116,36146,3300,73,89,90,92,91,93,84,78,37,102,34,36,77,67,74,99,113,3347,119,28,121,32,47,49,53,103,31,76],"class_list":["post-151842","post","type-post","status-publish","format-standard","hentry","category-car-or-automobile","category-news","tag-airpods","tag-anime","tag-anime-characters","tag-anime-cosplay","tag-anime-edits","tag-anime-merchandise","tag-anime-movies","tag-anime-news","tag-anime-recommendations","tag-anime-reviews","tag-anime-series","tag-anime-streaming","tag-animes","tag-app-store","tag-app-store-samsung","tag-appgallery","tag-appgallery-oneplus","tag-apple","tag-apple-music","tag-apple-tv","tag-apple-watch","tag-auto-financing-guide","tag-automobile-industry-news","tag-automobile-laws-and-regulations","tag-automobile-shows-and-expos","tag-automobile-specifications","tag-automobile-technology","tag-autonomous-vehicles","tag-bbc-sport","tag-best-cars-for-long-drives","tag-best-mobile-games","tag-bixby","tag-bixby-xiaomi","tag-car-accessories","tag-car-comparison","tag-car-customization-ideas","tag-car-insurance-advice","tag-car-interior-design-ideas","tag-car-maintenance-tips","tag-car-resale-value","tag-car-reviews","tag-car-safety-features","tag-champions-league","tag-city-cars","tag-cyberpunk","tag-cyberpunk-2077","tag-driving-tips-and-tricks","tag-eco-friendly-cars","tag-electric-vehicles","tag-family-cars","tag-fantasy-football","tag-fifa","tag-football","tag-formula-1","tag-fortnite","tag-free-fire","tag-free-mobile-games","tag-freebuds-pro","tag-fuel-efficiency-tips","tag-future-of-automobiles","tag-galaxy-a52","tag-galaxy-note-20","tag-galaxy-s21","tag-galaxy-watch-4","tag-galaxy-z-fold-3","tag-game","tag-games","tag-golf","tag-harmonyos","tag-highway-cars","tag-how-to-backup-iphone","tag-how-to-factory-reset-iphone","tag-how-to-reset-iphone","tag-how-to-restore-iphone","tag-how-to-unlock-iphone","tag-how-to-unlock-iphone-5","tag-how-to-unlock-iphone-6","tag-huawei","tag-hybrid-cars","tag-ios","tag-ipad","tag-iphone","tag-latest-car-models","tag-live-soccer","tag-lol","tag-luxury-cars","tag-macbook","tag-macos","tag-mate-40-pro","tag-mi-11-lite","tag-mi-home-security-camera-basic-1080p","tag-mi-home-security-camera-basic-1080p-huawei","tag-mi-smart-band-6","tag-minecraft","tag-miui","tag-mlb-scores","tag-mobile-game-design","tag-mobile-game-development","tag-mobile-game-marketing","tag-mobile-game-monetization","tag-mobile-games","tag-mobile-gaming","tag-nba-scores","tag-nba-standings","tag-nfl","tag-nfl-scores","tag-nhl-scores","tag-norbert-reithofer","tag-off-road-vehicles","tag-one-ui","tag-oneplus","tag-oneplus-9-pro","tag-oneplus-buds-pro","tag-oneplus-nord-ce-5g","tag-oxygenos","tag-p40-pro-plus","tag-poco-x3-pro","tag-pokemon","tag-premier-league","tag-pubg","tag-pubg-mobile","tag-redmi-note-10-pro","tag-samsung","tag-samsung-pay","tag-soccer","tag-sports","tag-sports-cars","tag-steam","tag-steeam","tag-top-10-anime","tag-valorant","tag-when-do-the-iphone-7-come-out","tag-when-does-the-iphone-7-come-out","tag-when-is-the-iphone-7-coming-out","tag-world-cup","tag-xbox-series-x","tag-xiaomi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/151842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/users\/361"}],"replies":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/comments?post=151842"}],"version-history":[{"count":1,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/151842\/revisions"}],"predecessor-version":[{"id":151843,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/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