\nchallenges<\/strong><\/h3>\n
During the last week of November, the available retail
\nadvertised inventory in the US climbed to 3.1 million vehicles, a
\n30% increase from the last week of December 2023. This trend shows
\nthat vehicle inventories have fully recovered from the
\nsemiconductor shortage two years ago, with surpluses returning to
\npre-pandemic levels. Available inventory has exceeded three million
\nunits for three consecutive months, and dealers must contend with
\nvehicles remaining on lots for an average of 81 days.<\/p>\n
Rising inventory levels cut across most manufacturers, but seven
\nbrands face more pressure to clear their lots. Cadillac, Ford, GMC,
\nHonda, Hyundai, Kia and Land Rover are all experiencing inventory
\ngrowth above 50% (Figure 1). Collectively, they have added more
\nthan 523,000 units and account for 73% of the total inventory
\nincrease in 2024.<\/p>\n
![\"Vehicle](\"https:\/\/cdn.ihsmarkit.com\/www\/images\/1224\/pas-blog-dec-24-1_181220241334303.jpg\")
<\/p>\n
And more inventory is on the way. More than 60 new vehicle
\nlaunches are planned for 2025, including 27 battery electric
\nvehicles from most of the industry's mainstream and luxury
\nbrands.<\/p>\n
Dealerships and marketers must balance two priorities:
\nattracting buyers to clear out existing stock, while building
\ndemand for incoming new vehicles.<\/p>\n
Hybrid vehicles' continued momentum will help shape the 2025
\nmarket<\/h3>\n
Despite the challenges, dealerships and marketers can take
\nadvantage of market trends, including the growing popularity of
\nhybrid vehicles. Hybrid electric vehicles are gaining traction,
\nwith their combined market share rising above 12% through the first
\nnine months of 2024. In this electric vehicle-focused market,
\nhybrid vehicles attract buyers by providing the benefits of
\nelectrification without the high costs or charging infrastructure
\nchallenges of fully electric cars.<\/p>\n
Dealers can capitalize on the higher conquest rate of hybrid With higher supply and more options for alternative fuel types, This requires understanding local market dynamics\u2014such as The automotive landscape is evolving, and as the industry As we prepare for the NADA Show 2025 in New Orleans taking place At the S&P Global Mobility booth #3735, we will showcase We look forward to speaking with our customers and industry \u7acb\u523b\u8a3b\u518a\u53ca\u5831\u540d\u96fb\u8166\u88dc\u7fd2\u8ab2\u7a0b\u5427! <\/a> www.ITSec.vip<\/a> www.Sraa.com.hk<\/a>
\nvehicles compared with cars using other fuel types.
\nA recent S&P Global Mobility study<\/a> found that hybrid
\ncustomers from competing brands are more likely to switch than
\nthose using gasoline-fueled vehicles.<\/p>\nHow automotive dealers and marketers can evolve their
\nstrategies to succeed<\/strong><\/h3>\n
\nconsumers now have more control over the car buying process.
\nSuccessful dealers will need to balance reducing current inventory
\nwhile preparing for the new models.<\/p>\n
\ncompetitive dealer sales, popular models and patterns of customers
\nswitching between brands\u2014to identify sales opportunities and
\naddress any gaps in strategy. Dealers using targeted marketing
\ncampaigns and smart pricing strategies will help to attract
\ncustomers and boost sales.<\/p>\n
\nnavigates these changes, staying informed about inventory trends,
\nconsumer preferences and mutually beneficial pricing for customers
\nand dealers will be crucial for success in 2025.<\/p>\nLooking ahead: S&P Global Mobility at
\nNADA<\/strong><\/h3>\n
\nJan. 23-26, we're focused on helping car dealers accelerate their
\nsales and grow their businesses in today's market.<\/p>\n
\ninnovative solutions designed to help dealers identify their best
\nselling opportunities, reach in-market shoppers ready to buy now,
\nand close the most profitable deals quickly, all while giving
\ncustomers an optimal monthly payment option.<\/p>\nMeet us at NADA and learn how we can support your
\ngrowth by:<\/strong><\/h3>\n\n
\nhelps dealers uncover sales opportunities for new and used
\nvehicles. By providing insights into market share, customer loyalty
\nand dealership performance, it empowers dealers to make informed
\ndecisions that uncover sales opportunities.<\/li>\n
\nDirect, dealers can connect with high-value in-market shoppers.
\nFeaturing more than 1,000 segments tailored for dealer advertisers,
\nthe platform makes audience targeting easy, ensuring that your
\nmarketing efforts reach the right consumers.<\/li>\n
\nmDesking, dealers maximize profitability by accessing real-time
\ndata from multiple lenders. This helps reduce the time customers
\nspend in the dealership by allowing the dealer to quickly present
\nthe best payment options, all while ensuring profitability.<\/li>\n<\/ul>\n
\nconnections about how they can make the most of these solutions at
\nNADA 2025! Attending NADA and interested to learn more?<\/p>\n
\nFill out this form to request a meeting<\/a><\/p>\n\nCommercials Cooperation Advertisements:<\/b><\/h2>\r\n
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