{"id":29422,"date":"2023-10-23T16:02:59","date_gmt":"2023-10-23T15:02:59","guid":{"rendered":"https:\/\/www.carscoops.com\/?p=2839009"},"modified":"2023-10-23T16:02:59","modified_gmt":"2023-10-23T15:02:59","slug":"porsche-design-boss-says-chinese-startups-will-force-german-styling-to-be-more-daring","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2023\/10\/23\/porsche-design-boss-says-chinese-startups-will-force-german-styling-to-be-more-daring\/","title":{"rendered":"Porsche Design Boss Says Chinese Startups Will Force German Styling To Be More Daring"},"content":{"rendered":"<div><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-2-1024x576.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-2-1024x576.jpeg 1024w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-2-400x225.jpeg 400w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-2-768x432.jpeg 768w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-2-1536x864.jpeg 1536w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-2-2048x1152.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n<p><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<html><body><\/p>\n<p>While Volkswagen once dominated the Chinese automotive industry, it has been struggling in the market lately. EV manufacturers like Tesla and Xpeng are beating it in the <a href=\"https:\/\/www.carscoops.com\/tag\/electric-vehicles\/\">EV space,<\/a> Chinese automakers in general are becoming more and <a href=\"https:\/\/www.carscoops.com\/2023\/07\/vws-market-share-continues-to-shrink-in-china-as-byd-increases-its-sales-lead\/\">more powerful in their home market.<\/a><\/p>\n<p><!--  [Mobile]med_rect_atf --><\/p>\n<div data-pw-mobi=\"med_rect_atf\" id=\"pwMobiMedRectAtf\"><\/div>\n<p><script type=\"text\/javascript\">\n  window.ramp.que.push(function () {\n      window.ramp.addTag(\"pwMobiMedRectAtf\");\n  })\n<\/script><\/p>\n<p>In response, Volkswagen Group CEO Oliver Blume said that design was one of his top priorities for the company last month. Aesthetics, among other qualities, will help all <a href=\"https:\/\/www.carscoops.com\/tag\/vw\/\">VW brands<\/a> stem losses in China and entice more EV buyers, which is good news for German designers who want a little more freedom.<\/p>\n<p>&ldquo;These startups, with no heritage, they can do things completely different,&rdquo; Michael Mauer, the head of design at the Volkswagen Group and the Porsche brand, told <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-10-22\/porsche-design-head-says-chinese-evs-spur-edgier-car-concepts#xj4y7vzkg\">Bloomberg<\/a>. &ldquo;I consider it a positive thing actually, as a designer, because that makes the decision-makers &mdash; i.e., the management board &mdash; more open-minded.&rdquo;<\/p>\n<div class='in-asd-content'>\n<h6>advertisement scroll to continue<\/h6>\n<div data-pw-desk='med_rect_atf' id='pwDeskMedRectAtf'><\/div>\n<p><script type='text\/javascript'>\n  window.ramp.que.push(function () {\n      window.ramp.addTag('pwDeskMedRectAtf');\n  })\n<\/script>\n<\/div>\n<p><!--  [Mobile]med_rect_btf --><\/p>\n<div data-pw-mobi=\"med_rect_btf\" id=\"pwMobiMedRectBtf1\"><\/div>\n<p><script type=\"text\/javascript\">\n  window.ramp.que.push(function () {\n      window.ramp.addTag(\"pwMobiMedRectBtf1\");\n  })\n<\/script><\/p>\n<p><strong>Read: <a href=\"https:\/\/www.carscoops.com\/2023\/10\/future-audi-rs-models-to-have-greater-differentiation-and-radically-changed-interiors\/\">Future Audi RS Models To Have Greater Differentiation And &ldquo;Radically Changed Interiors&rdquo;<\/a><\/strong><\/p>\n<p>        <a href=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-3.jpg\" data-type=\"inarticle-image-block\"> <\/p>\n<figure class=\"wp-block-image size-large\">\n                <picture><source type=\"image\/webp\" srcset=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2023\/10\/Michael-Mauer-Porsche-Design-3.webp 2200w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2023\/10\/Michael-Mauer-Porsche-Design-3-400x225.webp 400w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2023\/10\/Michael-Mauer-Porsche-Design-3-1024x576.webp 1024w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2023\/10\/Michael-Mauer-Porsche-Design-3-768x432.webp 768w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2023\/10\/Michael-Mauer-Porsche-Design-3-1536x864.webp 1536w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2023\/10\/Michael-Mauer-Porsche-Design-3-2048x1152.webp 2048w\" sizes=\"(max-width: 1920px) 100vw, (max-width: 1535px) 100vw, (max-width: 1024px) 100vw, (max-width: 768px) 1000px, (max-width: 300px) 600px, (max-width: 200px) 200px\"><\/source><img decoding=\"async\" class=\"lazy \" src=\"\" srcset=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-3.jpg 2200w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-3-400x225.jpg 400w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-3-1024x576.jpg 1024w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-3-768x432.jpg 768w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-3-1536x864.jpg 1536w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-3-2048x1152.jpg 2048w\" sizes=\"(max-width: 1920px) 100vw, (max-width: 1535px) 100vw, (max-width: 1024px) 100vw, (max-width: 768px) 1000px, (max-width: 300px) 600px, (max-width: 200px) 200px\" alt=\" Porsche Design Boss Says Chinese Startups Will Force German Styling To Be More Daring\" data-src=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-3-1024x576.jpg\" data-type=\"inarticle-image\">\n                <\/picture><figcaption>Oliver Blume (left) and Michael Mauer (right)<\/figcaption><\/figure>\n<p>        <\/a>  <\/p>\n<p>Already, Blume&rsquo;s move is pushing Volkswagen&rsquo;s brands, like Skoda, Cupra, Audi, and VW to come up with more distinct designs. Ultimately, the hope is that this focus will help historic models like the Golf experience a renaissance while pushing sales of its expensive electric vehicles.<\/p>\n<p>That&rsquo;s easier said than done, though. Mauer explained that getting an edgy, futuristic <a href=\"https:\/\/www.carscoops.com\/tag\/design\/\">design right<\/a> is tricky, and requires a lot of careful consideration from the people in charge.<\/p>\n<div id=\"taboola-mid-article\"><\/div>\n<p><script type=\"text\/javascript\">\n  window._taboola = window._taboola || [];\n  _taboola.push({\n    mode: 'thumbnails-a-mid',\n    container: 'taboola-mid-article',\n    placement: 'Mid Article',\n    target_type: 'mix'\n  });\n<\/script><\/p>\n<p>&ldquo;I always have this image in my head of this stone that you throw into the future,&rdquo; he said. &ldquo;The question is, how far do I throw it? Hitting that sweet spot exactly, going far enough into the future, but not too far, is a real challenge.&rdquo;<\/p>\n<p>Mauer said that German automakers, in particular, have a lot of room for improvement as they need to connect with Chinese buyers, both in terms of aesthetics and in-car features &mdash; two areas that play into one another. Although he doesn&rsquo;t believe that the design situation at Volkswagen is dire, he says that it&rsquo;s more important than ever to get it absolutely right.<\/p>\n<p>&ldquo;The success that Volkswagen brand had in the volume segment was, in my opinion, due to the fact that there was a strong focus on design and design quality,&rdquo; Mauer said. &ldquo;Design is certainly not the biggest issue in the company, but it&rsquo;s an area where I can still achieve a lot with relatively modest resources.&rdquo;<\/p>\n<p>        <a href=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-1.jpg\" data-type=\"inarticle-image-block\"> <\/p>\n<figure class=\"wp-block-image size-large\">\n                <picture><source type=\"image\/webp\" srcset=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2023\/10\/Michael-Mauer-Porsche-Design-1.webp 2200w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2023\/10\/Michael-Mauer-Porsche-Design-1-400x225.webp 400w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2023\/10\/Michael-Mauer-Porsche-Design-1-1024x576.webp 1024w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2023\/10\/Michael-Mauer-Porsche-Design-1-768x432.webp 768w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2023\/10\/Michael-Mauer-Porsche-Design-1-1536x864.webp 1536w, https:\/\/www.carscoops.com\/wp-content\/uploads\/webp\/2023\/10\/Michael-Mauer-Porsche-Design-1-2048x1152.webp 2048w\" sizes=\"(max-width: 1920px) 100vw, (max-width: 1535px) 100vw, (max-width: 1024px) 100vw, (max-width: 768px) 1000px, (max-width: 300px) 600px, (max-width: 200px) 200px\"><\/source><img decoding=\"async\" class=\"lazy \" src=\"\" srcset=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-1.jpg 2200w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-1-400x225.jpg 400w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-1-1024x576.jpg 1024w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-1-768x432.jpg 768w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-1-1536x864.jpg 1536w, https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1920px) 100vw, (max-width: 1535px) 100vw, (max-width: 1024px) 100vw, (max-width: 768px) 1000px, (max-width: 300px) 600px, (max-width: 200px) 200px\" alt=\" Porsche Design Boss Says Chinese Startups Will Force German Styling To Be More Daring\" data-src=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-1-1024x576.jpg\" data-type=\"inarticle-image\">\n                <\/picture>\n      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Security and Compliance Services, including IT Compliance Services, Risk Assessment, IT Audit, Security Assessment and Audit, ISO 27001 Consulting and Certification, GDPR Compliance Services, Privacy Impact Assessment (PIA), Penetration test, Ethical Hacking, Vulnerabilities scan, IT Consulting, Data Privacy Consulting, Data Protection Services, Information Security Consulting, Cyber Security Consulting, Network Security Audit, Security Awareness Training. \r\n<br><br>Contact us right away. <br><br>Email (Prefer using email to contact us): <br>SalesExecutive@ITSec.vip<\/p>","protected":false},"excerpt":{"rendered":"<div><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.carscoops.com\/wp-content\/uploads\/2023\/10\/Michael-Mauer-Porsche-Design-2-1024x576.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" loading=\"lazy\"><\/div>\n<p>Michael Mauer says that China&#8217;s love of exciting, futuristic design is already forcing them to be more open-minded<\/p>\n","protected":false},"author":349,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[3267,6165],"tags":[61,122,127,129,124,128,125,132,131,133,126,130,123,66,94,88,97,56,64,65,60,3344,3351,3357,3360,3335,3340,3362,112,3353,40,75,95,3350,3352,3356,3343,3359,3339,3345,3334,3341,104,3354,33,120,3358,3349,3337,3348,105,101,98,115,30,29,41,86,3342,3361,70,69,68,72,71,26,118,108,87,3355,46,55,48,52,54,51,50,83,3338,62,58,57,3336,109,35,3346,59,63,85,79,82,96,80,27,81,114,44,42,43,45,38,39,110,117,100,111,116,3300,73,89,90,92,91,93,84,78,37,102,34,36,77,67,74,99,113,3347,119,28,121,32,47,49,53,103,31,76],"class_list":["post-29422","post","type-post","status-publish","format-standard","hentry","category-car-or-automobile","category-news","tag-airpods","tag-anime","tag-anime-characters","tag-anime-cosplay","tag-anime-edits","tag-anime-merchandise","tag-anime-movies","tag-anime-news","tag-anime-recommendations","tag-anime-reviews","tag-anime-series","tag-anime-streaming","tag-animes","tag-app-store","tag-app-store-samsung","tag-appgallery","tag-appgallery-oneplus","tag-apple","tag-apple-music","tag-apple-tv","tag-apple-watch","tag-auto-financing-guide","tag-automobile-industry-news","tag-automobile-laws-and-regulations","tag-automobile-shows-and-expos","tag-automobile-specifications","tag-automobile-technology","tag-autonomous-vehicles","tag-bbc-sport","tag-best-cars-for-long-drives","tag-best-mobile-games","tag-bixby","tag-bixby-xiaomi","tag-car-accessories","tag-car-comparison","tag-car-customization-ideas","tag-car-insurance-advice","tag-car-interior-design-ideas","tag-car-maintenance-tips","tag-car-resale-value","tag-car-reviews","tag-car-safety-features","tag-champions-league","tag-city-cars","tag-cyberpunk","tag-cyberpunk-2077","tag-driving-tips-and-tricks","tag-eco-friendly-cars","tag-electric-vehicles","tag-family-cars","tag-fantasy-football","tag-fifa","tag-football","tag-formula-1","tag-fortnite","tag-free-fire","tag-free-mobile-games","tag-freebuds-pro","tag-fuel-efficiency-tips","tag-future-of-automobiles","tag-galaxy-a52","tag-galaxy-note-20","tag-galaxy-s21","tag-galaxy-watch-4","tag-galaxy-z-fold-3","tag-game","tag-games","tag-golf","tag-harmonyos","tag-highway-cars","tag-how-to-backup-iphone","tag-how-to-factory-reset-iphone","tag-how-to-reset-iphone","tag-how-to-restore-iphone","tag-how-to-unlock-iphone","tag-how-to-unlock-iphone-5","tag-how-to-unlock-iphone-6","tag-huawei","tag-hybrid-cars","tag-ios","tag-ipad","tag-iphone","tag-latest-car-models","tag-live-soccer","tag-lol","tag-luxury-cars","tag-macbook","tag-macos","tag-mate-40-pro","tag-mi-11-lite","tag-mi-home-security-camera-basic-1080p","tag-mi-home-security-camera-basic-1080p-huawei","tag-mi-smart-band-6","tag-minecraft","tag-miui","tag-mlb-scores","tag-mobile-game-design","tag-mobile-game-development","tag-mobile-game-marketing","tag-mobile-game-monetization","tag-mobile-games","tag-mobile-gaming","tag-nba-scores","tag-nba-standings","tag-nfl","tag-nfl-scores","tag-nhl-scores","tag-off-road-vehicles","tag-one-ui","tag-oneplus","tag-oneplus-9-pro","tag-oneplus-buds-pro","tag-oneplus-nord-ce-5g","tag-oxygenos","tag-p40-pro-plus","tag-poco-x3-pro","tag-pokemon","tag-premier-league","tag-pubg","tag-pubg-mobile","tag-redmi-note-10-pro","tag-samsung","tag-samsung-pay","tag-soccer","tag-sports","tag-sports-cars","tag-steam","tag-steeam","tag-top-10-anime","tag-valorant","tag-when-do-the-iphone-7-come-out","tag-when-does-the-iphone-7-come-out","tag-when-is-the-iphone-7-coming-out","tag-world-cup","tag-xbox-series-x","tag-xiaomi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/29422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/users\/349"}],"replies":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/comments?post=29422"}],"version-history":[{"count":1,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/29422\/revisions"}],"predecessor-version":[{"id":29423,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/29422\/revisions\/29423"}],"wp:att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