{"id":50575,"date":"2023-11-24T11:21:30","date_gmt":"2023-11-24T11:21:30","guid":{"rendered":"https:\/\/www.purosautos.com\/?p=61709"},"modified":"2023-11-24T11:21:30","modified_gmt":"2023-11-24T11:21:30","slug":"interbrand-dio-a-conocer-la-lista-de-las-automotrices-mas-influentes-del-mundo-sepa-cuales-son","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2023\/11\/24\/interbrand-dio-a-conocer-la-lista-de-las-automotrices-mas-influentes-del-mundo-sepa-cuales-son\/","title":{"rendered":"Interbrand dio a conocer la lista de las automotrices mas influentes del mundo. Sepa cuales son\u2026"},"content":{"rendered":"

\"\"<\/p>\n

Interbrand ha publicado la lista Global Best Brands 2023, que clasifica la fortaleza de la marca en m\u00faltiples \u00e1mbitos y segmentos. No es ninguna sorpresa, pero Toyota es el fabricante de autom\u00f3viles con mejor desempe\u00f1o para el 2023.<\/p>\n

La empresa japonesa ocup\u00f3 el sexto lugar en la general, detr\u00e1s de algunas de las empresas m\u00e1s grandes del mundo, como Google, Apple y Microsoft.<\/p>\n

La clasificaci\u00f3n de Toyota se mantiene sin cambios respecto al a\u00f1o pasado, con un valor de marca estimado de 64,5 millones de d\u00f3lares.<\/p>\n

El segundo fabricante de autom\u00f3viles mejor clasificado es Mercedes-Benz, que termin\u00f3 en s\u00e9ptimo lugar directamente detr\u00e1s de Toyota. El fabricante de coches de lujo de Stuttgart subi\u00f3 una posici\u00f3n respecto al a\u00f1o pasado, con un valor de marca de 61,4 millones de d\u00f3lares.<\/p>\n

S\u00f3lo tres fabricantes de autom\u00f3viles se metieron entre los 10 primeros, y el \u00faltimo puesto lo ocup\u00f3 BMW. La marca con sede en Munich mostr\u00f3 una mejora significativa, subiendo tres puestos. El valor de marca de BMW se estima en 51,1 millones de d\u00f3lares.<\/p>\n

En el top 20 m\u00e1s grande, s\u00f3lo un fabricante de autom\u00f3viles m\u00e1s entra en la lista. Tesla obtuvo el puesto 12 y, si bien no hay mejora, es una posici\u00f3n notable para una marca que era inaudita hace 20 a\u00f1os.<\/p>\n

El estudio muestra cu\u00e1n influyentes pueden ser ciertas marcas de autom\u00f3viles. Toyota y Mercedes-Benz, por ejemplo, obtuvieron mejores calificaciones que Coca-Cola y Nike, mientras que BMW super\u00f3 a McDonalds.<\/p>\n

\u00bfC\u00f3mo llega Interbrand a esta conclusi\u00f3n? <\/strong><\/p>\n

El estudio clasifica a las empresas seg\u00fan tres criterios. El estudio considera el desempe\u00f1o financiero y la influencia de la marca en la decisi\u00f3n de compra del cliente.<\/p>\n

Por \u00faltimo, el tercero mide la capacidad de la marca para ayudar a generar ganancias futuras.<\/p>\n

Otros fabricantes de autom\u00f3viles en la lista incluyen Honda (27.\u00ba), Hyundai (32.\u00ba), Audi (45.\u00ba), Porsche (47.\u00ba), Volkswagen (50.\u00ba), Ford (51.\u00ba), Nissan (63.\u00ba), Ferrari (70.\u00ba) y Kia (88.\u00ba). ).<\/p>\n

No es sorprendente ver a Toyota liderar el campo automotriz. La compa\u00f1\u00eda vende sus autos a nivel mundial y tiene algunos de los modelos convencionales m\u00e1s reconocibles, como el Corolla, RAV4 y Camry.<\/p>\n

La historia es similar con Mercedes-Benz y BMW. Ambas marcas ofrecen desde hace mucho coches atractivos y cultivan gamas de modelos duraderos, conocidos incluso por los no aficionados al autom\u00f3vil. Quiz\u00e1s alguien no sepa qu\u00e9 es un Rogue, pero \u00bfun Serie 3 o un Clase S? Eso es conocimiento com\u00fan.<\/p>\n

Hay varias observaciones interesantes que se pueden extraer del estudio. Ford y Tesla son los \u00fanicos fabricantes estadounidenses; La omisi\u00f3n de Dodge y Chevrolet resalta la presencia de ambas marcas en el mercado global.<\/p>\n

En otros lugares, Porsche y Audi superaron a su empresa matriz, Volkswagen; es sorprendente ver una marca tan destacada en una clasificaci\u00f3n tan pobre.<\/p>\n

Ser\u00e1 interesante ver si alguna vez Toyota es destronada. Dado su notable progreso en los \u00faltimos a\u00f1os, no nos sorprender\u00eda que Tesla fuera la empresa que lo hiciera.<\/p>\n\n

Commercials Cooperation Advertisements:<\/b><\/h2>\r\n


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\"\"Interbrand ha publicado la lista Global Best Brands 2023, que clasifica la fortaleza de la marca en m\u00faltiples \u00e1mbitos y segmentos. No es ninguna sorpresa, pero Toyota es el fabricante de autom\u00f3viles con mejor desempe\u00f1o para el 2023. La empresa japonesa ocup\u00f3 el sexto lugar en la general, detr\u00e1s de algunas de las empresas m\u00e1s 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