![\"\"](\"https:\/\/cdn.ihsmarkit.com\/www\/images\/1223\/img-1.png\")
<\/p>\nAmerican Honda Motor suffered severe inventory
\ndroughts during the pandemic and semiconductor crisis, but it has
\nemerged in 2023 with redesigned core products\u202fand an easing of
\nproduction challenges – giving the automaker a boost heading into
\n2024.<\/p>\n
While supply chain disruptions hit every OEM,
\nthey rocked parent company Honda Motor particularly hard. The
\nautomaker built just 3.9 million vehicles worldwide last year, down
\nfrom 4.1 million in 2021, 4.4 million in 2020, and 5.2 million in
\n2019, according to the automaker. Repeated extensive production
\nshutdowns due to ongoing supply chain issues hampered any chance of
\ncatching the consumer demand surge as the world emerged from the
\npandemic.<\/p>\n
These circumstances combined to drive retail
\nregistration market share of US sales arm American Honda to a low
\nof 7.1 percent in April 2022.<\/p>\n
And while American Honda market share has not
\nyet returned to pre-pandemic peaks – at 12.2% just as COVID hit –
\nit hit a recent high of 11.0% in May and has held steady at around
\n10.3% since then, before jumping to 10.8% in September.<\/p>\n
<\/p>\n
Perhaps most remarkably, the Honda brand has
\nseen US volume and share growth while inventories have stayed
\npainfully tight – below 30 days supply. (Acura has seen a jump from
\n20 days supply in 2022 to 50 days supply in September 2023, though
\nstill less than pre-pandemic numbers).<\/p>\n
![\"\"](\"https:\/\/cdn.ihsmarkit.com\/www\/images\/1223\/img-2.png\")
<\/p>\n
The automaker can thank several factors for its
\n2023 turnaround, but a more compelling product line should be at
\nthe top of the list. The Honda brand has successfully orchestrated
\na product revival of sorts. The CR-V, Civic, Accord, and HR-V have
\nall received significant updates in the last two years, and Acura
\nrevived the Integra nameplate to replace the ILX with much social
\nmedia fanfare. As a result, while the production lines are cranking
\nback up, sales demand is still greater than the number of cars
\narriving on dealership lots.<\/p>\n
The 2024 model year will bring more new models VIO AND REGISTRATION DATA<\/a><\/p>\n NOVEMBER INVENTORY TRENDS<\/a><\/p>\n MORE ABOUT LOYALTY, CONQUEST, AND SUBSCRIBE TO OUR TOP 10 INDUSTRY \u7acb\u523b\u8a3b\u518a\u53ca\u5831\u540d\u96fb\u8166\u88dc\u7fd2\u8ab2\u7a0b\u5427! <\/a> www.ITSec.vip<\/a> www.Sraa.com.hk<\/a>
\nto Honda and Acura, including the pair's first mass-market EVs in
\nthe United States. The Honda Prologue and Acura ZDX are scheduled
\nto arrive in early 2024, and, thanks to the platform partnership
\nwith General Motors to use its Ultium technology, the SUVs will
\nbenefit from long battery range and fast charging capability. So
\nwhile Honda and Acura may be arriving late to the electric SUV
\nbattle, they will have the products to hopefully reverse the brand's
\ndefections<\/a> to the Tesla Model 3 and Model Y.<\/p>\n
\nDEFECTION<\/a><\/p>\n
\nTRENDS NEWSLETTER<\/a><\/p>\n\n\nCommercials Cooperation Advertisements:<\/b><\/h2>\r\n
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