{"id":62104,"date":"2023-12-15T14:49:45","date_gmt":"2023-12-15T14:49:45","guid":{"rendered":"https:\/\/www.bmwblog.com\/?p=465596"},"modified":"2023-12-15T14:49:45","modified_gmt":"2023-12-15T14:49:45","slug":"bmw-wont-put-ads-inside-your-car","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2023\/12\/15\/bmw-wont-put-ads-inside-your-car\/","title":{"rendered":"BMW Won\u2019t Put Ads Inside Your Car"},"content":{"rendered":"

With infotainments getting bigger, it\u2019s understandable why some automakers are toying around with the idea of putting ads inside your car. Selling commercials that would be displayed on the center screen would create a new revenue stream, but BMW is (thankfully)<\/em> resisting that temptation. Why? Because it believes the car \u201cis your last private space\u201d and an ad would be an unwanted interference.<\/p>\n

The statement was made by Stephan Durach, Senior Vice President Connected Company Development,\u00a0BMW Group. Speaking during a roundtable discussion, the 52-year-old VP went on to mention a vehicle\u2019s interior is where \u201cyou can do whatever you want by yourself.\u201d MediaPost<\/em> quotes Durach saying \u201cTo say I’m selling the screen to play a commercial \u2013 I don’t see it. It\u2019s a private space.\u201d<\/p>\n

BMW installs infotainments as large as 14.9 inches inside some of its cars while others have a slightly smaller (but still big) 10.25-inch touchscreen. Pictured at the top, the Vision Neue Klasse concept had an even bigger center screen. In the case of the 7 Series and China\u2019s new long-wheelbase 5 Series, the optional rear-seat entertainment system consists of a massive 31.3-inch display<\/a> with 8K resolution. Pictured below, the huge screen in the back would be a great way to show an ad and make some money, but the German luxury brand won\u2019t do it.<\/p>\n

\"\"<\/a><\/p>\n

That\u2019s not to say BMW is completely avoiding making some extra money while you\u2019re inside the car. Yes, we\u2019re talking about subscriptions. The company sparked a lot of controversies when it launched a monthly fee for heated seats, which was ultimately removed<\/a> from the online store following the backlash. However, the other on-demand features are staying and new ones are planned to give owners access to goodies placed behind a paywall.<\/p>\n

The next wave of EVs based on the Neue Klasse platform coming from 2025 will be even more digitalized by switching to the tenth generation of the iDrive. You’ll be controlling most of the in-car functions from that big display we mentioned earlier because the traditional controller is going away<\/a>. There will be some haptic buttons on the steering wheel to access certain features. BMW is removing the driver’s display and replacing it with a dashboard-wide head-up display known as Panoramic Vision. Thankfully, neither the infotainment nor the HUD will show ads.<\/p>\n

Source: MediaPost<\/a><\/p>\n

First published by https:\/\/www.bmwblog.com<\/p>\n\n

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\"\"<\/div>\n

With infotainments getting bigger, it\u2019s understandable why some automakers are toying around with the idea of putting ads inside your car. Selling commercials that would be displayed on the center screen would create a new…<\/p>\n

First published by 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