{"id":69357,"date":"2023-12-31T01:13:51","date_gmt":"2023-12-31T01:13:51","guid":{"rendered":"https:\/\/www.bmwblog.com\/?p=466150"},"modified":"2023-12-31T01:13:51","modified_gmt":"2023-12-31T01:13:51","slug":"review-bmw-by-design-and-bmws-hidden-gems-books","status":"publish","type":"post","link":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/2023\/12\/31\/review-bmw-by-design-and-bmws-hidden-gems-books\/","title":{"rendered":"Review: \u201cBMW by Design\u201d and \u201cBMW\u2019s Hidden Gems Books\u201d"},"content":{"rendered":"

We were recently given an opportunity to preview two books of a three book set, “BMW by Design” and “BMW\u2019s Hidden Gems”<\/a>, written by Steve Saxty \u2013 the author of the critically acclaimed, “Secret Fords.” His background as a former Ford designer and marketing executive at Porsche UK has allowed him to bring an insider\u2019s understanding of the processes, both in the design studios and the head offices, which are responsible for evaluating and approving design.<\/p>\n

The author\u2019s ties to BMW go back to the 1990s when he was a consultant to BMW, working on redeeming the Rover brand and later on marketing strategy for Rolls -Royce. He is in a unique position to tell the story of BMW design through the ages as well as detailing the life of several of BMW\u2019s little known concept cars.<\/p>\n

\"\"<\/a><\/p>\n

The author explains in the Introduction of “BMW by Design” how the collaboration began \u2013 when a mutual friend suggested he contact Adrian van Hooydonk who had purchased a set of Saxty\u2019s, Secret Fords. After the contact and numerous conversations, the author was on his way towards creating these wonderful works on BMW design. To illustrate how collaborative this effort was, the Forward to BMW by Design was written by Adrian van Hooydonk. So know that these books are not written from \u2018the outside looking in\u2019 \u2013 BMW opened the vaults to Steve Saxty. The author was given access to the company jewels and allowed to tell the stories that BMW\u2019s design employees dared not whisper to their friends or family.<\/p>\n

\"\"<\/a><\/p>\n

In “BMW by Design” the focus is on the show cars, in particular those of the recent past. Show cars are the white hot gems that design teams pour their hearts and souls into. And show cars often foreshadow what is to come on production vehicles. Fortunately, Steve Saxty\u2019s prose is perfectly textured \u2013 no dry recitation of facts and dates, this digs in and relates; it is eminently readable \u2013 meat on the bone, succulent. The mention of the little known post-war 531 in the 1st chapter solidified our opinion that this is a well researched and detailed book.<\/p>\n

On its own the text would suffice but the illustrations, pulled from BMW\u2019s archives, greatly magnify the experience. It is a first rate effort \u2013 with the ability to see the progression of ideas as they are honed on paper, in computer design, to clay, and eventually to drive-able prototypes. The text enhances the images by describing the constraints, corporate, financial, physical, that either whittle away or refine the concept. The material, text and pictures, tell the unique story of BMW\u2019s design processes \u2013 almost as if you were granted a tour of the FIZ design studios guided by the designers themselves.<\/p>\n

The books themselves are delightful jewels. The pages are heavy weight \u2013 matte finish to enhance readability, the photos are perfectly reproduced. The binding and boards are of the highest quality. Interestingly, the book was printed by a family firm in Wales, Gomer Press Ltd. So if you\u2019re interested in some BMW design behind-the-scenes stories, then the three-volume boxed set will be available soon \u2013 at a pre-order price of $299.95\/\u20ac270\/\u00a378.11.<\/a>\u00a0Alternatively, the principal book, \u201cBMW by Design\u201d is available immediately for $99.95\/\u20ac90.02\/\u00a388.10; all with free shipping in USA, UK and EU.<\/p>\n

First published by https:\/\/www.bmwblog.com<\/p>\n\n

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\"\"<\/div>\n

We were recently given an opportunity to preview two books of a three book set, \u201cBMW by Design\u201d and \u201cBMW\u2019s Hidden Gems\u201d, written by Steve Saxty \u2013 the author of the critically acclaimed, \u201cSecret Fords.\u201d…<\/p>\n

First published by https:\/\/www.bmwblog.com<\/p>\n","protected":false},"author":361,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[3267],"tags":[61,122,127,129,124,128,125,132,131,133,126,130,123,66,94,88,97,56,64,65,60,3344,3351,3357,3360,3335,3340,3362,112,3353,40,75,95,3350,3352,3356,3343,3359,3339,3345,3334,3341,104,3354,33,120,3358,3349,3337,3348,105,101,98,115,30,29,41,86,3342,3361,70,69,68,72,71,26,118,108,87,3355,46,55,48,52,54,51,50,83,3338,62,58,57,3336,109,35,3346,59,63,85,79,82,96,80,27,81,114,44,42,43,45,38,39,110,117,100,111,116,3300,73,89,90,92,91,93,84,78,37,102,34,36,77,67,74,99,113,3347,119,28,121,32,47,49,53,103,31,76],"class_list":["post-69357","post","type-post","status-publish","format-standard","hentry","category-car-or-automobile","tag-airpods","tag-anime","tag-anime-characters","tag-anime-cosplay","tag-anime-edits","tag-anime-merchandise","tag-anime-movies","tag-anime-news","tag-anime-recommendations","tag-anime-reviews","tag-anime-series","tag-anime-streaming","tag-animes","tag-app-store","tag-app-store-samsung","tag-appgallery","tag-appgallery-oneplus","tag-apple","tag-apple-music","tag-apple-tv","tag-apple-watch","tag-auto-financing-guide","tag-automobile-industry-news","tag-automobile-laws-and-regulations","tag-automobile-shows-and-expos","tag-automobile-specifications","tag-automobile-technology","tag-autonomous-vehicles","tag-bbc-sport","tag-best-cars-for-long-drives","tag-best-mobile-games","tag-bixby","tag-bixby-xiaomi","tag-car-accessories","tag-car-comparison","tag-car-customization-ideas","tag-car-insurance-advice","tag-car-interior-design-ideas","tag-car-maintenance-tips","tag-car-resale-value","tag-car-reviews","tag-car-safety-features","tag-champions-league","tag-city-cars","tag-cyberpunk","tag-cyberpunk-2077","tag-driving-tips-and-tricks","tag-eco-friendly-cars","tag-electric-vehicles","tag-family-cars","tag-fantasy-football","tag-fifa","tag-football","tag-formula-1","tag-fortnite","tag-free-fire","tag-free-mobile-games","tag-freebuds-pro","tag-fuel-efficiency-tips","tag-future-of-automobiles","tag-galaxy-a52","tag-galaxy-note-20","tag-galaxy-s21","tag-galaxy-watch-4","tag-galaxy-z-fold-3","tag-game","tag-games","tag-golf","tag-harmonyos","tag-highway-cars","tag-how-to-backup-iphone","tag-how-to-factory-reset-iphone","tag-how-to-reset-iphone","tag-how-to-restore-iphone","tag-how-to-unlock-iphone","tag-how-to-unlock-iphone-5","tag-how-to-unlock-iphone-6","tag-huawei","tag-hybrid-cars","tag-ios","tag-ipad","tag-iphone","tag-latest-car-models","tag-live-soccer","tag-lol","tag-luxury-cars","tag-macbook","tag-macos","tag-mate-40-pro","tag-mi-11-lite","tag-mi-home-security-camera-basic-1080p","tag-mi-home-security-camera-basic-1080p-huawei","tag-mi-smart-band-6","tag-minecraft","tag-miui","tag-mlb-scores","tag-mobile-game-design","tag-mobile-game-development","tag-mobile-game-marketing","tag-mobile-game-monetization","tag-mobile-games","tag-mobile-gaming","tag-nba-scores","tag-nba-standings","tag-nfl","tag-nfl-scores","tag-nhl-scores","tag-off-road-vehicles","tag-one-ui","tag-oneplus","tag-oneplus-9-pro","tag-oneplus-buds-pro","tag-oneplus-nord-ce-5g","tag-oxygenos","tag-p40-pro-plus","tag-poco-x3-pro","tag-pokemon","tag-premier-league","tag-pubg","tag-pubg-mobile","tag-redmi-note-10-pro","tag-samsung","tag-samsung-pay","tag-soccer","tag-sports","tag-sports-cars","tag-steam","tag-steeam","tag-top-10-anime","tag-valorant","tag-when-do-the-iphone-7-come-out","tag-when-does-the-iphone-7-come-out","tag-when-is-the-iphone-7-coming-out","tag-world-cup","tag-xbox-series-x","tag-xiaomi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/69357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/users\/361"}],"replies":[{"embeddable":true,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/comments?post=69357"}],"version-history":[{"count":3,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/69357\/revisions"}],"predecessor-version":[{"id":69732,"href":"https:\/\/gamefootballmobileanimeiphone.com\/index.php\/wp-json\/wp\/v2\/posts\/69357\/revisions\/69732"}],"wp:attachment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